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www Expert Green Advice .com

A digital platformA digital platformoffering consumers interviews withoffering consumers interviews with

established experts on green lifestyle productsestablished experts on green lifestyle productsso they can listen and shop smartso they can listen and shop smart

081409

A digital platformA digital platformoffering consumers interviews withoffering consumers interviews with

established experts on green lifestyle productsestablished experts on green lifestyle productsso they can listen and shop smartso they can listen and shop smart

Why We’ll Succeed

• Successful tests Successful tests

• Experts already agreedExperts already agreed

• Good for this EconomyGood for this Economy

Solving A Need

CONSUMERS NEED:CONSUMERS NEED:

Latest information on green products.Latest information on green products.

SOLUTION:SOLUTION:

Consumers hear interviews with experts.Consumers hear interviews with experts.

3 Easy Steps

Step #3Step #3

Listen & Make Impulse Listen & Make Impulse PurchasesPurchases

Step #2Step #2

Register ToRegister ToHear ExpertsHear Experts

For FreeFor Free

Step #1Step #1

Consumers Consumers Receive Receive Email Email

Invite To Invite To WebcastWebcast

Size Of Green Market

100 million consumers 100 million consumers worldwide seeking info on worldwide seeking info on

green productsgreen products

Source: 2007 US News & World Report, GAIAMSource: 2007 US News & World Report, GAIAM

$300 Billion $300 Billion

spent in USspent in US

Products We Sell

Product Market SizeProduct Market Size

• Personal Growth & HealthPersonal Growth & Health $ 118 B$ 118 B

• Eco-TourismEco-Tourism $ 24 B$ 24 B

• Clothing & Home Products Clothing & Home Products $ 10 B$ 10 B

TotalTotal $ 152 B$ 152 B

Source: 2007 US News & World Report, GAIAM.Source: 2007 US News & World Report, GAIAM.

Experts For First Year

AgreedAgreed

• Dr. Andrew Weil, Dr. Neal BarnardDr. Andrew Weil, Dr. Neal Barnard, Stephan Rechtschaffen, Dr. Joe Mercola, Stephan Rechtschaffen, Dr. Joe Mercola, Dr. Larry Dossey, Edgar MitchellDr. Larry Dossey, Edgar Mitchell

PendingPending

• Dr. Deepak Chopra, Richard SchulzDr. Deepak Chopra, Richard Schulz,

Dr. Dean Ornish, Daryl Hannah,Dr. Dean Ornish, Daryl Hannah,

Woody HarrelsonWoody Harrelson

• Emails proved profitable in testsEmails proved profitable in tests

• We’ll use Facebook, Twitter & We’ll use Facebook, Twitter & blogs to blogs to

lower costs & raise profitslower costs & raise profits

Attracting Listeners

Webcast Listeners

:Goal50,000Listeners

PerWebcast

• Sell interview downloads during webcast.Sell interview downloads during webcast.

• Sell re-purposed interviews for years after Sell re-purposed interviews for years after webcast on Google.webcast on Google.

• Sell products discussed by experts during Sell products discussed by experts during interviews.interviews.

3 Revenue Streams

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

Yr 1 Yr 2 Yr 3 Yr 4

SALESPROFITS

Projections

70 %70 % 63 %63 % 51 %51 % 21 %21 % Profit MarginProfit Margin

Use Of Funds

$100,000 funds this to profitability by Month 6$100,000 funds this to profitability by Month 6

• Platform vendorsPlatform vendors

• Google AdsGoogle Ads

• Staff Staff • Consultant / Legal / AccountingConsultant / Legal / Accounting ______________________________________________________________________

Total Total $100,000$100,000

TEAM

• Founder - Mark Perlmutter will recruit experts & affiliates.

• Manager - Pam Neil will manage daily operations.

• Consultant - Mike Moore will direct social media viral marketing.

• Advisor - Dr. Rubin Naiman will refer experts.

• Advisor - Sean Stutchen will advise on growth.

• Advisor - Amro Albanna will advise on exits & acquisitions.

• Consultant - Sam Rosen will oversee Google Ad sales.

Conclusion

• Solves Large Problem For Large MarketSolves Large Problem For Large Market

• Tests Were SuccessfulTests Were Successful

• World Famous ExpertsWorld Famous Experts

• Experienced Team Ready To LaunchExperienced Team Ready To Launch

• Positive Cash Flow In Year 1Positive Cash Flow In Year 1