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Autumn/Winter BRAND STRATEGY
SKILLED
CRAFTSMANSHIP
Charlotte and Henrik Jorst
Watches
Jewellery
Sunglasses
EACH COLLECTION REFLECTS THEIR DANISH
SPIRIT AND EVERY PRODUCT REFLECTS THEIR
CREATIVE TOUCH.
TECHNICALPERFECTION
CLEAN ELEGANT DESIGN
AFFORDABLE
Skagen DenmarkAUTUMN/WINTER 2012
Clocks
Urban StyleMAY
JUNE
JULY
The White Label Collection AFFORDABLE STYLE
Danish BlueJANUARY
FEBRUARY
Autumn DelightsMARCH
APRIL
MAY
Winter WarmersMAY
JUNE
Danish BlueJANUARY
FEBRUARY
A Vibrant and Unique Shade of BlueFOUND ONLY IN THE SUMMER SKY ABOVE THE COASTAL VILLAGE OF SKAGEN
Print Advertising Website
Consumer Flyer
POSM
BEACH TOWER & COUNTER
Autumn DelightsMARCH
APRIL
MAY
Indulge in Golden Rays and Warm Tones All Year Round From $195POLISHED ROSE GOLD AND CHARCOAL GREY, BEJEWELLED WITH SWAROVSKI ELEMENTS
Autumn Delights
POSM
BEACH TOWER & COUNTER
8 Page Consumer Brochure
Website
Retail Line Book
April/MayMOTHER’S DAY
FPC Advertisement
A5 Card
A GWP may be offered to Angus & Coote
and David Jones.
Print and digital advertising campaign to support independent retailers.
SALES TEAM
AKTIVATION
SALES TARGETS
No. of 15pc packs sold to qualify for GWP
NSW 50
VIC/TAS 35
QLD 20
WA/SA 20
NZ 10
TOTALS 135
Independent Retailers Exclusive CampaignMAY
JUNE
A Selection of New Ladies Mesh Models For Just $150CHOOSE FROM SILVER, TWO-TONE OR GOLD IP PLATED MODELS
Consumer Flyer
A5 Card
5 New Ladies Models
Silver/Two-Tone and Gold
‘Signature’ Mesh Band
Special Introductory Price $150
Minimum Purchase of 10
PC Card
SALES TEAM
AKTIVATION
SALES TARGETS
No. of 10pc packs sold
NSW 60
VIC/TAS 41
QLD 23
WA/SA 20
NZ 15
TOTALS 159
Urban StyleJUNE
JULY
AUGUST
High Performance Watches for MenTITANIUM AND CARBON FIBRE COMBINE WITH COLOURED LEATHER, SILICON, PRESSED MESH AND LINK BANDS
POSM
BEACH TOWER & COUNTER
Website
Consumer Flyer
A5 Card
SALES TEAM
AKTIVATION
1. NO SALES TARGETS FOR THIS CAMPAIGN (This is the second attempt at sell-in, based on supply of new consumer flyer + A5 strut card + POSM
Award winning Danish design and Swiss technical precision
Skagen Black Label combines the best of both worlds.
Co-op Advertisement Website
Golden Moments
Golden Moments 6 Page Consumer Brochure
MINIMUM 6 PIECE ORDER AND DISPLAY
GOLD MODEL IMAGE
Golden Moments Store Merchandising
Golden Moments
Give an
On the spot
REWARDSHARE YOUR ‘GOLDEN MOMENT’• On-Line consumer promotion• Send us a picture of your Golden Moment
REWARD ‘GOLDEN MOMENTS’• Recognise the effort of retail staff • An instant reward• Ferrero Chocolates/Gold Pass Movie Tickets
Golden Moments
SALES TEAM
AKTIVATION
1. NEW LINEBOOK AVAILABLE TO AKTIVATE NEW MODELS RELEASED PRIOR TO CHRISTMAS
SALES TARGETS
No. of 6 pc sets (on displaystand). Not limited to BL
stockists
NSW 10
VIC/TAS 17 (inc Thomas + Hoskings)
QLD 10
WA/SA 5
NZ 2
TOTALS 44
CORE 30Skagen Denmark
Rewards everyday effort
Easy to qualify and easy to claim
You choose the reward!
Everything you need is in:Skagen Kronor Gift WalletOr visit www.skagen.com.au/kroner
The Skagen Denmark Kroner Program
It’s our way of saying thank you.
Big events may shape our lives, but its small
special everyday moments that give our
lives real meaning.
To celebrate and capture these moments,
Charlotte Jorst created Reflection; design
your own ‘stackable’ rings to keep treasured
memories close at hand.
• 3 ranges to choose from
• A simple step-by-step guide
• 78 individual rings to ensure each ring is
as unique as the memories it holds
February Jeweller Magazine Advertising
Opening Order Form
• Double sided
• Combines a sales flyer with an order form
Co-op Advertisements
Advertising and the Merchandise Unit will be up dated
with images of new ring combinations.
SALES TEAM
AKTIVATION
SALES TARGETS
Reflections towers placed
NSW 5
VIC/TAS 6
QLD 6
WA/SA 5
NZ 1
TOTALS 23
Barbara CollectionLayered chain necklaces and bracelets feature heart-shaped charms and
drip with the same SWAROVSKI Crystal Pearls that accent dangle earrings
and simple rings.
Freja CollectionPendant necklaces, earrings and rings in gold, silver and rose-gold feature
constellations of SWAROVSKI ELEMENTS crystals and lustrous lunar pearls.
Skagen Jewellery
Promotion COMBINES JEWELLERY AND WATCHES
SALES TEAM
AKTIVATION
SALES TARGETS
No. of packs (min 2 colurways)
NSW 10
VIC/TAS 8
QLD 5
WA/SA 6
NZ 1
TOTALS 30
SKAGEN DENMARK
Quality Designer SunglassesW I T H O U T T H E D E S I G N E R P R I C E
Skagen Denmark Clocks
SPECIAL PRICE PROMOTIONAL PACKAGES