SmartLoyalty AG

Wiesbaden, 2007

Company forCustomer Loyalty

SmartLoyalty AG

• Founded 1999

• Parent company ACG AG

• Institutional and private shareholders

• Experience in more than 30 branches

Kinds of cards

• Payment cards

• Entry cards

• Marketing cards– Discount cards– VIP (advantage cards)– .

Bonus cards

Discount v. bonus cards

• Discount cards: – simple (+) but expensive

3% discount equals about 3 % real discount

• Bonus cards– Saving through inexpensive premiums from the shop‘s own shelves

– favourable EK or saving on the trade margin – Saving on VAT. – Written-off goods in stock

– „Basis“ of bonus points

3 % bonus equals about 1,6 % real discount

Target of the EcoSysteme

• Transferable cards (for friends, relatives, colleagues)

• Cards for special target groups– Clubs (sport/culture etc.)

– Employees

– pupils/students/confirmation candidates

– And many others

• „Customers attract customers“- Programme

• Partner cards

Number of customers p.a.

Increase through measures such as:

• „Happy Hour“: double points from 3pm to 7pm

• Event points:

- „Spanish Week“: every bottle of Spanish wine = 500 extra points

- „Beauty Week“: whoever brings a man to the cosmetics = 300 extra points

- „Sport Week“ : whoever comes to the baker by bike = 100 extra points

- „Harvest Week“ : Whoever buys after Christmas = special premium

Visit by a customer a year

Increase through measures such as :

• Type of card: – Good customers receive a VIP card with a bigger bonus

• Type of point award:– Whoever buys more recives a bigger bonus

0-20 euros turnover = 2 %20-50 euros turnover = 3 %ab 50 euros turnover = 4 %

Turnover per visit

Increase through measures such as :

Eco customer-card systems

• Technology (US)

• Marketing (TOGETHER)

• Politics (YOU)

Kinds of premiums

• From the shelves

• Externally acquired premiums

• Experience world

The customer looks first at the premium, then at the card!

Technology

Software

Terminals

Cards

The Process: Issuing the cards

• Less is more (no transparent customer)

• Communikation chain

7-second rule

Boss > Employee> Customer

The Process: issuing bonus points

Marketing-“playground“

- Normal purchase

- Happy Hour purchase

- Event purchase

The process: issuing bonus points

The Process: cashing in bonus points

• Exchange – something for everyone

• On account – points as a means of payment

ADAC-Effect

80 % of the cashed points are counted

EcoPrämie

• The customer wants one thing: the Premium!Mixture of goods and experience world.

• Loyalty through an established Premium system with an intelligent customer card

• Event oriented

– Every concept is only as good as its implementation

– Marketkt oriented

– Only the card holder decides whether the customer card will be a success

• Bottle-neck oriented

– We use local knowledge and only help where it is necessary

Priciples of advice

Customer-card concept

– Project and requirement analysis

– Qualitative and quantitative Market research

– Choice of suitable technology to realise the scheme

Advice content

Marketing concept

– Development of services

– Communications and implementation concept

– Evaluation of database information

– Integrated service concept

– Project management

Advice content

Referenzen Citycards

Referenzen Kundenkartensysteme

Referenzen Kundenkartensysteme

Referenzen Kundenkartensysteme

Referenzen Kundenkartensysteme

Your contact to SmartLoyalty AG:

Christian KranzChairman

SmartLoyalty AGDantestraße 4-665189 Wiesbaden

Tel.: 0611-90096-0Fax: 0611-90096-29email: info@smartloyalty.de

Many thanks for your attention!