CHALLENGES AND INNOVATION IN

PACKAGING

SUBMITTED BY- RUSHIL PURANIKABHISHEK THAKUR

PARTH

Contents• What is Packaging• Purpose of Packaging• Challenges• Innvotion• Types of Packaging

What is Packaging?

• Packaging can be defined as the general group of activities in product planning which involves designing and producing a container or wrapper for a product

• It is usually done for the purpose of transportation and storage

Purpose of Packaging

Physical protection– The objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc.

• Convenience– Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, reuse, recycling, and ease of disposal

Cont.

• Marketing– The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been important and constantly evolving phenomenon for several decades. Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display

INNOVATION

• Packaging Innovations• For civilizations grew, the need to contain, protect, and

transport food supplies became critical. Primitive man used vessels and containers made of natural materials in form of tree leaves, bamboo, lotus leaves, palm leaves, gourds, coconut shells, shells and animal skin.

• Later on, as minerals, ores and chemicals were discovered, metals and pottery were developed leading to use of new materials including fabrics, ceramics, metals, lacquerware, wood ware, jade ware, and certain types of paper. Steam engines marked the beginning of Industrial Revolution.

Around the world, liquid foods are sold in a broad variety of packaging shapes, sizes and materials.The chart below shows what brand owners are

currently choosing globally across all non-carbonated drink categories, excluding water.

Challenges And Drivers

• The main challenge is to minimize waste and energy, optimize the handling process and create maximum recycling and up-cycling opportunities along the way.

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PACKAGING-Factors for consider

Due to some regulatory measures of governing bodies and authorities, some of the factors that manufacturers consider these days for packaging are –

• Use of packaging material made from recyclable, reusable or bio-degradable material.

• The label on the package is provided with information regarding the ingredients used. The package labels now days are generally accompanied by detailed instructions for proper use to maximize the performance and minimize wastage.

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PACKAGING-Factors for consider

The selection of products and materials for packaging and when export the goods ,depends on the consideration of several factors, which include

- product compatibility and stability- Mode of transport- cost- package safety- solid waste impact- Security- Wood packaging requirements - Food and perishable goods

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TYPES OF PACKAGING

• Primary packaging is the material that first envelops the product and hold it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.

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DIFFERENT TYPES OF PRIMARY PACKAGING

• Ampoules• Vials• Containers• Syringe• Strip packages• Blister packaging• Closures (plastic, metal)

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DIFFERENT TYPES OF SECONDARY PACKAGING

• Paper and board• Cartons• Corrugated fibers• Box manufacture

Paper Board Lamination

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