Skincare Packaging Innovation

7 May 2015 S3908-P-674 v0.1

Commercially Confidential

Skincare Packaging InnovationPackaging and dispensing systems for ‘intelligent’ delivery

Peter Luebcke

InCosmetics 2015

7 May 2015 S3908-P-674 v0.12Commercially Confidential

WHO WE ARE

A world leader in technology and product innovation

Over 450 engineers, designers, scientists, and consultants

The majority of our business is fee-for-service product development

70% of our work is repeat business – our team members become trusted partners for our clients

Boston, MA

Cambridge, UK

Singapore


WHAT WE DELIVER FOR OUR CLIENTS


WHO WE WORK FOR

We have worked with many clients in diverse, high volume markets including consumer goods, consumer electronics, diagnostics and drug delivery

http://www.gen-probe.com/

mailto:[email protected]

http://www.chiesigroup.com/2004/

http://www.nektar.com/

http://www.unipath.com/

http://www.pg.com/en_US/index.shtml

http://www.diageo.com/

http://www.britvic.com/

http://www.gsk.com/uk


CAPABILITY

Wireless TransportDefence & Security Consumer IndustrialEfficient

EnergyHealthcare & MedTech

InnovationWireless Standards

Precisionmechanics

MaterialsScience

High VolumeElectronics

Optics & sensors

Fluidics and CFD

Custom RF

Novel Devices

Dispensing

Packaging

DSP

User-focusedIndustrial Design Rapid high-volume Product Development Independent New Product

Introduction

Project Management Systems

Innovation Wireless Standards

High VolumeElectronics

Algorithms

User-focusedIndustrial Design

Rapid high-volume Product Development

Project Management Systems

Consumer

We work across a range of industries and so have both market specific knowledge and technical depth, backed by robust processes and systems


INTELLECTUAL PROPERTY

We have assigned over 3000 patents to our clients


Introducing….

C XConsumer Xperience



A concept is nothing if it doesn’t work


A concept is nothing if it can’t be made


IN-HOUSE MECHANICAL PROTOTYPING AND FABRICATION FACILITIES


IN-HOUSE SURFACE-MOUNT PCB ASSEMBLY, SECONDARY ASSEMBLY AND RE-WORK STATIONS


A concept is nothing if no-one wants it


CX follows your consumer journey from first encounter to final use


During that journey your consumer will not only encounter DESIRE


But face FRICTION


We consider where Desire and Friction occurs on your consumer’s journey

Positive Brand

Poor Styling

Uncomfortable

Life too short

Good advertising

Good Results


OUR MARKETS: CONSUMER

Our consumer business specializes in delivering technology based solutions that delight consumers

Our consumer business includes our work in wellness and personal care.

We deliver…

Personalisation

Home-use devices

‘Connected’ products & servicesNovel packaging &

dispense


CAPABILITY

Consumable delivery capability

Extensive experience of consumables, packaging, appliance and consumable/durable ‘system’ development

– Liquids, slurries, aerosols, foams, powders, sprays…

We have worked across numerous markets and products:– Novel soft drinks and alcoholic dispensing systems– Novel brewing systems for tea and coffee– Cosmetic and personal care devices– Drug delivery devices (e.g. inhalers, transdermal)– Sprays and aerosol products

We understand relevant subjects such as: rheology, flow, formulation stability, hydration and wetting.

This enables us to work seamlessly with your formulation team


Inspiration from the MEDICAL industry


From medical-to-skincare …. a natural evolution ….

A package’s delivery system always matters, and this is even more apparent in the

skincare category. Brands have been working with suppliers to develop skincare

packages that will give consumers the most effective, enjoyable and convenient

experience when using a product. “Consumer concern with skin, always high, has

now been boosted immeasurably by product innovation.” This includes the increase

in “medicalized” skincare products, as well as high-tech devices.

