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#SLCHUG Good morning
| Date post: | 22-Jan-2018 |
| Category: |
Marketing |
| Upload: | salt-lake-city-hubspot-users-group |
| View: | 445 times |
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#SLCHUG Good morning
#SLCHUG
Agenda• Welcome • Introductions & House Keeping w/ Doc • Lead Rotation w/ Brandon • Inbound Organization w/ Dan• Sales Mastery Tools w/ Amelia• Q&A & Wrap-up
#SLCHUG
Decks Will Be Available
Recap Post Coming
Recording Presentation
#SLCHUG
READY?
#SLCHUG
Cool Stuff• Welcome to the launch of SLC HUG• Our goal and charter• Volunteers encouraged
#SLCHUG
DARINBERNTSON@iGoByDoc
Founder
Co-Leader SLCHUG
#SLCHUG
BRANDONCARTER@bscarter
Marcom Manager
HubSpot Customer
Co-Leader of SLCHUG
#SLCHUG
Roll Call• First Event? • HubSpot Users?• HubSpot Partner Agencies?• Awesome Guests?
#SLCHUG
Our Goals For SLCHUG• Education – Inbound in general– Some HubSpot specific
• Who is this for? – HubSpot Customers, Partners & Prospects– Anyone who wants to sharpen Inbound skills
#SLCHUG
Our Goals For SLCHUG• Frequency
–Minimum 4 times a year– Is there a demand for more?
• These events are for you –We are not here to sell anyone– This is a learning environment– Let’s be “inbound” and be helpful to each other
#SLCHUG
May 26, 2016 - New Digs
The Inbound Organization in 2016
Like Our New Digs?
#SLCHUG
#SLCHUGWho Wants To Sit This Close?
#SLCHUG
#SLCHUG
Code:HUGSaltLakeCityfor contest and$50 Discount
#SLCHUG
Save The Date Our Next SLCHUG Event
Thursday, August 18, 2016 Topic TBD
#SLCHUG
PODCASTS?
#SLCHUG
#SLCHUG
SAVE 20% SLCHUGdmc
Reg Price $350/$225 Discounted Price
$280 SLCSEM Non-Members $180 SLCEM Members
Discount ends June 9 - 9PM
Purchase dmc.slcsem.org
#SLCHUG
WHEW!House is clean…
#SLCHUG
Let’s TalkCertifications?
#SLCHUG
#SLCHUG
Who Has Completed…
#SLCHUG
New Certifications
#SLCHUG
#SLCHUG
#SLCHUG
Go GetCertified
#SLCHUG
NEXT UP
Brandon Carter
#SLCHUG
BRANDONCARTER@bscarter
An Introduction to Lead Rotation
Live Demo
#SLCHUG
DEMO
#SLCHUG
NEXT UP
Dan Tyer
#SLCHUG
DANTYRE@DanTyreDirector
#SLCHUG
Cool Stuff• Welcome to the launch of SLC HUG• Our goal and charter• Volunteers encouraged
DAN TYRE
FIVESTARTUPSSINCE1983
EMPLOYEE#6ATHUBSPOT
LEADER,MENTOR,ADVISOR,SPEAKER
INBOUNDMACHINE
@dantyre
Over the past decade, there’s been a fundamental shift in business.
At its core, inbound is about building relationships with
your audience by providing them with value.
The old
86% skip
TV ads
91% unsubscribefrom email
200M on the
Do Not Call list
44% of direct mail is never opened
BROKEN.
playbook is
INBOUNDMARKETING
INBOUNDSALES
INBOUNDSALESMETHODOLOGY
INBOUNDSERVICE
THEINBOUNDORGANIZATION
At HubSpot, we are on a mission to make the world more inbound by empowering businesses to connect with their audience in a meaningful way.
QUESTIONS?
#SLCHUG
NEXT UP
Amelia Wilcox
#SLCHUG
AMELIAWILCOX@AmeliaWilcox
Owner
✤ Onsite corporate massage programs and events
✤ Launched in 24 states in last 17 months
✤ Grew Admin team from 4 to 14
✤ Grew MT team from 18 to 250
✤ Growing at rate of 233%
[email protected] @AmeliaWilcox
Email Templates
✤ Template for every instance
✤ Maintain company voice/tone
✤ Include links to blog content
[email protected] @AmeliaWilcox
Email Templates
✤ Effectively map sales process
✤ Consistent customer experience
✤ Reduce sales workload
✤ Arm sales team with content tools
[email protected] @AmeliaWilcox
Least Expensive Way to Increase Revenue?
Sell To Your Existing Customers
[email protected] @AmeliaWilcox
Work-flowing Tasking
✤ Property Based Workflows can’t be triggered by Deal Property, only Contact Property.
✤ We use “Recent Deal Close Date”.
✤ We select the actual date of service to be the “Recent Deal Close Date”.
[email protected] @AmeliaWilcox
✤ Get feedback on massage therapists
✤ Find ways to improve our services
✤ Increase our Google and Yelp reviews
✤ Increase revenue from existing client base
Work-flowing Tasking
[email protected] @AmeliaWilcox
Meet Steph
✤ Bad a** drummer with 3 kids✤ Works 30 hours a week✤ 643 leads in her pipeline
[email protected] @AmeliaWilcox
Sequences
✤ Mini CRM workflows
✤ Manually enroll people
✤ Unenrolled when reply
✤ Automate templated emails
✤ Automate tasking
[email protected] @AmeliaWilcox
Sequences
✤ Automate email follow up for leads who submit forms
✤ Touch base with leads to resell
✤ Coming soon: reason-specific sequences
[email protected] @AmeliaWilcox
Deal Properties
✤ Entire Sales team on the same page of what info to collect.
✤ Everyone knows where to find the information they need, and quickly!
✤ Eliminates most errors, less confusion between departments.
[email protected] @AmeliaWilcox
The Nuggets
✤ Build Email Templates to Scale Sales Process
✤ Automate Tasking with Workflows
✤ Create Sequences to Reduce Followup
✤ Build Deal Properties to Reduce Errors
[email protected] @AmeliaWilcox
#SLCHUG#SLCHUG
Questions?
#SLCHUG80
Search EngineOptimization
Blogging & Social Media
Lead Generation
Email & Automation
Marketing Analytics
Lead Management
#SLCHUG#SLCHUG
Coming Soon
Webinars, Blog, & Podcast
Diving deeper into HubSpot tools and Inbound Methodology,
and User Stories Watch for eMail from Doc
#SLCHUG
Save The Date Our Next SLCHUG Event
Thursday, August 18, 2016 Topic TBD
#SLCHUG
SAVE 20% SLCHUGdmc
Reg Price $350/$225 Discounted Price
$280 SLCSEM Non-Members $180 SLCEM Members
Discount ends June 9 - 9PM
Purchase dmc.slcsem.org
