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CALL TODAY’S CONSUMER SHOPPING BEHAVIOR A PRACTICAL GUIDE FOR SMALL BUSINESS OWNERS In today’s digital age, shoppers often use 10 or more different sources of information to compare businesses and influence their purchase decision. By understanding the consumer shopping behavior, you can get more customers in more places. BIG BUSINESS MARKETING. SMALL BUSINESS BUDGET. BIG BUSINESS MARKETING. SMALL BUSINESS BUDGET. DataSphere is the driving force behind the marketing success and growth of over 20,000 local businesses across the US. Start targeting consumers near you in 1 week or less on mobile and web. Visit www.DataSphere.com for information about all-inclusive marketing packages. Sources Comscore | Digiday | eMarketer | Google | LionBridge | RetailMeNot | Reuters | Search Engine Watch | TSYS | USPS | VideoBrewery MOBILE BANNER AD 4 out of 5 consumers use smartphones to shop 89% of smartphone users notice mobile ads COUPONS VIDEO 92% of consumers use coupons 64% make a purchase based on a special offer 90% of consumers find video helpful in making buying decisions Consumers remember 50% more from video than from text Greater chance of your video-enabled site appearing on the first page of Google FACEBOOK RETARGETING 90% of consumers leave a website without taking action. Retargeting displays your ad on Facebook to consumers who previously clicked on your ad or website. RETARGETING ADS ON FACEBOOK 1 out of 3 Retargeted customers are 10x more likely to click on your ad STEP 3: REMIND Sometimes customers find your business and like what they see, but something gets in the way and they leave your website before taking action. Americans visit Facebook every day STEP 2: CONVERT After consumers discover you, they decide whether or not to do business with you. The tools below give you the edge over your competitors and help you earn their business. MOBILE WEBSITE 94% of consumers use smartphones to search for local information 90% take action as a result 61% of visitors will leave a site if it doesn’t have a good mobile experience ON AVERAGE, CONSUMERS SPEND 83% MORE WHEN SHOPPING WITH COUPONS 53X STEP 1: DISCOVER Consumers discover new businesses in a variety of different ways, both online and mobile. Consumers usually need to see a brand at least 3 times before making a purchase Consumers usually need to see a brand at least 3 times before making a purchase $ $ $ 50% 0FF! 50% 0FF! 50% 0FF! TODAY’S CONSUMER SHOPPING BEHAVIOR Easy navigation Fast load times Quick access to information Big buttons & text 77% OF CUSTOMERS CALL A BUSINESS AFTER SEARCHING ON THEIR SMARTPHONE 4 MOBILE WEBSITE ESSENTIALS BANNER AD Consumers who see your banner ads are... 144% more likely to Google your business 3x more likely to click on your search results Search YOUTUBE ADS YouTube reaches… 128M AMERICANS EVERY MONTH NUMBER 2 SEARCH ENGINE BEHIND GOOGLE