(Diagonal Reports, Global Skincare: Consumer Behavior/Regimes and Market Report 2015)


EXAMPLE – MEDICAL PRODUCT PACKAGING

Packaging and system design for

Inhalation therapy kit for Cystic Fibrosis (CF)

Designed to simplify the treatment regime and create a positive user experience


DRUG DELIVERY

Inspiration from our Drug Delivery team brings expertise from injection, infusion, inhalation, and transdermal products into cosmetic products

Injection & Infusion

PFS, Autoinjectors, Reconstitution, Needle Free,

Infusion Pumps, Connected Devices

Transdermal

Active transdermal

Inhalation

DPI, MDI, Nasal, Nebulizers, Active Devices, Connected

Devices


CAPABILITY

Experience across different technology and energy modalities

We have decades of experience in the following areas:

1. Therapeutic and diagnostic devices

2. Wearable technology

3. Optics

4. Ultrasound

5. Radio frequency

6. Flexible and ultra-thin electronics

7. Dispensing

8. How energy modalities can have synergistic effects with formulations


Different energy modalities for skincare ‘delivery’ applications

Therapeutic Benefit

SensorialTransdermal

DeliveryActivation/ Release

Dispensing/ Dispersal

Ultrasound/ sonophoresis

Light

Radio Frequency

Vibration

Electrical/ iontophoresis

Heating

Synergy with topical formulations


ID EXAMPLES

Flow - home health hub


ID EXAMPLES

Glucometer


PROJECT EXAMPLE: HIGH VOLUME LOW COST DIAGNOSTICS

High volume OTC diagnostic devices

We designed 2 similar products to meet different market requirements in EU and US

The Persona™ was taken from lab chemistry to launch, achieving radical cost reduction due to understanding of fundamentals delivering laboratory level performance in a handheld device

Smart engineering included low cost optical array, electronics and sensor ASIC design

ClearBlue™ was the world’s first digital pregnancy test and both products are still sold worldwide


We cover the skills required to develop multidisciplinary devices

Electronics and Software

Packaging

Immunochemistry

Fluidics

Optics Design for Manufacture

HumanFactors


OPTICAL DESIGN FOR MANUFACTURE

Moulded Optics

Moulded optics advantages:

– High volume production

– Low cost

– Reproducibility

Design experience:

– Lenses

– Light guides

– Passive illumination

Process optimisation:

– Analytical tolerance modelling

– Image processing to measure shrinkage

– Laser studies of surface and material quality


piOnaProgesterone Autoinjector

INDUSTRIAL DESIGN AND HUMAN FACTORS ENGINEERING: EXAMPLE PROJECTS

Innovative progesterone autoinjector Used for sustaining pregnancy Difficult to inject due to high viscosity Controlled heating lowers this viscosity Warmed liquid reduces pain Human factors and design maximises ease of use


PROJECT EXAMPLE – COMMUNICATIONS & USER EXPERIENCE

Battery-less connected injection pen & integrated diabetes management app

Smart injection pen records dose value and transmits data to a smart phone

Electronics are powered by harvesting energy rather than a battery

Proprietary caseworks design enables energy harvesting from normal user actions viz. cap removal and replacement

– No additional steps required

App receives data from wireless glucose meters, activity monitors and insulin pens

Diet/ food intake inputs

Ability to integrate & analyse all data to provide customised actionable instructions, education & context based advice


ENERGY HARVESTING FROM PACKAGING

Kico Pen video http://www.cambridgeconsultants.com/media/press-releases/simplifying-life-diabetes

http://www.cambridgeconsultants.com/media/press-releases/simplifying-life-diabetes

http://www.cambridgeconsultants.com/media/press-releases/simplifying-life-diabetes


Inspiration from the food & beverage industry


DE Master Blenders 1753 wanted to develop a new coffee system – a bean to cup machine with bean canisters.

The proprietary bean canisters allow bean varieties to be changed every drink, and keep the beans sealed when not in use.

The interface between the canisters and the machines is protected.

The canister includes an anti-refill system to maintain the commercial feasibility of the system.

