+ All Categories
Home > Documents > SID LEE | Brand Identity EN

SID LEE | Brand Identity EN

Date post: 01-Nov-2014
Category:
Upload: sid-lee
View: 3,334 times
Download: 0 times
Share this document with a friend
Description:
 
Popular Tags:
39
brand identity Overview and Portfolio
Transcript
Page 1: SID LEE | Brand Identity EN

br

an

d

iden

tity

Ove

rvie

w a

nd

Por

tfol

io

Page 2: SID LEE | Brand Identity EN

SHAPING AND LEVERAGING BRANDS THAT GENERATE WORD OF MOUTH.

Page 3: SID LEE | Brand Identity EN

Building a brand that we love to talk about involves much more than just simple design aesthetics. Thanks to our multi-discipli-nary team made up of experts in all the relative fields, Sid Lee is able to leverage your brand as a whole. As a result of this holistic approach, we develop an authentic, distinct voice and behaviour for the brand, ensuring that it remains in the minds of consumers and builds a successful following that extends far into the future.

Our Approach TO BRANDING

Our branding services include:

• Brand positioning

- Strategic planning

• Brand platform

- Conceptualization of creative toolbox (graphic style, signature, logo, imagery, typography)

- Elaboration of brand story

• Style guide

- Elaboration of brand book

- Examples of specific applications

• Training

- Transfer of knowledge and training of internal teams

• Execution

- Internal and external communications plan

Our SERVIcES

Page 4: SID LEE | Brand Identity EN

In addition to brand identity, Sid Lee offers a flexible model that draws a thread through the full spectrum of consumer-brand touchpoints, above and beyond other agencies.

OurAGENcY MODEL

Traditional

Emergent

Mobile Marketing

Advertising

Brand Identity

Direct Marketing

Events & Activation

Social Media Marketing

Branded Content

ArchitectureRetail

& Interior Design

Brand strategy

account management

Brand monitoring

activity planning

Interactive and

Technology Solutions

• Established in 1993

• 550 professionals

• Ateliers in Amsterdam, Montreal, Paris, Toronto and Austin

• Clients in more than 16 cities around the world

• Entrepreneurial and independent

• Multicultural and multilingual

• Partner owned and managed

• Agency of the year in 2009, 2010 and 2011 – Marketing Magazine

• Worldwide Agency of the year finalist in 2009 – Ad Age

Who WE ARE

Page 5: SID LEE | Brand Identity EN

gaz métro- Life in Blue -

Challenge: Until quite recently, natural gas was still seen as a “dangerous” commodity.

Solution: To turn around its negative image, we associated natural gas with warmth and comfort. Gaz Métropolitain became Gaz Métro, and the company logo was redesigned to make it more organic. The result is a brand image that is reassuring, human, friendly and appealing.

Page 6: SID LEE | Brand Identity EN

- 10 -SID LEE – BRAND IDENTITY

logo and tagline

Brochures and BooKlets

corporate trucKs

Page 7: SID LEE | Brand Identity EN

- 12 - - 13 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

tv ad WeBsite

Page 8: SID LEE | Brand Identity EN

SAQ signature- Touch of Modernity -

Challenge: To accentuate the redesign of their premium Signature store, the SAQ Signature brand needed a touch of modernity.

Solution: We created a brand image that diverged from the traditional by adopting the elegant. This artistic direction not only resulted in the new SAQ Signature logo, it also inspired the look for an entire house of brands including a magazine, private cellars and an exclusive club.

Page 9: SID LEE | Brand Identity EN

- 16 -

process black pMs 877 pMs 5185

JAM AIS TRAVAILN’A PRO D U IT PLU S SAVO U REU X

RÉSU LTATS Q U E CELU I D U{ {VIG N ERO N

JAMAIS TRAVAIL N’A PRODUIT PLUS SAVOUREUX RÉSULTATS QUE CELUI DU {{

VIGNERON

SID LEE – BRAND IDENTITY

colours and materials

logo

corporate imagery

invitation to the opening

Page 10: SID LEE | Brand Identity EN

- 18 - - 19 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

Boxes, gift cards and Bottle laBels retail design

Page 11: SID LEE | Brand Identity EN

SAQ- Experiential Stores -

Challenge: The SAQ wanted to improve the in-store shopping experience by making customers the focus.

Solution: The Sid Lee+Ædifica team created a store that speaks to customers, both through its archi-tecture and its signage. The minimalist architecture display furnishings put the focus on the bottles and their labels, letting the products speak for themselves. The signage features a new way to classify wines based on taste and origin rather than region. This gives customers the tools they need to increase their knowledge about wine and improve their shopping experience.

