Date post: | 13-Jan-2017 |
Category: |
Marketing |
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Shopping Behavior 2016Consumers: What appeals to
them
4
Mega and Regional Shopping CentersAre the top formats in the consumers’ preference
5
7 out of 10 visit regional shopping centers at least twice a week
Meanwhile, the shoppers at Mega shopping Centers visit them at least twice a month
And 9 out of 10 spent between 1 to 4 hours per visit
Where do you shopü
ü
Total Female Male
Mega Shopping
Regional Shopping
Neighborhood Shopping
Stand Alone Stores
27%26%
20%
12%
24%
28%
24%
11%
40%
16%
9%
14%
Source: Pulse: Shopping Behavior 2016 ~700 interviews
Most of the VisitsHappen with someone else tagged along
65% mentioned visit the shopping center accompanied by family
41% happen to go by themselves
38% shop with the partner/spouse
16% go with friends
Family Time All by Myself
Couple who shops together, stay together
“El Corillo”
6
Source: Pulse: Shopping Behavior 2016 ~700 interviews
7Apparel shopping
72%
Sales70%
H&B Shopping
63%
Window Shopping
48%
Home Shopping
36%
Reward Programs
26%
For the Air Conditioni
ng25%
Food25%
73%
74%
76%
83%
72%
67%
72%
85%
63%
53%
60%
58%
47%
44%
52%
51%
Apparel & SalesAnd that hasn’t changed since 2013
Reward Programs: 34% for the All by Myself Shoppers
Source: Pulse: Shopping Behavior 2016 ~700 interviews
Availability, Variety of Stores and Special SalesAre what make them choosing one shopping center over the other
8
8.5
It has my favorite stores
7.8
Variety of stores it carries
7.3
Sales and offers
6.8 Parking facilities 6.4 Stores with a
wide variety of price ranges
6.1 Safety 5.9 Variety of food establishments
5.8 Localization
For the All by Myself and the Couples, this attribute is more important
For the All by Myself this attribute shows a 6.8 importance rate
6.1 for Couples
Source: Pulse: Shopping Behavior 2016 ~700 interviews
What About Their SpendingShould we worried?
9
41% Are Spending the
Same
Spend-ing more24%
Spend-ing less
35%
Spend-ing the same41%
46% Intend to Keep the Same
Spending
Will spend more28%
Will spend less26%
Will spend the same46%Next 6
Months
Source: Pulse: Shopping Behavior 2016 ~700 interviews
10Internet and Social MediaDigital and Shoppers is what they prefer
Source: Pulse: Shopping Behavior 2016 ~700 interviews
Intern
et Ad
s
Socia
l Med
ia
Ads w
ithin th
e Sho
pping
Center
Mobile
Ads
TV Ad
s
drops
Shop
pers
Newspa
per
Radio
Shop
ping C
enter
Web
sites
Billboar
ds
Magazi
nes
66%62% 61% 60% 60% 58% 56% 54% 51% 51%
48%
38%
23%
35%
20%25%
21%26%
30%
14%9%
22%
13% 15%
Use it Preferred
Contact UsSee you soon...
1571 Calle Alda,San Juan 00926, Puerto Rico
787-250-0006
www.arteaga.com
30
A&Answers is Arteaga & Arteaga’s Market Research Division