A new concept in coffee systems

PROJECT EXAMPLE



PROJECT EXAMPLE

Speciality or craft beers are seeing significant growth in popularity

We took a Science Led Innovation approach to understand how we could build on the traditional “dry hopping” process in a more convenient and engaging way to existing systems like the Hop Rocket and Randall

The system we have created uses pressure to extract aroma and flavour from real hops to add to the base beer

Consumer are able to select which hop type and the level to which they are added

This is built on espresso technology

For more information see http://www.cambridgeconsultants.com/media/press-releases/beer-gets-barista-touch-2

Hoppier

Personalisation on tap

http://www.cambridgeconsultants.com/media/press-releases/beer-gets-barista-touch-2





PROJECT EXAMPLE – Integrating the old into the innovative

T EXAMPLE

Invented technology to continuously deliver frozen cocktails in a cost effective way

Combined analytical techniques and our innovation processes to quickly come to an optimised solution

Integrated that technology with standard chiller units and produced first batch for consumer trials

With the design transferred to manufacturing partner, the machines are being rolled out across Europe

“If we don’t have the capability, we know there’s a man who can, and here he is – Cambridge Consultants” Mark Harrison - Packaging and Dispense Innovations Director – Diageo

Frozen drinks on tap


Fluid dispensing systems


PROJECT EXAMPLE – Packaging and Device co-development

Identified potential for using electrostatic technology as a makeup applicator

We developed the core technology for the product implementation and delivered a proof of concept demonstrator

The resulting product generated $10 million sales in the first month and helped create a $400 million business

“The Air Touch product was a critical initiative in this business whose objective is to meet the needs of the highly discerning consumer.” Rowena Pullan, Director – Research & Development, Proctor & Gamble

Technology-driven innovation


Key features

Small motor delivers crème to tip for launch Transformer takes 3V lithium battery up to 15,000V Conductor transfers charge directly into crème Conducting button completes circuit

PROJECT EXAMPLE


“For some tough jobs, if we went anywhere else, it would take longer and the results would be lower quality”

Charles Cook, Philips Consumer Lifestyle.

PROJECT EXAMPLE – Structured Idea Management

Inventing the consumable-durable

We ran a Structured Idea Management process for Philips to identify a new product concept

The lead idea was a consumable-durable product combination

This was driven by a combination of technical talent and stakeholder insight

We designed the interface to protect it from competition

Enabled client to achieve $55M in sales during first year of launch


NOVEL FOAMING SYSTEM

We developed a novel low-cost foaming mechanism that can be incorporated into a standard aerosol system. Benefits include:

– High quality foam (<50m bubbles, 95% gas phase)– lower pressures (<2 bar) allow use of PET packaging– Air or nitrogen as a propellant (no VOCs)

The device can combine aqueous and lipid phases to create emulsions on demand with sub-micron droplet sizes

– Oil-in-water, water in oil systems of varying ratios– Lower surfactant concentrations needed

Single phase solutions or emulsions can be foamed– E.g. shaving foams, topical skincare, suncare

– High solids loading can be achieved (e.g. 10% w/w TiO2)

The mechanism can be incorporated in appliances and due to the low pressures required, foams can be generated with hand pressure

– E.g. shaving foams, topical skincare, suncare

– High solids loading can be achieved (e.g. 10% w/w TiO2)

100 microns

Foamed emulsionsEmulsions Appliances


INNOVATIVE PACKAGING & DISPENSING

Innovative Packaging & Dispensing


Concept Generation

Foamer + ‘Clarisonic’ style combination


MODELLING AND EXPERIMENTAL CAPABILITY

Characterisation of Sprays, Droplets & Liquids

MODELLING AND EXPERIMENTAL CAPABILITY1

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Size (um)

Wisp Air Freshener run 1

run 2

run 3

HIGH-SPEED IMAGINGDROPLET SIZE CHARACTERISATION


CASE STUDIES

Examples of nebulising systems

Hydrodynamic sprayers Ink-jet printing systems Ultrasonic atomisers Piezo-electric nebulisers Electrostatic sprayers

Average droplet velocity (ms-1)

Mo

no

dis

pe

rsit

y

narrow

wide

0.001 0.01 0.1 1 10

Ink-jet printingsystems

Electrostaticsprayer

Piezo-electricnebuliser

Ultrasonicatomiser

Hydrodynamicsprayers

Acousticdropletejection

Carrier gas required


NOVEL MECHANISM FOR CREATING SPRAYS – VORTIK

Novel mechanism for creating sprays - Vortik

VORTIK RE-WRITES THE RULESOF SPRAYING


WHAT ISSUES DO YOU ENCOUNTER WITH SPRAYS?

