SOCIAL ISSUE NO. 1 HTTP://BIT.LY/2IIE8DXWORKWITHJON MEDIA MAGAZINE PHOTOGRAPHED BY IAN CASTANEDA There is no doubt that content is king; however, there are so many other ways that you can get mileage from the top-quality content that you post. Social media is an amazing tool that can help you to really take your content to new heights. - Page 3 Article Source: http://EzineArticles.com/9627003 Great tips on how to get your Instagram following higher. Dont`t forget to look at our exclusive training program for Instagram Page 8 If you are serious about online success, you need to get serious about your online marketing strategy. An email marketing campaign can be the best way to start attracting your target market Page 18. Article Source: http://EzineArticles.com/9627201 GETTING EXTRA MILEAGE FROM YOUR SOCIAL MEDIA ENGAGEMENT THE GAME CHANGERS HOW TO BE A LEADER WITH EMAIL MARKETING
Transcript
SOCIALISSUE NO. 1HTTP://BIT.LY/2IIE8DXWORKWITHJON
M E D I A M A G A Z I N E
PHOTOGRAPHED BY IAN CASTANEDA
There is no doubt that content is king; however,there are so many other ways that you can getmileage from the top-quality content that youpost. Social media is an amazing tool that can
help you to really take your content to newheights. - Page 3
Article Source: http://EzineArticles.com/9627003
Great tips on how to get yourInstagram following higher. Dont`t
forget to look at our exclusivetraining program for Instagram
Page 8
If you are serious about online success, you need toget serious about your online marketing strategy.An email marketing campaign can be the best way
to start attracting your target marketPage 18.
Article Source: http://EzineArticles.com/9627201
GETTING EXTRA MILEAGEFROM YOUR SOCIAL MEDIA
ENGAGEMENT
THE GAMECHANGERS
HOW TO BE A LEADERWITH EMAIL MARKETING
SOCIALMEDIA TIPS
Get Social withYour Media
GETTING EXTRA MILEAGE FROM YOURSOCIAL MEDIA ENGAGEMENT
There is no doubt that content is king; however, there are so many otherways that you can get mileage from the topquality content that you post.
Social media is an amazing tool that can help you to really take your contentto new heights. There is no reason that your content (which you have madesuch a tremendous effort to write) shouldn't keep working for your business
over and over again.
The many uses of your social media channelsSocial media is (and has been for quite a while now) here to stay and it isalso continually evolving to offer people (and businesses) more and moreopportunities. Social media is an extremely powerful tool and if you are notaware of all of the capabilities of the various social media channels, it is timefor you to educate yourself on what it can do for your business and how it
will help you to bring your business to the next level.
Even though social media is social in nature (and relationships are at theheart of its success), it is a wonderful way to connect with people who mayeventually become your clients. If you have a solid circle of connections, you
can rely on those people to bounce your ideas off of and to really gaininsights and perspectives other than your own.
There is a comfort level with social media and many people who may not becomfortable expressing themselves in person will be much more willing to doso through social media. The other big advantage of social media is that youare able to build personal relationships with other people and to really get to
know one another.
GETTING EXTRA MILEAGE FROM YOURSOCIAL MEDIA ENGAGEMENT
Going back to that comfort level, if a person has something that is on his or hermind (in a negative way), the person will be much more likely to express that inwriting (the person will not even have to state his or her name). The anonymitybuilds courage. The alternative for the person is that he or she remains silent,
which is not a good alternative at all. In many cases, social media is a last resortfor that person as far as communicating their experience and their opinion).
Your connections can be farreachingAs a business owner, you probably understand that your success, in part, is dueto your ability to provide exemplary customer service for your clients. A largepart of that involves your ability to engage with those people through social
media. That is the adhesive that keeps your relationship together.
Of course, there are many other aspects of the relationship that help to solidifyyour connection with the other person as well. With all relationships, you mustconnect with the other person in order for that relationship to flourish. If whatyou are saying (and the experiences that you have had) do not resonate with
the other person, there will be no foundation upon which to build therelationship.
It is critical to your relationship together that you communicate clearly that youare a human being first and that the other person's feelings are your first priority.If you can establish that human bond, your relationship will succeed. That is
exactly why you need to be extremely precise when it comes to communicatingabout your brand and about what you stand for and believe in. If you can touch
the other person, they will be yours
GETTING EXTRA MILEAGE FROM YOURSOCIAL MEDIA ENGAGEMENT
Establish a prominence within your social community
Your business (just like all businesses) need to have a solid structure and a solid
strategy. Additionally, you need to have influencers who are connected to you and who
are role models for your other online connections. Your brand is an essential part of
your relationship with the other person. If you can get the other person to believe in your
brand, they will believe in you and in your business.
That is exactly how you build a sense of loyalty in the other person. Even though your
initial connection with the other person is professional in nature, you will find that the
way that you related to each other has a strong personal element as well. Always
remember to be polite, genuine, and respectful. Manner really do go a very long way. It
is extremely important that you treat the other person as a person, not just as a
business connection or a client. Although all of those aspects of the relationship are
important, you still need to keep the human side of it in focus.
Customize your message for each person
There is really no such thing as "one size fits all" in this world. That also applies to the
business world. When it comes to the way in which you interact with other people, the
same concept applies. Each person sees things a little bit differently from the other
person.
Although your brand and your offerings don't change frequently (of course, they do
evolve, however), the way that you relate to the other person and the way in which you
communicate what you are offering will change for different people. Your thinking
should be flexible enough to allow for those changes and to make sure that you make
each person feel as though he or she is the only one who is important to you and to
your business.
