Verizon Shower PhoneBy Meghan Spezzano

Product Description High quality waterproof Bluetooth shower

speakers that allow you to answer and return calls and listen to voicemails while not having to lay a finger on your cellular device. You can hang this speaker from your shower head or use the suction cup in the back to hang on your wall. This speaker has a 14 hour battery life.

Positioning Statement Shower phone is a product in the electronics/

technology category Targeted to people who can not live without

their cellphone of any age That provides to people who need to be up to

date with the latest technology and don’t want to miss an important phone call.

Testimonial: “I tried it and I heard very clear and had a successful phone call while taking my shower”

Insight: 88% of people who use this product say it works well and have not had any issues

1. A consumer is looking for a good quality Bluetooth speaker for the

shower.

2. The consumer searches

technology and waterproof

websites to find the perfect shower

phone for them

3. The consumer sees the shower phone at a

store and they can test it out in the shower on display in the store to

see it work.4. The product comes in all

different colors and

sizes(including small size for trial) so the

consumer can pick what will

suite them best. The consumer

seeks the advice of other

shoppers who are buying them same product on

which shower phone to purchase

5. The consumer buys the product

and informs family and friends about the product which leads them

to purchase shower phone as

well.

Consumer Decision Making Process

SWOT Analysis Strengths• Verizon Built- in high quality

microphone for speaker phone conversations

• Waterproof• Wireless• Hands free • Lightweight

Weaknesses• Hearing might not be perfectly clear

due to shower noises and running water

• Not sure how long product will last before damage is done to it

• Suction cup mount can be tricky to install and stick on some surfaces

• Bluetooth connection may cut out

Opportunities • Being able to answer or return a

phone call while taking your shower• Being able to listen to voicemails in

the shower without actually having to touch or be on your phone

Threats• If a competitor comes along and

makes the same product but sells at a cheaper price

• Competitor coming out with a better version of product

The price of Verizon Shower Phone trial size will be$99.99

Other prices will vary between $129.95- $199.95 based on the size and design of which speaker you purchase

Shower Phone will be placed in Best Buy Target Radio Shack Verizon Stores Or you can Purchase online on Amazon, eBay, or Verizon.com

Price and Placement

Verizon has a patent on a phone that works under water.

The main trademark is Verizon.

Patent and Trademark

Introducing Verizon Shower Phone

The Bluetooth waterproof speaker that lets you answer and make calls while taking a shower

It has 14 hour battery life and a backup battery

You can choose all different colors, shapes and sizes

And Verizon Shower Phone costs between $129.95- $199.95 depending on size.

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Introducing Verizon Shower Phone

The Bluetooth waterproof speaker that lets you answer and make calls while taking a shower

It has 14 hour battery life and a backup battery

You can choose all different colors, shapes and sizes

And Verizon Shower Phone costs between $129.95- $199.95 depending on size.

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