Date post: | 23-Mar-2016 |
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Smart look solutions is a new mid size cleaning company,that offers a wide range of cleaning services
in commercial, industrial and residential premises.Their scope of work is mostly contractual basis
but they take one-off projects as required.
The core services include:
office cleaning cleaning common areas of buildings carpet cleaning curtains/blinds fitting and cleaning.
Their team is mainly composed of young and eccentric individualsSmart look aim to ‘be the best’ in service delivery.
Briefto create a visial identity for this company, simplicity being key and different from others.
target
corporates, small businesses, offices.
creative
the logo has a broom pushing particles this portrays cleaningthe light blue color shows cleanliness as the brown shows dirt
the orange color to show youth.The typography has been selected to be simple and youthful .
the ads basically show common office accidents that result in damage /loss and dirtwith a caption showing how smart look solutions can help
in contrast with how they cannot help.there is simplicty in the layout so as to go staight to the point