Page 12: SID LEE | Brand Identity EN

- 22 - - 23 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

in-store signage

print ads, BooKlet and Brochure

in-store signage

red wines white winestaste tags

lighter - + full-bodied lighter - +

full-bodied

Page 13: SID LEE | Brand Identity EN

STM- Society in Motion -

Challenge: The STM was due for a makeover in order to keep it in line with service improvements and a green shift. The new brand identity flowed from the STM’s desire to motivate its users to mobilize and join a movement promoting cleaner air through collective transportation.

Solution: A new campaign entitled ‘‘Society in Motion’’ was born and featured freshly designed imagery. The benefits of collective transport are illustrated using the combination of the STM’s blue icon and user’s yellow icon to make green. A complete toolbox including both typography and iconography was developed to create an immersive environment.

Page 14: SID LEE | Brand Identity EN

- 26 - - 27 -

STM Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%?&*( )!Ó#;:,Ç È

pantone 108 pantoneprocess cYan

pantone 355

DE CHOISIR LE TRANSPORT MERCICOLLECTIF

SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

logo and tagline

official fonts

official and secondary colours

advertising

corporate icons

Page 15: SID LEE | Brand Identity EN

- 28 - - 29 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

usage examplesprint ads

concept execution

Page 16: SID LEE | Brand Identity EN

Pratt & Whitney canada- Dependable Engines -

Challenge: In the increasingly cutthroat aerospace industry, differentiation has become a matter of survival. Pratt & Whitney Canada (P&WC) desperately needed to carve out a place for itself by communicating its greatest strength—dependability.

Solution: The new brand platform developed for P&WC features bold colours and powerful typography that evoke a sense of prestige, pride and dependability.

Page 17: SID LEE | Brand Identity EN

- 32 -

Knockout 51 Middleweight

abcdefghijklm nopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%?&*( )!Ó#;:,Ç È

pMs black 7 pMs 300 pMs 110 pMs 877 pMs 361

SID LEE – BRAND IDENTITY

redesigned logo

Brand suBsections

redesigned Brand element

official font

official colours

corporate imagery

Page 18: SID LEE | Brand Identity EN

- 34 - - 35 -

DEPENDABLE

SUPPORTAROUND

& AROUND THE

GLOBE24 HOURSWWW.PWC.CA [email protected]

CLOCK

365DAYS

THE

PROUD HERITAGELorem ipsum sit amet doLor sit

Lorem ipsum dolor sit amet, consectetuer adi-piscing elit. Aenean nunc purus, rhoncus at, la-cinia vitae, laoreet vel, lorem. Quisque vehicula nonummy risus. Sed elementum condimentum lacus. Sed urna. Donec nec eros. Proin adipis-cing justo tristique sapien. Nam diam. Class aptent taciti sociosqu ad litora torquent per co-nubia nostra, per inceptos hymenaeos. Donec a mi. Vivamus pretium consectetuer mi. Lorem ip-sum dolor sit amet, consectetuer adipiscing elit. Donec eu est. Pellentesque adipiscing risus et urna. Etiam commodo lacinia nulla.

Nulla vitae velit. Pellentesque in ipsum. Vestibu-lum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Nam in turpis. Aliquam risus. Integer viverra, tortor ac tempor luctus, eros justo consectetuer dui, vel gravida lacus arcu a sem. Suspendisse id quam. Aenean or-nare ipsum ac lorem. Aenean ultrices quam eget est. Proin facilisis quam eu orci. In neque eros, viverra et, sodales ac, fermentum nec, augue. Aliquam quis velit vel risus bibendum congue. Maecenas lorem neque, eleifend et, rutrum ut, lacinia in, lorem.Etiam luctus lectus vel nisl. Nulla mollis mi a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam eget nunc. In hac habitasse platea dictumst. Aenean id tortor. Mor-bi vehicula. Aenean adipiscing faucibus nulla. Vestibulum fermentum gravida lacus. Etiam eget nisi. Proin tortor ipsum, vehicula quis, luctus sit amet, consectetuer eu, tortor. Nullam vitae erat vel mi tincidunt posuere.

Business and generaL aviation engines

reginaL airLines engines

government programs

industriaL engines

our markets

DEP ENDAB L EDVD

WWW.PWC.CA

LOREM IPSUM LOREN IPSUM DOLOR SIT AMET

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISICING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR

SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

consumer Brochure

corporate trucK

stationery and technical cards

promotional items

Page 19: SID LEE | Brand Identity EN

- 36 - - 37 -

At $20 a pound, fresh lobster can't wait. Especially for its flight

Pratt & Whitney Canada engine don't waste time. An essential ingredient to susi pudjiastuti's modest fish-trading come massive seafood processing business. With thress Pratt & Whitney powered Cessna grand caravan airplanes to tra nsport her fresh fish across northern asia, dependability is of the essence. Susi's clients depend on freshness. And her business depends on our support.

WWW.PWC.CA/SUPPORT

AT $20 A POUND, FRESH LOBSTER CAN'T WAIT. ESPECIALLY FOR ITS FLIGHT.

