FINAL FINAL REPORTREPORTFallick ▪ Henry ▪ Jing ▪ Laxmi ▪ Pinney ▪

Pirani ▪ Shaw Friday, May 1, 2009

Agenda

• Sierra Club Overview

• Project Goals• Research Methods• Research Findings • Deliverable 1:

PowerPoint• Deliverable 2:

Pamphlet• Key Take Aways • Q/A• Conclusion

What is the Sierra Club?

• Founded in 1892 by John Muir• Is the oldest, largest, and most influential

grassroots environmental organization • Main Missions:

OverviewOverview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

To practice To practice and promote and promote

the the responsible responsible use of the use of the

earth’s earth’s ecosystems ecosystems

and and resourcesresources

To explore, To explore, enjoy, and enjoy, and protect the protect the wild places wild places of the earthof the earth

To educate To educate humanity humanity to protect to protect

and restore and restore the quality the quality

of the of the environmenenvironmen

tt

Energy Efficiency is a Top Priority

OverviewOverview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Who is BEfficient Consulting?

OverviewOverview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Administrative/Fiscal

Sales/Marketing

Design/Strategy

Operations/Technology

The Sierra Club: Our Top Choice

OverviewOverview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Areas of Improvement for the Sierra Club

Overview GoalsGoals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Lack of AwarenessLack of AwarenessLack of AwarenessLack of Awareness

Lack of ExcitementLack of ExcitementLack of ExcitementLack of Excitement

Lack of Up-to-Date MaterialLack of Up-to-Date MaterialLack of Up-to-Date MaterialLack of Up-to-Date Material

Overall Consulting Goals

Overview GoalsGoals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Create and market an efficiency Create and market an efficiency campaign for the Sierra Clubcampaign for the Sierra Club

Create and market an efficiency Create and market an efficiency campaign for the Sierra Clubcampaign for the Sierra Club

Design an effective and exciting Design an effective and exciting PowerPoint presentation, pamphlet PowerPoint presentation, pamphlet

and videoand video

Design an effective and exciting Design an effective and exciting PowerPoint presentation, pamphlet PowerPoint presentation, pamphlet

and videoand video

Practice utilizing key communication Practice utilizing key communication practices to further develop our practices to further develop our

professional skillsprofessional skills

Practice utilizing key communication Practice utilizing key communication practices to further develop our practices to further develop our

professional skillsprofessional skills

BEfficient’s Research Strategy

Overview Goals Research Methods Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

BEfficient’s Action Plan

Overview Goals Research Methods Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Primary Findings: Confirm Concerns

Overview Goals Research Methods FindingsFindings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Overview Goals Research Methods FindingsFindings PowerPoint Pamphlet Key Take Aways Q/A Conclusion

Our research enabled BEfficient Consulting! to create appealing and informative materials to support the Sierra Club’s campaigns efforts

Secondary Findings: Guide to Initiatives

Deliverable 1: PowerPoint Objectives

Overview Goals Research Methods Findings PowerPointPowerPoint Pamphlet Key Take Aways Q/A Conclusion

Don’t Be Fuelish, Be Efficient

Overview Goals Research Methods Findings PowerPointPowerPoint Pamphlet Key Take Aways Q/A Conclusion

Southeast Energy Alert

Overview Goals Research Methods Findings PowerPointPowerPoint Pamphlet Key Take Aways Q/A Conclusion

Going Green vs. Being Efficient

Overview Goals Research Methods Findings PowerPointPowerPoint Pamphlet Key Take Aways Q/A Conclusion

Educate Residents on Potential Savings

Overview Goals Research Methods Findings PowerPointPowerPoint Pamphlet Key Take Aways Q/A Conclusion

Deliverable 2: Pamphlet Objectives

Overview Goals Research Methods Findings PowerPoint PamphletPamphlet Key Take Aways Q/A Conclusion

Attract Audiences to Efficiency Efforts

Overview Goals Research Methods Findings PowerPoint PamphletPamphlet Key Take Aways Q/A Conclusion

Promote Energy Efficient Homes

Overview Goals Research Methods Findings PowerPoint PamphletPamphlet Key Take Aways Q/A Conclusion

Recap of BEfficient’s Efforts

Overview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Key Take Aways Q/A Conclusion

Q/A

Overview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/AQ/A Conclusion

Consulting Process is a Win-Win

Overview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A ConclusionConclusion

To Learn More About Efficiency

Visit the Georgia chapter of the Sierra Club Online at:

http://georgia.sierraclub.org

Contact Seandra Rawls at the Sierra Club’s Atlanta Office

Overview Goals Research Methods Findings PowerPoint Pamphlet Key Take Aways Q/A ConclusionConclusion