Just feel like real………

Consumer Buying Behaviourof Smart TV Market in Ranchi

Presented by,

Abhay Anand

Praveen Kumar

Kavita Khoya

Santa Soreng

Kunal Bara

Komal Khalkho

Nadeem Ansari

Sunit Lakra

Represents a new lifestyle that lets you communicate with the world, experience joy, share your emotions and make a statement.

Smart TV also referred as a connected TV or Hybrid TV.

Works as a television set with integrated internet capabilities.

Smart TV revolutionize the landscape of our home entertainment.

Smart TV is the fast multitasking for the best uses.

INTRODUCTION

High definition display

Internet(web browsing)

USB connectivity

Conversion facility from 2D to 3D

Video conferencing

Data storage facility

Face recognition

Motion control

FEATURES

Main objective

To study and analyze the factor influences the consumer to purchase the Smart TV.

To examine the product and brand awareness of Smart TV.

Sub-objective

To find out the degree of satisfaction of this product’s post purchase services.

To examine customer preference for buying Smart TV.

OBJECTIVE

Primary source of data has been collected through questionnaire.

Secondary source of data collected from organizational record , catalog.

Sample size 40

Statistical method is used to summarize and describe the collected data.

Graphical methods has been used to show the data analysis.

RESEARCH METHODOLGY

20-30 31-40 41-50 Above 500.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

25.00%

37.50%

20.00%17.50%

Age Group liked Smart TVPeople %

In above graph, it is clear that the age group of 31-40 prefer the Smart TV most. Other than this few has a budget problem and few are not aware with the new feature and technology of the Smart TV.

Non Gov. Gov. Business Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

27.50%

22.50%

37.50%

12.50%

People Occupation Graph

From the above graph and table, it is clear that most of the people with whom we have interacted belong from business world, which shows that most of the customer of Smart TV available in market has their own business and are interested in purchasing of Smart TV.

Internet; 25.00%

Ads on TV, 37.50%Radio;

2.50%

News Paper; 20.00%

Friends; 15.00%

How People get informed?

InternetAds on TVRadioNews PaperFriends

This Pie Chart represents the media through which companies reaching to the maximum number of customer. From the above graph it is very clear that the ads on TV is most effective way to attract the customer and then internet, while radio is the worst way of communication. If product feature and quality is good enough then people interact with each other and suggest for buying that product.

82.50%

12.50%

5%

Product Availability in Market

YesNoCan't Say

Smart TV is newly launched product and is very costly. May be this is the reason why this product is still not reached in remote area. Almost 13% people said that Smart TV is not available in their local market while 83% in which most of the people belongs from town have said that “yes”, only 5% people are not aware with this product.

LCD LED Plasma0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

27.50%

55.00%

17.50%

Product Preference by The Public

TV Type

When we asked about the display, most of the people liked LED display, 28% said LCD while only 18% has said Plasma display. Here the best one is Plasma display but its cost is too high to fit in the budget of folk. LED display stand in the middle whose display quality and price is good enough. LCD generally preferred by the low budget customer.

Samsung

LG

Sony

Videocon 0.00%

20.00%

40.00%

35.00%

40.00%

22.50%

2.50%

Brand Preference by Public

When we were talking about the brand 40% people has liked LG due to its low price, 35% said Samsung due to its picture quality, 23% has liked Sony due to its brand name and quality but its price is too high. Videocon is not preferred as a good brand for Smart TV.

Price Size of display Type of display Tech. Properties0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

20.00%

25.00%30.00%

25.00%

Most considerable thing

Most of the people have considered the type of display. Technical properties and size of display has scored equal grade while only 20% people has said price is his first priority. The people who preferred price have had low budget for Smart TV. It shows that Smart TV is also attracting those people who are not capable but if the price is slightly reduced they will prefer to buy this product.

HD Display Internet /Storage 3D Other0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

12.50%

37.50%

25.00% 25.00%

Feature liked by people

Internet connectivity facility provided in the Smart TV has attracted most of the people while 3D feature and other facility has attracted equally. Other feature includes VGA port connectivity, USB port, Storage facility, inbuilt set top box etc. HD is preferred less because it is the main feature of any smart TV and without it imagination of Smart TV is not possible.

Highly Satisfied Satisfied Neutral Dissatisfied0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

7.50%

27.50%

17.50%

47.50%

Price Satisfaction

This graph is made to show the price satisfaction level of the people. Here 48 % of the people are not satisfied with the price of Smart TV, which can be overcome by reducing the price level through cutting the some of the feature which were not utilized by common people.

Samsung LG Sony Videocon Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%42.50%

35.00%

12.50%

7.50%

2.50%

Better Services Provided by Brand

This question has been asked to know the public propensity towards brand and their reason. 43% people have selected Samsung for their better and fast service. This is also playing an important role in market demand.

Samsung LG Sony Videocon Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00% 42.50%

35.00%

12.50%7.50%

2.50%

35.00%

40.00%

22.50%

2.50%

Buying Preference Vs Better Services

Better service provider Buying Preference

This graph is showing the difference between preference of the public for brand and services provided by them. Here better service providing company is Samsung while highest buying preference is for LG. This is only due to the price variation of both brand for similar features.

By the introduction of Smart TV we can see that the competition has increased between the respective companies.

In this survey we found that the demand of LED Smart TV was more than that of LCD and Plasma among the consumers.

The consumers of Smart TV are mainly concern about the features like quality of the display and the technical properties (internet accessibility).

High price is one of the major factors which affect the consumer buying behavior regarding Smart TV.

FINDINGS

Company should promote their product and make them available in the remote areas of Ranchi.

In the companies perspective they should develop the technology that deduct the price of smart TV in order to segment the middle income group.

The company should segment the other age group 20-30 & 40 above to increase the sale.

The company should increase the post purchase services of Smart TV in order to attract the consumers.

RECOMMENDATION

Thank you…