NOVEL MECHANISM FOR CREATING SPRAYS – VORTIK


Conventional sprays…

A conventional nozzle generates spray directly at the nozzle

This results in a fixed interaction between the flow rate, particle size and can pressure

CONVENTIONAL SPRAYS…


…….but with Vortik

Cyclone diameter and absolute pressure controls flow rate

Pressure ratios determine particle size distribution

These can be independently controlled

Larger feed channels allow thicker liquids to be sprayed

Vortik can shift the particle size distribution both larger and smaller than conventional sprays

…BUT WITH VORTIK


also…….

Multiple inlets allow for mixing of different liquids at point of spray

ALSO…


…..and it is a scalable technology

…AND IT IS A SCALABLE TECHNOLOGY

A 20mm cyclone typically delivers 1 litre / minute

A 3mm cyclone typically delivers 0.1cc / second


How does Vortik work?

Spray is created by the reverse action of flows inside the cyclone chamber

Only the right sized particles can escape

through the spray outlet.

This is different to conventional sprays which rely on the geometry of the spray head

HOW DOES VORTIK WORK?


FROM DISPENSING CREAM….


…TO SPRAYING PAINT


NOVEL SPRAY MECHANISM

Vortik video http://www.cambridgeconsultants.com/news/pr/release/144/en

Novel Spray Mechanism

http://www.cambridgeconsultants.com/news/pr/release/144/en

http://www.cambridgeconsultants.com/news/pr/release/144/en


The Future ….

Intelligent packaging?


OVERVIEW OF WIRELESS

Our expertise spans the entire wireless spectrum

VideoVoice / AudioSensorAccessID Data

RFiDHighSpeed

Air TrafficRadio

Applying Bluetooth Smart for

consumer, medical and industrial applications

Co-created Ember Corp., one of

ZigBee market leaders

Created CSR plc, market leader in

Bluetooth technology

Developed the Air Traffic Radio that manages all of US

airspace

Development partner for Iridium

Satellite for all ground based

terminal technology

SMART


ID EXAMPLES


WHO ARE CAMBRIDGE CONSULTANTS?

Solitair is a demonstration of how worn technology, communication design and application design can be combined

Allowing active management of UV exposure, this demonstration was part of a family, showing how connectivity can enhance wellness


DropTag® Platform


NEW CONCEPT PRODUCT OFFERING TO VARIOUS SECTORS

DropTag – a simple-to-use low-cost condition-monitoring system, comprising smart sensor pucks, an app and a secure server.


DROPTAG®


Many market application areas

Telematics– Car insurance through driver profiling and accident detection

Logistics– Integrity of parcels during distribution

Pharma– Integrity of drugs during transportation (exposure to heat and/or humidty)

Condition Monitoring– Looking for abnormal conditions or events that inform intelligent

maintenance schedules


Digital Services is a new group within Cambridge Consultants, and combines The company’s established capability in

developing novel connected devices across multiple market sectors, with

Proven knowhow and experience in delivering truly scalable and secure mobile data services (and the organisations that run them)

Digital Servicesfor connected people

7 May 2015 S3908-P-674 v0.1

Cambridge UK

Registered No. 1036296 England

Cambridge Consultants is part of the Altran group, a global leader in Innovation. www.Altran.com

www.CambridgeConsultants.comThe contents of this presentation are commercially confidential and the proprietary information of Cambridge Consultants © 2015 Cambridge Consultants Ltd. All rights reserved.

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