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Small Group Training Trends, Business Models & Technologies How You Can Use Small Group Training To Drive Your Revenues & Profits
| Date post: | 24-May-2015 |
| Category: |
Business |
| Upload: | bryan-orourke-business-fitness-technology-leader-keynote-speaker-ceo |
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Small Group TrainingTrends, Business Models & Technologies
How You Can Use Small Group TrainingTo Drive Your Revenues & Profits
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What Is Driving Small Group Training ?Industry Trends and Economics
Programs and FormatsBusiness Models, Possibilities and Pitfalls
Wrap Up And OverviewWhat To Consider And Where To Go
Technologies To Make It WorkOnline Booking, Billing, Kiosks and Mobile
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Small Group Training Trends, Business Models and Technologies
What’s Driving Small Group Training
Hi, My Name Is Bryan O’Rourke. Hopefully This Information Will Help You With Your SGPT. If I Can Be Of Service Let Me Know.
[email protected] @bryankorourke 504-957-7646
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SGPT Trends & Economics
4Significant Number Of Facilities Trying To Offer SGPT
Over 4,500CROSSFIT GYMS
SGPT Trends & Economics: Why?
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One To One Personal Training Reaches Few Members
6-10%use 1-1
SGPT Trends & Economics: Why?
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Better Use Of Space & Increase In Revenue Per Sq Ft
SGPT Trends & Economics: Why?
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Price Is A Barrier For Many Members - Need An Option
SGPT Trends & Economics
8The Right Professionals Influence Your Membership
You’re In The MotivationBusiness. Trainers &
Instructors Do That Best.
SGPT Trends & Economics
9Think of the Profit Potential
Many Have Or Are Trying Small Group But Not Everyone Is
Succeeding.
SGPT Can Help Drive Overall Training RevenuesPersonal Training Profits
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Total Membership Impacted by Training
One to One PT, SGPT Plus One Month Reprogram
One to One PT Plus SGPT
One to One Personal Training Only
10%1-1 PT
10%SGPT
30%1 Month Reprogram
50% Of Membership Base ImpactedHuge Impact On Month EFT
10%1-1 PT
10%SGPT
10%1-1 PT
“SGPT can make a bigdifference for your business model; if
its done right.”- Robert Dyer
SGPT Trends & Economics
11Doing It Right Isn’t Easy Often Dangerous
Hear Stories Of Injuries & Stupidity
Program FormatsBusiness Models, Possibilities & Pitfalls | Bryan MurphyCEO Gold’s Gym Houston, Texas
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A Club Owner’s Realworld Experience
Program Formats
13Bryan Murphy History of SGPT
$50K Mos / Club PT EFT
Wanted To Keep Growing
Create New Opportunity For Staff To Make $
Program Formats - Concerns
14First Step - $29 | 29 Day Bootcamp Offer
Current EFT Stream
Replicating Program
Identifying Participants
Existing Trainer Conflict
Managing Those Teaching
$29 - 29 Days
Program Formats
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GOALS
Fill A Price Void
Create Something Replicable
Base It On GGX Success
IncentivizeMarket Opportunity Exists
An options for members who spend $0 and those
who might spend between $60 - $480 per month
Program Formats - Discovery
16Second Step: What They Discovered
Group Professionals Better: In The DNA
After Early Adopters It Fizzled
Fitness Managers Not Eager To Promote
“Group Fitness Managers and Instructors Were
Better At Dealing With Small Group Formats. It’s
in Their DNA”
-Bryan Murphy
Program Formats - Today
17Where Are They Now
Introduced GRITSignificant improvement in results & participation
“Les Mills Took Our SGPT To A New Level, Making Our Small
Group More Profitable And Sustainable. We Love It.” -
Bryan Murphy
Technologies To Help SGPTWork For You
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I Hope This Information Is Valuable. If I Can Help You Let Me Know. [email protected] @bryankorourke 504-957-7646
Mobile Impacting Members
19Technology To Help You With SGPT
Mobile Will Comprise 25% of Global Internet Traffic in 2013
Over 50% of US Mobile Users Browse Mobile Internet
66% of 25-34 Year Olds Own Smartphones
http://www.rapidmarketplace.com/MCommerce/Stats-TrendsImportant Trend
Shifting Consumers - Mobile
20Technology To Help You With SGPT
More People Use Phones To Get Online Than PCs
65% Use Mobile To Find A Business & Purchase
>33 Million in US Engage In Buying Activity Via Mobile
http://www.rapidmarketplace.com/MCommerce/Stats-Trends
Important Trend
The Rise Of Self Service
21Technology To Help You With SGPT
"Moving forward, automation is going to be about cutting to the
chase, skipping past laborious processes, to
get us to the experience or the
product more quickly"
Richard Cope Director of Insights & Trends, Mintel
30 percent of hotel guests say they wish there were more opportunities for automated service at hotels so they could interact less with hotel staff
Important Trend
Challenges
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BillingSchedulingIncentives
Technologies To Help Small Group PT Work For You
What Technology Tools Make This Easier ?
Kiosks - Scheduling & Billing
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Use of Mobile Phones
24Technology To Help You With SGPT
Small Group TrainingEvaluating The “How To”Contact Me For A Special Offer For The Les Mills GRIT [email protected]
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Evaluate Offerings - Does Small Group Fit ?Facility SWOT Analysis
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StrengthsPositive Factors
‣ An option for members to receive personalized attention at a lower cost thus driving revenues
‣ Enages members for improved retention
‣ Attracts new members looking for Small Group
‣ Strong source of new revenues & profits
Weaknesses
Opportunities Threats
‣ Compete with studios like Crossfit and other Microgym formats
‣ Differentiates from budget model operators
‣ Meets a growing member need
‣ Integrating small group into 1 to 1 PT and group fitness is challeging and could cause problems
‣ Delivering safe, effective programs with on-going resources
‣ The program fails
‣ Allow competitors to pick away at your training EFT by offering SGPT that you don’t
‣ External opportunities lure away your best trainers and GX instructors
Negative Factors
Inte
rnal
Fac
tors
Exte
rnal
Fac
tors
Do it all yourself or get some helpPossibilities & Pitfalls
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Program Creation
Instructor Training
Content
Challenge to do it consistenly, safely and without relying on professionals who may leave.
Marketing
In-House TurnkeyHighly reputable programming
sources are available to use for a nominal cost.
Having a consistent source of new trainers available requires
on-going training systems.
A reputable industry program company can provide on-going
training and certifications.
On-going programs and music must be created and identified.
Music and other content can be provided.
Creating marketing materials takes time and money .
Marketing materials can be provided with on-going updates.
Get Moving With SGPT NOW !I’ve got a special offer for you if youcontact me directly at [email protected]
Learn More. Check Out LES MILLS GRIT I’m looking forward to helping you with all
your group and small PT needs.
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