SingleFeed Supports Nextopia

for Site SearchSingleFeed: Brian Smith & Ryan Douglas

Nextopia: Sanjay Arora & Ruby Singh

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Agenda• Brief introduction to SingleFeed

• Delivering your datafeed

• Brief introduction to Nextopia

• Nextopia’s Solution

• Q&A with SingleFeed & Nextopia

Who is SingleFeed?We’re Shopping Engine Experts

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SingleFeed Background• ComparisonEngines.com started May 2005• LoveYourFeed.com Blog October 2006• SingleFeed launched February 2007

• VC backed – True Ventures, KPG Ventures• Hundreds of merchants• Focus on SMBs ($250K+ in yearly online revenue)• www.GoogleCommerceGuide.com launched June 2010• Facebook App – see FacebookMerchant.com

• Lots of experience• First account manager @ Become• Years of internet marketing work – SEO, PPC, Affiliate Programs,

etc.• Analyst for the industry, frequent speaker at industry events

• Google Merchant Center Partner

Hooking up Nextopia with SingleFeed

Getting your data to Nextopia

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SingleFeed Account CenterActivate Nextopia

◦(You may need to upgrade your plan)◦Visit Engines page, select Nextopia.◦Provide your file name and Activate Engine.

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SingleFeed Account CenterComplete Instructions

◦http://support.singlefeed.com/entries/233467-nextopia-signup-instructions

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SingleFeed Account CenterWhy use SingleFeed for this feed?

◦Save time & money◦One less feed to create and maintain◦Continuous, automatic updates◦More attributes included in the feed

Advanced Search and Navigation Technology

Nextopia Software Corporation

September 1, 2010

Nextopia Software Corporation

Who is Nextopia?

1,000+ Clients

1,000+ Clients

Advanced Search

Advanced Search

Advanced Navigatio

n

Advanced Navigatio

n

SEO Tools

SEO Tools

Increase Conversion

s

Increase Conversion

s

Advanced Search

Favored method of finding products and information for most website visitors

Put visitors in touch with what they want: products, info., subscriptions, services, self-help content, tech support, service information, locations, etc.

ROI Opportunity: people who use site search convert at 2X-3X the rate of those who don’t use it

Source: MarketingSherpa

Allows you to track search terms used by visitors on your site so you can:• Improve your site content, navigation and product merchandising• Refine search engine optimization• Improve targeting of paid search (PPC) activities

Why you need advanced search…

Enhanced Usability

How to give your customers better information…

1. Refinements

2. Reviews & Ratings

3. Videos

Going a Step Above - Guiding Your Users

Make it easier for your customers to use your search…

4. Autocomplete

5. Mobile Search

Make Your Search Smarter

Merchandise to your customers…

6. Metrics Based Merchandising

Metrics Based Merchandising

Behind the scenes…

• Provides the ability to keep track of:

•Popular sellers

•Fastest sellers

•Latest inventory

•High grossing sellers

• Retailers can select to display a cross-selection of any/all of the above metrics

• RESULT: Potential for increased conversions

7. Personalization

8. Internal Search Module

• Inside Sales Module

• Equip your internal sales force with a customized version of search results.

• This custom search is only available to select staff and contains additional product information aimed at enabling increased sales

• example: back-order status, upcoming promotional pricing

9. Navigation

Next Steps

What to do next?

• Evaluate your current site against the functionality you would like (what is possible vs. what you want)

• Assess how much you can expect to pay? (if anything)

• Determine your implementation timeline (do you need to tweak your data before making improvements?)

• Who’s going to help you? (Nextopia is always available to help)

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Question & Answer

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Contact Us

SingleFeed Ryan Douglas - ryan@singlefeed.com

Call us directly: 800-705-8852 x2

Nextopia Sanjay Arora

Ruby Singh - ruby@nextopia.com Call us directly: 800.360.2191

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Conclusion

Visit our blogs to view the webinar recording

www.singlefeed.com/blogwww.nextopia.com/blog/

@singlefeed@nextopia