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Shop%loor.be CLINICS n°812 What happened lately on the path to purchase ? Facts, 4igures, trends, insights ... February 2012 lundi 5 mars 12
| Date post: | 18-Dec-2014 |
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Shop%loor.be CLINICS -‐ n°8-‐12
What happened lately on the path to purchase ?
Facts, 4igures, trends, insights ...
February 2012
lundi 5 mars 12
What happened lately on the path to purchase : which content during each session ?
In-‐Store ExecutionIn-‐Store Media (incl. packaging)
Shoppers & Consumers
Traf4ic, Brand & Sales Activation New Technologies in Activation Process
Channel Management
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In-‐store observations๏ Selection of a impactful in-‐store concepts observed on the shop4loor
๏ Identi4ication of do’s & don’ts to improve in-‐store share of visibility
๏ Comments of some very good ... very poor in-‐store execution that affects ef4iciency of in-‐store media/presentation
Shoppers, consumers and channel management๏ Focus on recent facts, 4igures, trends and insights related to evolution of consumption and shopping process habits
๏ Translation of those facts, 4igures, trends and insights into tactic and/or strategic opportunities within brand activation operations
Traf:ic, Brand & Sales activation ... using new technologies๏ Overview of recent inspiring traf4ic, brand & sales activation operations.
๏ Overview of recent exploitation of new media and technologies in activation process
๏ Translation of those business cases into opportunities for brands active in Belgium
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In-‐store media
Do’s & Don’ts in concept and execution
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Ten in-‐store media/execution observed on the shop%loor
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Shoppers, consumers & channels
Shopping habits evolution -‐ channels adaptation
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5 topics focusing on shoppers, consumers & channels
Social gaming leading to e
ngagement
Social Local Mobile consumers
Would men become the new main grocery buyer ?
The snacking ranges are booming, lots of new retail opportunities
Budget-‐conscious consumers targeted by all pro%iles of retailers
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Traf4ic, Brand & Sales Activation
Some using new technologies, social media ... (more and more actually)
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Traf%ic, Brand & Sales Activation : 5 inspiring cases
The end of QR codes : R.I.P
. Already ?Top topical ownership ... or at least attempt to
Social media : managing permanent conversation between sto
res and
shoppers
Sustainability and promotion : opportunists Vs. engaged players Become Lady cookies for your colleagueslundi 5 mars 12
Contact & information
Vincent De Coster +32 475 86 50 34
[email protected] http://www.linkedin.com/in/shop4loorbe http://www.twitter.com/shop4loor
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