Date post: | 24-Jan-2015 |
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Social
Media 101
for
Fundraisers
We All Network
But Now It Doesn’t Just Look Like…
It Also Looks Like…
Some Examples
Quick Stats
> 845M monthly
active users
> 425M daily active
users
Vocabulary
Profiles
Pages
Groups
Friends
(December 2011)
Facebook Tips
1. “Friend” judiciously
2. Know your audience
3. Update regularly
4. Don’t over-share
5. Keep it interesting
6. Reply to comments
7. Feel free to ignore
8. Use privacy settings
Quick Stats
> 100M monthly
active users
> 50M daily active
users
> 400M unique
visitors per month
Vocabulary
Tweets
Retweets
Lists
Followers
(September 2011)
Quick Stats
> 150M members
• Almost 4.2 billion
searches in 2010
Vocabulary
Profiles
Contacts
Companies
Groups
(February 2012)
Quick Stats
> 2 billion videos
streamed daily
• 100 million unique
visitors monthly
Vocabulary
Channels
Uploads
Playlists
(April 2012)
Blogging
Quick Stats
> 181 million blogs
• Mostly well
educated women,
18-34
Vocabulary
Posts
Comments
RSS Feeds
News Reader
(March 2012)
Listen First!
Listening Demo
The Process
Set a goal
Collect baseline
data
Try itEvaluate
Reflect & revise
General Tips
• Start small.
• Be present and engaged.
• Watch what other people do and then figure
out your style.
• Mix personal and professional. Or don't.
• No one knows what their first post should
be. Just post something and get it over with.
General Tips
• Make it a good habit.
• Be a person & remember that people are on
the other side.
• Post what you want, but be ready to live
with the consequences.
• Combine your online and offline networking
for the greatest impact.
Resources
• Idealware - http://idealware.org/
• TechSoup - http://www.techsoup.org/
• NTEN - http://www.nten.org/
• Tech & Social Change Baltimore -http://www.meetup.com/Tech-Social-Change-Baltimore/
Contact Information
Kate BladowFounder & Strategist
Powered Pursuits
(406) 431-5597
Kevin Griffin Moreno
Senior Program Officer
Baltimore Community Foundation
410-332-4172, ext. 147