Pratt & Whitney Canada engine don't waste time. An essential ingredient to susi pudjiastuti's modest fish-trading come massive seafood processing business. With thress Pratt & Whitney powered Cessna grand caravan airplanes to tra nsport her fresh fish across northern asia, dependability is of the essence. Susi's clients depend on freshness. And her business depends on our support.

AT $20 A POUND, FRESH LOBSTER CAN'T WAIT. ESPECIALLY FOR ITS FLIGHT. Pratt & Whitney Canada engine don't waste time. An essential ingre-dient to susi pudjiastuti's modest fish-trading come massive seafood processing business. With thress Pratt & Whitney powered Cessna grand caravan airplanes to tra nsport her fresh fish across northern asia, dependability is of the essence. Susi's clients depend on freshness. And her business depends on our support.

At $20 a pound, fresh lobster can't wait. Especially for its flight

Pratt & Whitney Canada’s PW308 turbofan engine is going to space in 2008. It’s poised to power White- KnightTwo, the mother ship that will launch the first commercial passenger spaceship ever. This innova-tion alone makes the dream of space travel real for aspiring astronauts around the world. Their dreams depend on this mission. And this mission de-pends on our innovation.

Pratt & Whitney Canada’s PW308 turbofan engine is going to space in 2008. It’s poised to power White- KnightTwo, the mother ship that will launch the first commercial passenger spaceship ever. This innova-tion alone makes the dream of space travel real for aspiring astronauts around the world. Their dreams depend on this mission. And this mission de-pends on our innovation.

WWW.PWC.CA/INNOVATION

INNOVATION

MAYBE SOMEDAY. POSSIBLY ONE DAY.

DEFINITELY THIS YEAR.

WWW.PWC.CA/INNOVATION

INNOVATION

MAYBE SOMEDAY. POSSIBLY ONE DAY.

DEFINITELY THIS YEAR.

SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

advertising80th anniversary celeBration

Page 20: SID LEE | Brand Identity EN

Alexis de Portneuf- Fine Cheese Makers -

Challenge: When the Cayer and Caron cheese factories merged and were acquired by Saputo, the new owner was suddenly faced with promoting a line of cheeses that included a wide range of little-known products that were hard to distinguish from all the others.

Solution: We created the Alexis de Portneuf brand which conveys the authenticity and spirit of the artisan cheesemaker. Given the diversity of products available, we also developed the brand architecture and packaging around a branding strategy that respects the differentiating attributes of each cheese.

Page 21: SID LEE | Brand Identity EN

- 40 -

MD

/® MD/®

SID LEE – BRAND IDENTITY

logos

pacKaging

Page 22: SID LEE | Brand Identity EN

- 42 - - 43 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

B2B communication

retail BooKlet

launch invitation (apron)

print ads

Page 23: SID LEE | Brand Identity EN

Beautyis the sumof its parts

Functionalab- Building a Company from Scratch -

Challenge: Functionalab is a revolutionary new brand in nutri-cosmetics. To ensure no aspect would be forgotten in building the brand, Functionalab partnered with Sid Lee on an equity basis.

Solution: From the initial positioning and communications strategy to the packaging and retail design, Sid Lee was behind the development of the new company every step of the way. Functionalab launched recently at Henri Bendel on 5th Avenue in New York.

Page 24: SID LEE | Brand Identity EN

- 46 - - 47 -

Gotham Bold

abcdefghijklmnopqrstuvwxyzaBCDeFGHIJKLMNOPQRStuVWXyZ1234567890$%?&*( )!Ó#;:,Ç È

Gotham Light

abcdefghijklmnopqrstuvwxyzaBCDefGhiJKLmNopQrstuVWXYZ1234567890$%?&*( )!Ó#;:,Ç È

FUNCT I ONAL A

B• N

UT

RIC

OS

M

ET I C S • N U T R

A

CE

UT

IC

AL

S

ADVANCED N UTRICOSMETIC S & N UTR ACEUTICALS

pMs black white

BeautY is the sum of its parts

heaLthY Drops

BeautY Dose

toNiC

VitamiNs, BasiC NutrieNts & BeautY paCK

persoNaLiZeD paCK

SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

logo

official fonts

official colours

tagline

pacKaging

Page 25: SID LEE | Brand Identity EN

- 48 - - 49 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

in-store displayWeBsite

Brochure

Page 26: SID LEE | Brand Identity EN

- 50 - - 51 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

retail store

Page 27: SID LEE | Brand Identity EN

Première Moisson- The Essential Ingredient -

Challenge: For gourmets and foodies alike, Première Moisson bakeries represent a world of pleasures for the palate. Without losing sight of its traditional artisanal approach, Première Moisson continues to innovate, both product-wise and store-wise. In 2010, the brand’s image would undergo a transformation, seeking to strike the perfect balance between traditional and modern.

