Date post: | 27-Nov-2014 |
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TITRE DE LA PRESENTATIONSmart Work (telework)in rural areas
Alise VitolaRiga Technical University
LatviaHamburg, 2012
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Smart Work -working independently of time and place with the help of ICT
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Why Smart Work?Personal reasons:• Time economy• Flexible work arrangements• Work/life balance• Residing outside cities Economic reasons:
• Increase in productivity• Reduction of costs (transport,
real estate etc.)• Recruitment and retention of
staff• The image / reputation
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• New building in 2008• No assigned desks - work anywhere in the building• Layout of the building - to maximize communication
and collaboration• Encouraged to work more from home & allowed to
work anytime• A weekly 1:1 with their manager - a physical or virtual
meeting
Microsoft Netherlands
An example
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• Increased productivity by 25%• Won “Great Place to Work” award in 2009, 2010 and
2011• Employee satisfaction rose from 5/10 in 2008, to 8/10
in 2011• Sick leave days are down to 1,5% from 2,5%• Increased market reputation• Increased Employees’ mobility• Reduced real estate costs by 30%
Measurable improvements
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• Flexible staffing firm in US – 100% virtual work force• Established in 2005 by Allison O’Kelly, Harward Business
School graduate and a mother of 3 sons• Grown to 17 franchises
• > 50 000 candidates• Industries: accounting, legal, marketing, HR, finance,
management etc.
• Several awards since 2006: Moving into the Future Award (2007), Entrepreneurial Success story in Atlanta (2009) etc.
An example
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Smart work & regional
development
• Notable share of global GDP consists of immaterial (digital) content
• ICT allow to work anytime and anywhere
• The “geographic paradox” - investments in digital economy tend to be located in large urban centres
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• Tacit knowledge & face-to-face communication
• Infrastructure, skills and knowledge
• The rigidness of labor market inrural areas
• The adaptation of behaviour
Main challenges
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Smart Work Centre -special premises for smart workers considerably near the person’s living place
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• Rural area with ~12 000 inhabitants
• Developed by the local municipality, opened in 2010• 31 work places available, ~100 users, >80% occupancy
• High speed internet (co-financed by the local municipality)• Business incubation services
An exampleBerwick Workspace, UK
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• Town with ~1300 inhabitants
• Opened in 2008 following a request from a potential smart worker
• Organised around a public ICT hub managed by an NGO
• 8 individual offices, 100% occupancy• 6 new offices planned in 2013
An examplePortes du Morvan, France
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• Village (70 inhabitants) 40 km from the capital city Tallinn
• Established by 5 local women, now 12 women working
• Women share their knowledge, jobs and childcare duties
• A unit in the labour market
• Communication and social life – events, projects, courses for children etc.
An example
Kõnnu SWC, Estonia
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• A wider use of smart work might increase an in-migration of high-skilled professionals to rural areas
• Smart work centres may act as facilitators of socioeconomic activity, especialy when providing training and business incubation services
• A need for explanatory and encouraging measures (subsidies, coordination of job opportunities etc.)
To conclude
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Awareness campaign Get Online Week in Estonia