Sue Davis@suedavis68

10 Content strategy diagrams that changed

the world

Part 1:Processes

Jesse James Garrett:The elements of user experience (2002)

Erin Scime:The content lifecycle (2009)

Brian Traffic:Content strategy quad (2010)

Rahel Bailie:Content strategy maturity model (2011)

John McCrory:Content audit template (2011)

Richard Ingram:Press release workflow (2011)

Sue Davis (from an idea by Karen McGrane):

Mobile content strategy (2012)

Part 2:What is good content?

Peter Morville:User experience honeycomb

(2004)

Jakob Nielsen:F-pattern of reading (2006)

Mark Smiciklas:The content strategy burger (2011)

What’s your favourite eureka diagram?

See you at the bar