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Social Media in Academic Libraries By Allan Cho Program Services Librarian Irving K. Barber Learning Centre, UBC Library
Social Media in Academic Libraries
By Allan ChoProgram Services LibrarianIrving K. Barber Learning Centre,UBC Library
Agenda in 15 Minutes 1. Generation Y, Digital Natives, Millennials 2. What works, What doesn’t? 3. UBC Initiatives in Social Media 4. Opportunities & Challenges 5. Intellectual Property & Copyright
Irving K. Barber Learning Centre Main audience:
students, faculty & community
Core collection - Programs & Services
Target Audience @ UBC Library: Students (Population: 30,000+)
Born in the late 1980’s & 1990’s Used to texting, and IM and new media used
through websites like YouTube and social networking sites like Facebook, Myspace, and Twitter
Referred to as Millennials or “Generation Y”
Most Popular Social Media Tools For College Students According to Allan Cho
(1) Youtube
(2) World of Warcraft
(3) Facebook
Informal vs. Formal Social Media
Rate My Professor.com vs. UBC evaluations
Xanga vs. UBC Wordpress
Facebook vs. Email
Digital Outreach Tools IKBLC Blog Twitter Facebook Flickr Youtube Partners RSS Drupal (CMS)
What didn’t work? iTunes U
Mac vs. PC dilemma Web as a platform (i.e. UBC
library stations do not have iTunes installed)
Slow to download Clunky interface
Youtube Partners
Initiative #1: Tools For Outreach & Teaching (TOTS)
Aim: Each sessions include technology
and speakers that highlight some of their applications of these tools. A "sandbox" environment, followed by a discussion of their value for teaching and outreach.
Topics Included: Wikis Social networking tools - Instant
Messaging - Blogs for Subject and Branch liaison
RSS feeds Customized search engines Podcasting Micrblogging - Twitter
Initiative #2: Library Journal Club
2009 annual Horizon Report.
Topics for one session: One Year or Less: Cloud
Computing Two to Three Years:
Geo-tagging Two to Three Years: The
Personal Web
Initiative#3: M-Libraries Conference @ UBC
Explored and shared work carried out in libraries around the world to deliver services and resources to users 'on the move,'
A growing plethora of mobile and hand-held devices.
(New Course) LIBR 559M at SLAIS
LIBR 559M (3 cr.)Social Media for Information
Professionals This course examines social media (i.e.
blogs, bookmarking, mashups, wikis, and social networking sites), its concomitant trends (i.e. web 2.0, library 2.0) and how web 2.0 principles can be applied to the delivery of information services in the digital age.
Using Twitter for Outreach
Intellectual Property & Copyright Who owns what?
Policies and consent forms for webcasts
Lawrence Lessig – Remix!
Simon Fraser University & Web 2.0
The Library's most recent 3-year plan named the integration of appropriate Web 2.0 features into the library website as a priority. The Web Ideas Working Group (WIWG) tasked with making improvements to the library's public web pages.
Goals are to:
(1) Examine and integrate current and emerging web technologies, including Web 2.0 features, in the Library's web site
(2) Elicit ideas for new web initiatives from staff and end users (3) Provide training and information to staff and end users on new web
technologies."
Email correspondence: Dean Giustini, 2009.
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