Solution: The Première Moisson logo and packaging as well as the design of the “gourmet station” (a new space dedicated to ready-to-eat meals) were touched by the new visual identity. The harvester was replaced with a glorious letter P, adorned with a bundle of wheat, in honour of the baking traditions of yore. The new identity is fully documented in a brand book in order to ensure the success of future executions.

Page 28: SID LEE | Brand Identity EN

- 54 - - 55 -

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%?&*( )!Ó#;:,Ç È

abcDeFGhiJklMnopQrstUVwXYZabcdefghijklmnopqrstuvwxyz1234567890$%?&*( )!Ó#;:,Ç È

Times Regular & Italic

Yellow 5 % black pMs 131 c pMs 382-- c

bertholD akZiDenZ Grotesk regular all caps

SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

logo and tagline store front and interior design

gourmet station – retail

corporate imagery

official fonts

official colours and texture

Page 29: SID LEE | Brand Identity EN

- 56 - - 57 -

découvrez notre nouvelle collection de baguettinesdécouvrez notre nouvelle collection de baguettines

POUR UNEDURéE LIMITéEPour une durée limitée

aUGUst 22 - 31 aoÛt

• Plus de 40 variétés de pains faits de façon artisanale

• Des pâtisseries fines

• Des viennoiseries 100 % pur beurre• Des charcuteries maison• Des mets cuisinés sur place

DéLECTEZ-VOUS DANS L’AMBIANCE CHALEUREUSE DE NOTRE SALLE à MANGER.

l’art du vrai!PREMIÈRE MOISSON REPENTIGNYà même l’épicerie Métro Marquis

150, rUe loUVain, repentiGnY 450 585-3022

TOTAL 2,94 $

VOS ACHATS

1 café régulier 1,391 muffin 1,25

sous-total 2,64

TPS 0,11TVQ 0,19

olive et 3 fromagesoFFert toUt l’étéTOTAL 2,94 $

VOS ACHATS

1 café régulier 1,391 muffin 1,25

sous-total 2,64

TPS 0,11TVQ 0,19

NOUVEAUnew

olives et 3 fromagesofferts tout l’été

TROISFOCACCIASQUI GOÛTENT L’éTé

SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

pacKaging christmas catalogue

print ads in-store screens

Page 30: SID LEE | Brand Identity EN

quebec’s casinos- We’re All Play -

Challenge: Younger generations viewed Quebec’s Casinos as outdated and bland.

Solution: We revamped the brand by emphasizing the “playing” aspect of gambling rather than the pres-tige of the casinos themselves. The brand world was created with a new focus on playing cards as icons.

Page 31: SID LEE | Brand Identity EN

- 60 -

CYAN MAGENTA YELLOW BLACK

D105263_8505_Epreuve_2_ 12x18 MBSociété des Casinos PAGE 109/11/09 ÉPREUVE 3

Rédaction Directeur de création

Directionartistique

Service à la clientèle

Client Production Correction d’épreuves

InDesign CS2 CS3

Typo vérifiée Photos vérifiées R.‑C.

CD/DVD FTP

Date : 00.00.09

Commentaires

ATTENTIONLe « trapping » est à faire par

l’imprimeur selon ses propres specs.

Description 12" x 18"

Montage à 100 % du format final Épreuve à 100 % du montage Impression finale à 100 %

EprEuvE_3_ 12 x18

Gotham Medium

abcdefghijklm nopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%?&*( )!Ó#;:,Ç È

pMs black pMs 159 pMs 193 pMs 7455 pMs 562

SID LEE – BRAND IDENTITY

logos

official fonts

tagline

icons

official colours

WE’RE ALL PLAY

Page 32: SID LEE | Brand Identity EN

- 62 - - 63 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

promotional items

advertising WeBsite

Page 33: SID LEE | Brand Identity EN

Videotron- The Infinite Power -

Challenge: Videotron needed to upgrade its look to match a new service offer of infinite possibilities.

Solution: Capitalizing on a strong consumer association, we kept the yellow and black colour scheme and applied it to a brand new icon: the Videotron Cube. The Cube’s conception was driven by both the idea of empowering and inspiring the consumer with simple and unified access to an infinite number of service possibilities.

