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5 Ways How Account-Based Advertising Automation Helped SalesLoft Grow 2000% in 2014

Kyle Porter, CEO, SalesLoft Sangram Vajre, CMO, Terminus

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Sangram Vajre, Co-Founder and CMO@sangramvajre

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• Co-founded by David Cummings (founder of Pardot)

• Headquartered at the Atlanta Tech Village

• Customers from SMB to Fortune 500

Eric Spett

CEO

Sangram Vajre

CMO

Eric Vass

CTO

David Cummings

Chairman

Leadership Team

Company Background

tAccount-Based Marketing At

Scale

What Does Terminus Do?

Turning Modern Marketers Into Customers

Kyle Porter, CEO@kyleporter

• Founded SalesLoft in 2011• Over 200 sales & marketing articles• Grew from 5 employees to 60+ in <18 months

• Application of record for sales development• Grew Revenue 2000% in 2014• Over 1400 clients, 30,000+ users• Help customers set more qualified appointments

5 Simple & Immediate Applications of Account-Based Marketing

A new way of advertising…

1. Pre-Show Marketing to Attendees

2. Run Ads with Outbound Prospecting

3. Run Ads to Open Ops

4. Partner Advertising

5. Client Retention

Evaluating Results

1. Pre-show Marketing

2. Outbound Prospecting

3. Open Opportunities

4. Partner Advertising

5. Client Retention and Delight

2000% Increase In Growth For 2014