Smurfit Kappa Interview

Lorcan McArdle

Friday 23rd November 2012

When the call came…

Corporate vision…

Simply the best…

‘Smurfit Kappa’s vision is to be recognised as the most successful paper-based packaging company in its chosen market sectors.’

www.smurfitkappa.com

Innovation culture

• Science of Innovation– Shop theatre– Bag –boxes– Symphony– Penguins

Sustainable

Learned about the community around the world…

Career Paths

Vision of Corporate Media Message

Excellent product

Innovation based

Sustainable environment

Staff welfare + respect for all people involved

Ultimately leading to increased return

for shareholders

Learning mixed with Experience…

Target Communities

• B2B communities• B2C and• Potential Customers• Suppliers• Staff• Media• Government

Set the benchmarks…

• Visual Appeal

• Social Interaction

• Promoting Audience Engagement

• Information Given

• A Call to Action!

Smurfit Kappa FacebookCover photo and top

Controlling the page:

Drive Traffic

Like!

Danger!

OUCH! from http://econsultancy.com/ie/blog/7913-14-epic-social-media-fails

14 epic social media fails Print

Posted 30 September 2011 13:13pm by Cleo Kirkland with 20 comments

whether you’re a small business with a solitary Twitter account, a mid sized agency using the latest monitoring tools, or a huge corporation with a multi-million dollar Facebook campaign, at some point, we all will make mistakes playing the social media game.

LinkedIn too

Smurfit Kappa LinkedIn vs Philips

Smurfit Kappa KPMG

Ongoing Process

Not a one size fits all like boxes

New Audience

Conclusion