Page 34: SID LEE | Brand Identity EN

- 66 -

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%?&*( )!Ó#;:,Ç È

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%?&*( )!Ó#;:,Ç È

Blender Thin

Blender Bold

pantone 123 black

SID LEE – BRAND IDENTITY

logo and tagline

icons

suB-Brand

official fonts

official colours

* This limited-time offer is for new Videotron residential customers and current Videotron customers who subscribe to one (1) or two (2) of the following products: cable TV, Internet, cable telephone or wireless service. For new Videotron customers and current Videotron customers subscribing to classic cable only, this offer is conditional on simultaneous subscriptions to at least three (3) illico digital TV, Internet or cable telephone products. For current Videotron customers subscribing to one (1) illico digital TV, Internet or cable telephone product, this offer is conditional on simultaneous subscriptions to at least two (2) more of the aforementioned products. For current Videotron customers subscribing to two (2) illico digital TV, Internet or cable telephone products, this offer is conditional on subscription to at least one (1) more of the aforementioned products. In all cases, a 12-month contract or renewal on all products is required. At the discretion of the customer, the credit can be applied in full to the first invoice or spread out over a 12-month period. If the customer chooses the 12-month installments, he will have to keep the same services for 12 months in order to benefit from the $10/month credit. The customer must maintain the same three-product selection within illico digital TV, Cable Internet, Cable Telephony and Wireless Telephony for the length of the 12-month period. Unlimited Internet use does not apply to dial-up Internet service. Additional charges will apply for exceeding the bandwidth limit depending on the type of access. Other combinations of services are also offered. Cable modem rental included. Digital terminals extra. This contract is non-transferable. Penalties apply for breach of contract. Available wherever technology allows. The offer, services and conditions are subject to change without prior notice. Installation fee of $39.95 is extra. This fee includes the installation of TV, Internet and telephony services if installed on the same day for a maximum of five outlets per visit. Installation of additional outlets is extra. Taxes and charges, including a contribution to the Local Programming Improvement Fund, are extra. Some conditions apply. † According to a Léger Marketing survey, March 2010. 1. Free, unlimited long-distance calls between cable telephone subscribers apply to residential customers who have Videotron as their long-distance provider. Videotron telephone service is available where technology exists. 2. Depending on availability. Scheduling may vary from one region to another.

THE POWER TO CHANGE FOR THE BETTER.

—CREATE YOUR TRIO PACKAGE AND SAVE.

•����Switch�to�the�fastest�Internet� and most reliable† digital TV •���Switch�to�free�long-distance�

calls between residential Videotron telephone subscribers1

•���Switch�to�the�best�customer� service, with installation service offered 7 days a week, in the evening and on weekends2

PA

CK

AG

ES

OF

FE

R*

DE

TA

ILS

$120Save

WHEN YOU SUBSCRIBE TO 3 SERVICES

1-88-VIDEOTRON | 514-281-1711 VIDEOTRON.COM/MOVING

ANJOUArchambault AnjouGaleries d’AnjouBROSSARD ArchambaultMail Champlain Quartier DIX30GATINEAU Galeries de HullPromenades de l’OutaouaisGRANBY Galeries de GranbyLASALLE Carrefour AngrignonLAVAL Archambault LavalArchambault Ste-DorothéeCarrefour Laval Centre LavalLONGUEUIL Place LongueuilJOLIETTE Galeries JolietteMONTRÉAL Archambault BerriArchambault Place des ArtsCentre EatonCentre RocklandComplexe DesjardinsPlace VersaillesPOINTE-CLAIRE Fairview Pointe Claire REPENTIGNY Galeries Rive NordROSEMÈRE Place RosemèreSHERBROOKE Carrefour de l’EstrieSAINT-BRUNO Promenades St-BrunoSAINT-JÉRÔME Carrefour du NordSAINT-LAURENT Place VertuSOREL274, boul. Fiset

BELŒIL250, boul. Sir-Wilfrid-LaurierBLAINVILLE 803A, boul. Curé-LabelleBOUCHERVILLE 455, boul. de MortagneBROSSARD 8200, boul. Taschereau BUCKINGHAM 746, av. BuckinghamCHAMBLY 1201, boul. De PérignyCHÂTEAUGUAY 180, boul. d’Anjou GATINEAU 210, ch. d’Aylmer 28, boul. du Mont-Bleu355, boul. GreberGRANBY 574, rue PrincipaleGREENFIELD PARK3698, boul. TaschereauJOLIETTE 10, rue Papineau LA PLAINE5333, boul. LaurierLASALLE7579, boul. NewmanL’ASSOMPTION840, boul. de L’Ange-Gardien Nord LAVAL 965, boul. d’Auteuil 523, boul. Curé-Labelle 150, boul. des Laurentides 2236, boul. des Laurentides241, boul. SamsonLAVALTRIE275, rue Saint-Antoine NordLE GARDEUR515, boul. LacombeLONGUEUIL2930, ch. Chambly MASCOUCHE 1070, montée Masson MONTRÉAL 2552, rue Beaubien Est6425, rue Beaubien Est 1770, av. de l’Église1747, rue Fleury Est5632, boul. Henri-Bourassa Est9770, rue Lajeunesse3101, rue Masson8256, boul. Maurice-Duplessis1330, av. du Mont-Royal Est5253, av. du Parc5178, ch. Queen-Mary 4260, rue Sainte-Catherine Est305, rue Sherbrooke Ouest6112, rue Sherbrooke Ouest 2635, av. Van HornePOINTE-AUX-TREMBLES 12886, rue Sherbrooke Est REPENTIGNY 100, boul. BrienROSEMÈRE 199, boul. LabelleSAINT-CONSTANT400, route 132SAINT-EUSTACHE354, boul. Arthur-SauvéSAINT-HUBERT 5245, boul. CousineauSAINT-JEAN-SUR-RICHELIEU400, boul. du Séminaire Nord239, boul. Saint-LucSAINT-JÉRÔME481, boul. des Laurentides1950, boul. Curé-LabelleSAINT-LÉONARD 4245, rue Jean-Talon Est 8675, boul. ViauSAINT-LIN-LAURENTIDES 531, rue Saint-LouisSAINTE-JULIE2033, rue PrincipaleSHERBROOKE1010, boul. King Est 66, boul. Jacques-Cartier NordTERREBONNE882, boul. des SeigneursTROIS-RIVIÈRES824, boul. ThibeauVARENNES 2020, boul. René-Gaultier VAUDREUIL-DORION585, av. Saint-CharlesVERDUN5000, rue WellingtonVICTORIAVILLE379, boul. Bois-Francs Sud

