Mimi Tsai301201982
Emily Chen301203470
Sherry Wang301091073
Helen Wong“I don’t understand why the fares are so complicated!”
Helen is a recent graduate from BCIT and no longer has access to a U-Pass. While she is familiar with transiting around Metro Vancouver, she doesn’t understand the fare system as well. Therefore she would like to be able to track her Compass Card’s balance and validity.
20 years old
EXPERIENCE GOALS
Wants a clear display of fare information without having to expend lots of time and energy to find it
END GOALS
Be able to effortlessly track Compass card balance and time remaining
Fare information clearly laid out and easy to refer to.
••
•
FRUSTRATIONS
Does not want to pay unnecessary fees, since she still has student debt
Thinks that Transit fares are confusing and complex to understand
•
•
A feature that allows the user to sync their Compass Card to the app so that they can easily track their balance and fare validity. Fare information is also provided on a new section as well as integrated into the existing app elements.
Proposal
$Fares
Fares
Compass Card
Fare Pricing
Fare Validity
00:00:00Time Remaining
Balance
$0.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Link My Compass Card
Introducing the feature
Introducing Fares!Introducing Fares!
A handy feature that shows important information about
fares for public transit!
You can now link your Compass card to quickly check your fare
validity and balance.
The cost of each trip is now integrated into the
search results.
Fares
Compass Card
Fare Pricing
Fare Validity
01:30:00Time Remaining
Balance
$30.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Compass No: 0123 **** **** **** 0123
Fares
Compass Card
Fare Validity
00:00Time Remaining
Balance
$0.00
Link My Compass Card
When first opening the app, a popup will appear, introducing the new feature to the user. This will also inform the user what they will be able to do with the new feature.
Introducing Fares! Introducing Fares!
$Fares
Fares
Compass Card
Fare Pricing
Fare Validity
00:00:00Time Remaining
Balance
$0.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Link My Compass Card
Link Compass Card
Fares
Compass Card
Fare Pricing
Fare Validity
00:00:00Time Remaining
Balance
$0.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Link My Compass Card
The user can link their transit card, which allows the app to track their card balance and detect when they use the card.
Fares
Compass Card
Fare Pricing
Fare Validity
01:30:00Time Remaining
Balance
$30.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Compass No: 0123 **** **** **** 0123 UNLINK
Compass Card
By linking card you agree to our Terms of Service and have read our Privacy Policy.
Compass Card Number
CVN Code
20-digit number on the back of your card
3-digit number on the back of your card
LINK
Notifications
Fares
Compass Card
Fare Pricing
Fare Validity
01:30:00Time Remaining
Balance
$30.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Compass No: 0123 **** **** **** 0123 UNLINK
Fares
Compass Card
Link My Compass Card
Fares
Compass Card
Fare Validity
00:00Time Remaining
Balance
$0.00 RELOAD
Link My Compass Card
Notifications
Balance
Compass Card
Fare Validity
Off
When 15 min left
When the fare will expire during a trip
Off
Balance less than $5.00
When balance will run out during a trip
01:15:39
Your Compass card has $2.35 left.
Citymapper
00:15:00
The Fare Validity feature syncs with the user’s card so when they tap in, it automatically starts the timer. The user can adjust their notification settings according to their preference.
Fare Pricing
Fare Pricing
Fare Validity
00:00Time Remaining
Balance
$0.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Single Fare
Zone ConcessionAdult
1
2
3
$2.95
$4.20
$5.70
$1.90
$2.90
$3.90
Monthly Pass
Zone ConcessionAdult
1
2
3
$95
$128
$174
-
-
$54
Day Pass
Zone ConcessionAdult
All $10.25 $8
Fare Pricing
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Single Fare
Zone ConcessionAdult
1
2
3
$2.95
$4.20
$5.70
$1.90
$2.90
$3.90
Monthly Pass
Zone ConcessionAdult
1
2
3
$95
$128
$174
-
-
$54
Day Pass
Zone ConcessionAdult
All $10.25 $8
This section provides a quick and easy reference for the fare pricings for the public transit system. This allows the user to find this information without having to navigate away from the app.
Fares
Compass Card
Fare Pricing
Fare Validity
01:30:00Time Remaining
Balance
$30.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Compass No: 0123 **** **** **** 0123
Fares
Compass Card
Fare Pricing
Fare Validity
01:30:00Time Remaining
Balance
$30.00 RELOAD
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Compass No: 0123 **** **** **** 0123
Fares Fares
Additional Widgets
Fare Expiry
00:00:00
Card Balance
$5.45
Time Remaining
Vancouver
Vancouver
Fare Expiry
00:00:00
Card Balance
$5.45
Time Remaining
Vancouver
Vancouver
If the user wants to check their card balance or check the time remaining on their fare validity, they can use these widgets, which is faster than having to open and load the app.
Integrated fare pricing for search results
On the other existing screens throughout the app, the costs of using public transit is displayed for the user so they can make an informed choice on which route to take.
Quick reference to fare pricing when needed
Stored Value (Compass Card)
Zone ConcessionAdult
1
2
3
$2.30
$3.35
$4.40
$1.85
$2.85
$3.85
Due to the different types of fares and costs, rather than filling the screen with too much at once and risk confusing users, an “info” icon is provided so one can view the information only when needed.
References
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Compass. (n.d.). [Compass Card Logo]. Retrieved June 16, 2018, from https://www.compasscard.ca
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