Date post: | 22-Nov-2014 |
Category: |
Business |
Upload: | cleverbridge |
View: | 1,050 times |
Download: | 3 times |
Simple ways to optimize your order process
Let’s start at the beginning…
A typical starting point
… but hold on!
Is this really where the order processbegins?
… but where is the beginning then?
Good news: we can tell you! There.
Here it is.
Actually YOUR website/landing page
Why is this part of the order process?
Here…
customers make their first decision to buy…
… or not to buy
What does that mean?
The easier your „buy now offer“, the more customers will come to the cleverbridge checkout.
The more customers are being sent to cleverbridge, the more paid orders you potentially generate.
Remove barriers for customers.
Conclusion
Example: Buy now
What does this button mean to you?
Example: Buy now – My Account
Does it mean…
Example: Buy now – My Account
Do I really need a „My account“?
Customer already has enough „My accounts“
Another password/account data
You get the customer data from your eCommerce provider anyway
Free Trial / SaaS services: ask for minimum data (like e-mail) only
… because
You want the customer data (marketing, life cycle management)
You need the customer data – SaaS, subscription products
… but
Example: Buy now – My Account
„Single-Sign-on“ process
Buy now Checkout Purchase (Paid order / unpaid order)
XML
Create „My Account“ with customer data Include information
such as…
Include „My Account“ data on the confirmation
page either or send separate e-mail
Initial purchase
Future purchase Buy now
Send to cleverbridgewith unique identifier
Process order with stored customer /
payment information
Example: Buy now – My Account
That way you are…
… able to fully manage customer life cycle management on your side
… don‘t force customers to register before purchasing
… manage products (subscription), upgrade/downgrade
… build your own CRM tool (with cleverbridge integration)including customer history (automated special offers/prices)customer able to manage his everything from your endcustomer does not has to re-enter his payment details again and again
But let‘s have a look at some more barriers after clicking on
Example: Product Selector - Currency
Might be too much choice (and got a currencyselector in the cart)
Example: Product Selector - Currency
¤cy=
pre-selected currency
¤cies=
available currencies
Example: Product Selector – Volume Discount
Volume discount pricesavailable in the cart
Example: Product Selector – Volume Discount
However, if you need volume discounts to be more visible, you could add static proce information to the „product short description“ as well.
Example: Product Selector - Selections
License variations? Use product selections right in your cart
Example: Product Selector - Selections
Multiselection supported as well:
Example: Product Selector – Coupon Code
Coupon codes
Example: Product Selector – Coupon Code
Either do it that way or include them to your URL (MVT) directly to avoid abandonment here and hide it with &enablecoupon=false
Example: Product Selector – Upgrade offers
Previous license key call in cart
Example: Product Selector – Upgrade offers
Combine upgrade offers with your cart directly.
„Validate“ will send out a XML call, waiting for your GO.
Only if valid, a purchase is possible.
Example: Product Selector – Cross-Selling
Sub-Sellings/Cross-Sellings
Example: Cross-Selling
Try to find out which recommendations work best in your cart. Feel free to test alternative positions for them.
Different Cross-Selling variations
Cross-Selling on review page
Different Cross-Selling variations
Cross-Sell layer on review page
Different Cross-Selling variations
Cross-Selling in delivery e-mail to customer
Different Cross-Selling variations
Cross-Selling as banner on confirmation page
Different Cross-Selling variations
Cross-Selling as pop-up on confirmation page
Upselling variations
Upselling layer in cart
Don‘t leave layer
Subscription option as selection
Offer Premium Support
Test price points
Test different names
- „Your order on an additional CD“ instead of „Backup CD“- „Online Insurance“ instead of „Online Backup“
When testing, please remember to….
• … define expected goals
• … setup a reporting structure that covers your business and be aware of traffic segmentation
• … be patient and wait until a valid number of orders have been collected
• … test one change after the other, no mix-up of various modifications
• … analyze
• … store test-results
Parameters Definitions
Short Description:
MVT ID:
MVT Name:
Countries:
Source:
Start Date:
End Date:
Expectation:
Project parameters
When testing, please remember to….
• … define expected goals
• … setup a reporting structure that covers your business and be aware of traffic segmentation (!)
• … be patient and wait until a valid number of orders have been collected
• … test one change after the other, no mix-up of various modifications
• … analyze
• … store test-results
Reporting structure
Commerce Assistant – Reporting – Revenue Tracking Setup
When testing, please remember to….
• … define expected goals
• … setup a reporting structure that covers your business and be aware of traffic segmentation (!)
• … be patient and wait until a valid number of orders have been collected
• … test one change after the other, no mix-up of various modifications
• … analyze
• … store test-results