TRIO-3759-MIR.indd 1 25/05/10 1:32 PM

Page 35: SID LEE | Brand Identity EN

- 68 - - 69 -

LE POUVOIR D’ÊTRESERVI SANS DÉTOUR.

—AVEC LE SERVICE À LA CLIENTÈLE VIDÉOTRON,

VOUS ÊTES ASSURÉ D’AVOIR UNE LIGNE DIRECT AVECUN CONSEILLER. AUCUN RÉPONDEUR.

Je déménage samedi, tu viens m’aider ?

Pas de problème. Quelle heure?

C’est barré, j’ai pas la clé. T’es où ?

Il te reste des boîtes ?

3 pizzas s’il-vous-plaît.

Papa, je peux t’emprunter tes outils ?

C’est quoi ta nouvelle adresse ?

Est-ce qu’il vous reste des clous ?

Merci pour ton aide.

Pas de problème. quelle heure ?

Il te reste des boîtes ?

C’est barré, j’ai pas la clé. T’es où ?

3 pizzas s’il-vous-plaît.

Je déménage samedi, tu viens m’aider ?

Dans quel quartier ?

Dans quel quartier ?

Vous êtes où ? Oublies

pas la bière.

Oui Chantal, je déménage aujourd’hui.

Je peux t’emprunter ton auto ?

C’est quand ta crémaillère ?

18 pizzas et des frites svp.

3 pizzas s’il-vous-plaît.

Merci pour ton aide.

C’est barré, j’ai pas la clé. T’es où ?

Merci pour ton aide.

Je déménage samedi, tu viens m’aider ?

C’est quoi ta nouvelle adresse ?

Merci pour ton aide.

Merci pour ton aide.

Papa, je peux t’emprunter tes outils ?

Il te reste des boîtes ?

Oui allô ?

C’est quand ta crémaillère ?

Oui allô ?

Sylvain ?

Sylvain ?

Oui allô ?

Dans quel quartier ?

Dans quel quartier ?

Oublies pas la bière.

Bye.

Bye.

C’est quoi ta nouvelle adresse ?

C’est barré, j’ai pas la clé. T’es où ?

C’est barré, j’ai pas la clé. T’es où ?

Papa, je peux t’emprunter tes outils ?

Il te reste des boîtes ?

Merci pour ton aide.

Il te reste des boîtes ?

Je peux t’emprunter ton auto ?Oublies

pas la bière.

Dans quel quartier ?

Pas de problème. Quelle heure ?

Vous êtes où ?

Oui allô ?

Oui Chantal, je déménage aujourd’hui.

Oui allô ?

C’est quand ta crémaillère ?

Bye.

Sylvain ?

Dans quel quartier ?

Bye.

Bye.

Est-ce qu’il vous reste des clous ?

Bye.

Merci pour ton aide.

Bye.

Coudonc, qu’est-ce que tu fais ?

Merci pour ton aide.

C’est quoi ta nouvelle adresse ?

C’est barré, j’ai pas la clé. T’es où ?

Il te reste des boîtes ?

Oui Chantal, je déménage aujourd’hui.

Oui allô ?

18 pizzas et des frites svp.

Oublies pas la bière.

Je peux t’emprunter ton auto ?

Je peux t’emprunter ton auto ?

Pas de problème. Quelle heure ?

Oui allô ?

Vous êtes où ?

Bye.

C’est quoi ta nouvelle adresse ?

Il te reste des boîtes ?

18 pizzas et des frites svp.

Oublies pas la bière.

Oublies pas la bière.

