Online Giving SuccessPamela F. Campbell ‘96

Jayanthi Srinath

Mailings/ Eappeals Segmentation

• Fall Appeal + Fall Eappeal – Leadership (Lybunts, Sybunts)– Non Leadership (Lybunts, Sybunts) – (Athletes- Non Donors)

• Calendar Year End Mailing + Eappeal (2 appeals)– Leadership (Lybunts, Sybunts)– Non Leadership (Lybunts, Sybunts)– (Nursing- Non Donors)

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Mailings/ Eappeals Segmentation

• Spring Appeal =March Challenge – 2 mailings– 4 emails

• Fiscal Year End Mailing + Eappeal – Leadership (Lybunts, Sybunts)– Non Leadership (Lybunts, Sybunts) – Parents (Test Cells)

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Fall 2010 e-Appeals

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Calendar Year-End 2010 e-Appeals (1st send)

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Calendar Year-End 2010 e-Appeals (2nd send)

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Match Madness: Sneak Preview - Landing

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Match Madness: Sneak Preview - Giving

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Match Madness – Official Launch – March 1, 2011 (landing)

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Match Madness – Official Launch – March 1, 2011 (giving)

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Match Madness Email Gift Confirmation Message

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