Date post: | 24-Jun-2015 |
Category: |
Technology |
Upload: | icscsocialmedia |
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Building a Great App
Here’s why…✔ 44% of all searches over Christmas 2011 where on mobile devices✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011✔ Mobile will overtake PC web access by 2013, 2014?..Soon!✔ 50% of marketing decision makers use it now
PERFECT tool to enhance in-mall experience and build a loyal shopper
Why Mobile?
Native or Mobile Web – does not matter!In Mall promotionMulti channel messagePromotion contentInteractionInnovationIntegration
What makes a great app?
Toronto Eaton Centre AppDirectory, Map, Events, PromotionsFavorites, One touch calling, ServicesNamed Great Canadian App by AppleICSC Award WinnerTop RatedOn TV Ads ApplePromotions viewed 350,000 times!
Simple = Effective
In location campaignsReal-Time Local Product Search - by RetailigenceiFind Santa promotion to increase traffic to retailersAttracted large number of families Increased APP Usages through out the Black Friday weekendShoppers stayed longer by linking Restaurants & RetailersRetailers acquired first time customers
What’s Possible
mCommerce & LoyaltyMedia RevenueTransaction Revenue
Great Platform to Launch LoyaltyCreative rewards that drive the shopper behavior
What’s Coming