Dans quel quartier ?

Dans quel quartier ?

Merci.

Oui Chantal, je déménage aujourd’hui.

Vous êtes où ?

Bye.

LE POUVOIR DE RAPPELER À TOUS SES AMIS QU’ON DÉMÉNAGE.INTERRURBAINS GRATUITS ENTRE ABONNÉS VIDÉOTRON.

LE POUVOIR DE PILOTER UN TRAÎNEAU DE 50 MÉGA RENNES.À NOËL, OFFREZ-VOUS LA VITESSE D’INTERNET TGV. L’ACCÈS INTERNET LE PLUS RAPIDE AU QUÉBEC.

LE POUVOIR D’ARRIVER AU BUT AVANT TOUT LE MONDE.L’INTERNET LE PLUS RAPIDE ET LE PLUS FIABLE†. POINT FINAL.

INTC-AFF-PRO-010-0912.indd 1 09/12/09 12:55 PM

† Selon un sondage Léger Marketing, septembre 2009. * Cette offre, d’une durée limitée, s’adresse aux nouveaux clients résidentiels du service Internet Très Grande Vitesse 30 ou du service Internet Très Grande Vitesse 50 de Vidéotron, et est applicable à un engagement de 12 mois. À compter du deuxième mois, le tarif de 64,95 $ par mois s’appliquera aux clients du service Internet Très Grande Vitesse 30 et le tarif de 79,95 $ par mois s’appliquera aux clients du service Internet Très Grande Vitesse 50. Des pénalités s’appliquent en cas de résiliati on d’engagement. Prêt gratuit du modem. Temps d’utilisation illimité, à l’exception de l’accès commuté. L’utilisation de la bande passante au-delà de la limite mensuelle de 70 Go combinés (en aval et en amont) avec Internet Très Grande Vitesse 30 et au-delà de 100 Go combinés (en aval et en amont) avec Internet Très Grande Vitesse 50 sera facturée à 1,50 $ par Go supplémentaire, et ce, sans limite mensuelle de facturation. Là où la technologie le permet. L’offre et les tarifs peuvent changer sans préavis. Taxes en sus. Certaines conditions s’appliquent. Frais d’installation de 39,95 $ en sus. Ces frais incluent l’installation de l’ensemble des services télédistribution, Internet et téléphonie si ces services sont tous installés le même jour pour un maximum de 5 prises par visite. Les offres et les tarifs peuvent changer sans préavis. Taxes en sus. Certaines conditions s’appliquent. ** Calculs faits avec Internet Très Grande Vitesse 50 pour une chanson de format MPEG (MP3, WMA, AAC) d’une moyenne de 6 Mo, pour un film de 2 heures de format MPEG (MPEG-4, AVI) d’environ 1,75 Go et pour des images de format JPEG d’une taille moyenne de 1 Mo. Disponible seulement sur le territoire desservi par Vidéotron.

ANJOUGaleries d’AnjouBROSSARD ArchambaultMail Champlain Quartier DIX30GATINEAU Galeries de HullPromenades de l’OutaouaisGRANBY Galeries de GranbyLASALLE Carrefour AngrignonLAVAL Carrefour Laval Centre LavalLONGUEUIL Place LongueuilJOLIETTE Galeries JolietteMONTRÉAL Archambault BerriCentre EatonCentre RocklandComplexe DesjardinsPlace VersaillesPOINTE-CLAIRE Fairview Pointe-Claire REPENTIGNY Galeries Rive NordROSEMÈRE Place RosemèreSHERBROOKE Carrefour de l’EstrieSAINT-BRUNO Promenades St-BrunoSAINT-JÉRÔME Carrefour du NordSAINT-LAURENT Place VertuSOREL274, boul. Fiset

