Date post: | 26-Jun-2015 |
Category: |
Business |
Upload: | jason-trout |
View: | 82 times |
Download: | 0 times |
SHOWROOMING
presented by
how to fight back & capture lost sales
show·room·ing /ˈSHōˌro#omiNG/
The practice of visiting a store in order to examine a
product before buying it online at a lower price
What is it?
[ ]
showrooming costs brick & mortar stores
$217BILLIONin lost sales in the U.S. alone
ouch!
and it’s growing
2012 2013
+400%
56% of smartphone ownersshop in stores & regularly buy competitive productson smartphones while there
how many really do this?
favorites
3
4
5
RedLaser by eBay
ShopSavvy
Flow by Amazon
1
2
Price Check by Amazon
retailers adapt
Best Buy
wifi
Target
We love showrooming – when Target gets to book the sale.“
”
Wal-Mart
IN-STORE innovation
in-store analytics
intelligent lights
beacons
in-store self pay
mobile-exclusive dealstouch screens
mobile point-of-sale
should you be scared?
84smartphone shoppers use their
phones for help while [inside] the store
more likely to buy
smartphone shoppers are
14 % more likely than non-smartphone shoppers to convert in-store
… and buy more
$
$
occasionalphone use in-store
frequentphone use in-store
frequent mobile shoppers
spend25% more
just embrace itit’s time to
be proactive
Once customers are in our stores
they’re ours to lose - Best Buy CEO Hubert Joly
“ ”
unique product selection customer service mobile point-of-saledetailed product information product recommendations check-in rewards targeted deals buy online, pick up in-store mobile payments
specifically…
price matching
mobile
why mobile?
the conversion rate for shoppers who use a retailer’s dedicated app
is 21% higher than those who don’t
m-shoppers are just as likely to use the store’s own app (22%)
as a competitor’s app (22%) in a brick-and-mortar store
why mobile?
a clear majority of mobile shoppersare enticed to buy in-store through product info, engagement strategies & rewards
why mobile?
what does it all mean?
keeps your store relevant
mobile…isn’t just a nice to have it’s imperative it’s not just for big retail
makes shoppers more likely to buymakes them spend more
keeps them coming back
THANK YOU
pleasecome again