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© 2012 social media marketing made simple
| Date post: | 12-Jan-2015 |
| Category: |
Technology |
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© 2012
social media marketing made simple
© 2012
Joanne Randall
Constant Contact Authorized Local Expert
Leap Year Marketing
www.facebook.com/leapyearmarketing
www.twitter.com/LeapYrMarketing
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© 2012
why social?
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© 2012
social media endorsements = $
51% of the U.S. sample had purchased a product based on an online recommendation.
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© 2012
Source: Neilson Global Trust in Advertising Survey, 2007
social media is the new word of mouth
you must provide a great experience
you must engage with customers to help them spread
the word
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© 2012
© dennis nations 2011
concerns? you’re not alone…
social media looks really interesting, but… I’ll never have millions of customers…
using new marketing tools sound great, but…
I will never write thought leadership articles….
reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…
I hear about new tools and networks everyday, but…
I just don’t have the time to stay current…
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© 2012
what you do have is powerful…loyal, happy customers
an excellent customer experience
interesting and important things to say!
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if you don’t… that’s what you want to focus on
© 2012
build community: Dingo• Dingo, a pet supply company, sent
an Email Campaign to 8,934 subscribers
• Dingo shared the offer on Facebook and Twitter
• Dingo had its fans join their email list through the CTCT Facebook App
• Dingo kept their fans up to date on their progress
• Dingo’s fans shared their campaign through social networks and on their own Blogs
Dingo now has6,329 Likes and 14,140 Subscribers
It took them 3 days!
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© 2012
your contacts want to keep in touch, but on their terms
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add social icons to email campaigns to define your audience’s preferred channels
discover preferred channels
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© 2012
kick-start growth: use your email list• announce your social
presence in your newsletter
• include social share links in every email
• include social media sign up icons in every email
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© 2012
look professional• complete your
business profile
• brand your presence
• add starter content
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© 2012
starter content• information, tips, and practical advice
• questions asked by your customers
• links to:
– archived newsletters; event home and registration pages
– polls and surveys
– blogs (yours and others’); websites (yours, and others in your area of expertise)
– thought-provoking discussions that inspires dialogue
– relevant videos, photos, podcasts
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© 2012
make content shareable
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© 2012
reuse content: Focus HR
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© 2012
1,000,000,000+registered users
530,000,000+daily users
why create abusiness page?
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© 2012
tips for your business page
• make your settings public
• post fun, engaging content including photos &videos
• interact with your fans
• add a “Join My Mailing List” custom tab
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© 2012
not complicated marketing
speak
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© 2012
300,000,000+active users
51%follow companies, brands orproducts on social networks
should I be usingTwitter?
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© 2012
tips forusing Twitter
• share links to interesting content
• write in a headline format
• send direct messages (DMs) when appropriate
• retweet content from people you are following
• use hashtags to link tweets
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© 2012
81%of B-2-B marketers are using LinkedIn
33% | 52%Nonprofits and Associations using LinkedIn
what’s the deal withLinkedIn?
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© 2012
tips forusing LinkedIn
• find individuals you know in a professional capacity
• ask for introductions to connections in their networks
• join groups; participate in discussions; recruit attendees to your events
• ask for recommendations
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© 2012
• focus on the content: share knowledge so people care
• trade useful information for attention
• inspire trust by filtering the noise
social media “dos”
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© 2012
social media “don’ts”• don’t pitch
• don’t overtly self-promote
• don’t offer incentives to get reviews or sharing
• don’t get too personal
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© 2012
address and encourage “positivity”• comment back
• say “thank you”!
• answer questions
• share comments through other marketing channels
• consider rewarding “positive posters”
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-- Yelp aggregate rankings of businesses, 9/2009
do itagain!
create agreat offer
have clearcall to action
publish +promote
meaningfulresults
© 2012
turn negativity around…• always reach out to the
customer
• let your network know you are addressing the issue
• always seek to satisfy and delight, not defend
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© 2012
monitor social sphere
categories,topics,
keywords
similar companies
your brand
experts + influencers
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© 2012
Hootsuitetools to manage + monitor
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© 2012
NutshellMailtools to manage + monitor
update your networks
track your activity
reply from your inbox
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© 2012
Google Alertstools to manage + monitor
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© 2012
combine social with email: The Swinery
• sent email newsletter to 3,765 subscribers
• included social share bar
• received 816 opens (22%)
• viewed additional 485 times & ”liked” by 181 readers
60% increase in reach
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© 2012
next steps…
constantcontact.com »» Learning Center
free social media webinars
60 days for free. call 866.876.8464 to start
email marketing free trial
NutshellMail.com/register
use Nutshell Mail today
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Take action!
• Exclusive Offer:
30% Off CTCT for 3 Months
• Promo code 30june• See me after for
more information
• Survey/Offer• FREE Website Match
if you sign up today or within the next 30 days
• FREE one hour phone consult with Leap year Marketing to get started on your first campaign
• Signing up today=30% off CTCT for 3 months
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© 2012
Joanne Randall
Constant Contact Authorized Local Expert
Leap Year Marketing 724-603-LEAP
www.facebook.com/leapyearmarketing
www.twitter.com/LeapYrMarketing
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Thank you!
© 201234