BELŒIL250, boul. Sir-Wilfrid-LaurierBLAINVILLE 803A, boul. Curé-LabelleBOUCHERVILLE 455, boul. de MortagneBROSSARD 8200, boul. Taschereau BUCKINGHAM 746, av. BuckinghamCHAMBLY 1201, boul. De PérignyCHÂTEAUGUAY 180, boul. d’Anjou GATINEAU 210, ch. d’Aylmer 28, boul. du Mont-Bleu355, boul. GreberGRANBY 574, rue PrincipaleGREENFIELD PARK3698, boul. TaschereauJOLIETTE 10, rue Papineau LA PLAINE5333, boul. LaurierLASALLE7579, boul. NewmanL’ASSOMPTION840, boul. de L’Ange-Gardien Nord LAVAL 965, boul. d’Auteuil 523, boul. Curé-Labelle 150, boul. des Laurentides 2236, boul. des Laurentides241, boul. SamsonLAVALTRIE275, rue Saint-Antoine NordLE GARDEUR515, boul. LacombeLONGUEUIL2930, ch. Chambly MASCOUCHE 1070, montée Masson MONTRÉAL 2552, rue Beaubien Est6425, rue Beaubien Est 1770, av. de l’Église1747, rue Fleury Est5632, boul. Henri-Bourassa Est9770, rue Lajeunesse3101, rue Masson8256, boul. Maurice-Duplessis1330, av. du Mont-Royal Est5253, av. du Parc5178, ch. Queen-Mary 4260, rue Sainte-Catherine Est305, rue Sherbrooke Ouest6112, rue Sherbrooke Ouest 2635, av. Van HornePOINTE-AUX-TREMBLES 12886, rue Sherbrooke Est REPENTIGNY 100, boul. BrienROSEMÈRE 199, boul. LabelleSAINT-CONSTANT400, route 132SAINT-EUSTACHE354, boul. Arthur-SauvéSAINT-HUBERT 5245, boul. CousineauSAINT-JEAN-SUR-RICHELIEU400, boul. du Séminaire Nord239, boul. Saint-LucSAINT-JÉRÔME481, boul. des Laurentides1950, boul. Curé-LabelleSAINT-LÉONARD 4245, rue Jean-Talon Est 8675, boul. ViauSAINT-LIN-LAURENTIDES 531, rue Saint-LouisSAINTE-JULIE2033, rue PrincipaleSHERBROOKE1010, boul. King Est 66, boul. Jacques-Cartier NordTERREBONNE882, boul. des SeigneursTROIS-RIVIÈRES824, boul. ThibeauVARENNES 2020, boul. René-Gaultier VAUDREUIL-DORION585, av. Saint-CharlesVERDUN5000, rue WellingtonVICTORIAVILLE379, boul. Bois-Francs Sud

1-88-VIDEOTRON | 514 281-1711 VIDEOTRON.COM

LE POUVOIR D’ÊTRE AUX PETITS OISEAUX.

—VOICI TGV 15, LE PETIT DERNIER DE LA FAMILLE TGV.

DEUX FOIS PLUS RAPIDE QUE LA HAUTE VITESSE, À PRIX ABORDABLE.

OF

FR

E

TA

ILS

•Idéalpourlesamateursdetéléchargement qui veulent passer au niveau supérieur •Vitessedeconnexion:15Mbit/senaval et1Mbit/senamont•Capacitémensuelledetransfert

de données de 60 go combinés•Votrevitesseestlamême,

où que vous soyez sur le réseau

/mois5495$

Le pouvoir de téLéch avant

même d’avoir Le temps de Le dire.

—L’internet Le pLus rapide et Le pLus fiabLe.

point finaL.

Int

er

ne

t

Of

fr

e

ta

Ils

• Ihitavolorioribus,comnihitatinctemquam,utendideliquitedoluptiodidoloriavelessuscili• Utvollatrehentiaipit,conposapieturdipsamaudicatibeaturenim• iliquaseumdipsamaudicatectateviteumsandanisvolorepedisalibusmosevellatetarumquinecersperit

995$

LE POUVOIR D’ASSISTERAUX GALAS DANS VOTRE PLUS

BELLE ROBE DE CHAMBRE.ABONNÉS ILLICO, VOYEZ LESGALAS JUSTE POUR RIREDÈS LE LENDEMAIN AU CANAL 900.

PRÉSENTATEURDE L’ÉVÈNEMENT

VIDÉOTRON ET VOX VOUS INVITE AU SPECTACLE AÉRIEN.

—VENEZ ASSISTER AU TOURNAGE DES ÉMISSIONS SUR LE SITE,

ELLES SERONT AUSSI DIFFUSÉES EN DIRECT SUR LES ONDES DE VOX :

LES 11 ET 12 JUIN

18 H 30

DA

TE

SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

print ads

christmas campaign

3g campaign launch

moving campaign

hocKey campaign

partnership print and tv ads

Page 36: SID LEE | Brand Identity EN

- 70 - - 71 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

pacKaging

moBile icons retail store

tv spots

Page 37: SID LEE | Brand Identity EN

- 72 - - 73 -SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY

flagship store

Page 38: SID LEE | Brand Identity EN

contact information

Ateliers: Montreal 75 Queen Street, Suite 1400 Montreal, Quebec H3C 2N6 Canada Phone: +1 514-282-2200

Amsterdam Gerard Doustraat 72 1072 VV Amsterdam The Netherlands Phone: +31 (0) 206 623030 Paris 12 rue du Sentier 75 002 Paris France Phone: +33 (1) 44 88 83 90 Toronto 36 Distillery Lane Suite 500 Toronto, Ontario M5A 3C4 Canada Tél. : +1 416-421-4200 Websites: sidlee.com sidleearchitecture.com jimmylee.tv sidleetechnologies.com

Page 39: SID LEE | Brand Identity EN

Ano

ther

fan

zine


Recommended