GETTING EXTRA MILEAGE FROM YOURSOCIAL MEDIA ENGAGEMENT
ConclusionSocial media has so much potential for you and for your business. Engaging withother people as much as possible is an amazing way to tap into a large part ofthat potential. Another important thing to remember is that you should always
show the other person how human you are, just like the other person, before youshow him or her anything else. If you aren't aware of all that it can do for you, itis time to explore everything that you can so that you can make an intelligentdecision about which features will benefit your business the most. Of course, ifyou can do that, you will be offering a valueadded service to other people as
well.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKolCommunications. He has over 25 years of experience in IT and webtechnologies. Mr. Cohn spent a significant amount of time at a major
telecommunications company, where his main focus was on initiating andleading synergy efforts across all business units by dramatically improving
efficiency, online collaboration, and the company's Intranet capabilities, whichaccelerated gains in business productivity. He also reduced company travel andtravel costs by introducing and implementing various collaboration technologies
GETTING EXTRA MILEAGE FROM YOURSOCIAL MEDIA ENGAGEMENT
His expertise includes business analysis; project management; management ofglobal crossmatrix teams; systems engineering and analysis, architecture,prototyping and integration; technology evaluation and assessment; systems
development; performance evaluation; and management of offshoredevelopment.
Mr. Cohn earned a Master's degree in project management from GeorgeWashington University in Washington, DC; and a Master's degree in computer
science and a Bachelor of Science degree in electrical engineering fromFairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers(IEEE).
THE GAME CHANGERSOn Instagram, calls to action (CTAs) appear either in the image itself or the
caption.
This fun image approach from Brisk has the like built into the CTA. Thecompany asks fans to doubletap their favorite flavor. Any doubletap on the
image will result in a like.
brisk double tap instagramBrisk’s DoubleTap campaign asks fans to doubletap their favorite flavor. It
doesn’t matter which flavor fans doubletap for the image to get a like.A simple way to get more engagement is to ask followers to “tag the person you
love most” in the caption. They will likely tag others in the comments.
#2: Use Location for Calls to Action
Since Instagram only allows advertisers to share a clickable link in their posts,adding text to location is a great workaround to highlight a call to action.
You can also add text under an image’s location on Instagram.
First, upload an image to Instagram and share the post. Next, tap the threedots in the bottom corner of the photo and select Edit. The keyboard will
then pop up along with the option Add Location.
Tap Add Location and a popup asking you to turn on location services willappear. Press Cancel, and then tap the Find or Create a Location searchbar. Then, type in your CTA. Instead of a CTA, you can also just input your
company’s URL. Click Create a Custom Locatio
Click Done (or hit the checkmark for Android) and your CTA will show updirectly above the image. Feel free to include emoticons in the location area
to grab your followers’ attention
#3: Leverage Relevant Hashtags
Hashtags are a great way for brands to stand out on Instagram and findpeople who are not yet following their account. Hashtags help organizeand categorize images and video content, which aids in the process ofcontent discovery. Just make sure to use Instagram hashtags that are
relevant to the audience you’re attempting to reach.
For example, a cupcake company should add Instagram hashtags thatare specific to their industry, like #EEEEATS or #Instafood, rather thanhashtags about technology or photography. No one likes a brand that
stuffs posts with unrelated hashtags.
One of the most popular (and allpurpose) hashtags on Instagram is#TBT, or Throwback Thursday. For example, Pepsi leverages the
hashtag’s popularity by adding a relevant image.
When you’re building up followers on Instagram, reach is everything. Youneed to do whatever it takes to get your content in front of the right audienceat the right time. Nothing helps Instagram visibility like a relevant hashtag.
#4: Do Shoutouts for Shoutouts
On Instagram, you might notice people commenting on your photos withthe acronym S4S, which stands for shoutout for shoutout. A shoutout is
when you promote someone else’s account to your own followers.
To get the ball rolling, look for pages with a similar target audience, as wellas companies with a similar or greater following than your page. That way it’sa mutually beneficial situation. To find these accounts, type keywords in theInstagram user search or do a web search for your specialty plus “Instagram
accounts.”
After you find appropriate pages, reach out to make a request publicly orprivately.
To make a public request, comment on one of the page’s posts
Otherwise, send a direct message to the account.
Upload a photo as you would any other image on Instagram. However,instead of selecting Followers, click Direct. Then, type the name of theuser you would like to message in search, and select the correct name
Add a littleAdd a caption asking if the user is interested in doing a shoutoutfor shoutout. When this user writes back, Instagram will let you know
through a home screen notification. bit of body text
#5: Vary Caption Length
While Instagram is primarily considered a photo sharing application, somebrands use it as a platform for sharing the written word. Each Instagram
post allows 2,000 characters for captions, so why not push the limits and trysomething different?
For example, this post from Instagram includes a detailed description oftheir Weekend Hashtag Project, along with a compelling photo. This captionwith a unique approach has more than 1,200 characters and generated
more than 578,000 likes
Don’t underestimate the power of words. If your brand has the ability totell a story using written words, go for it. Try different long and shortcaptions to see which type of content resonates better with your
audience, and pick a winner.
Don’t just use hashtags to distribute content more effectively, also use them tofind likeminded users who do the same thing.
For example, if you’re in the fitness industry, search for hashtags like#Fitspiration or #FitnessAddict. Then engage with users who are sharing
content with this tag.
#6: Interact With Other Users’ Content
When you like or comment on someone else’s content, the user will receivea notification that shows your avatar and name. In some cases, the user willcheck out your profile, and, if they like what they see, they’ll follow you and
engage with your posts too.
After you’ve established a nice presence on Instagram with lots of qualitycontent, share your posts on other platforms. It’s an excellent way to
Promote your Instagram account on other channels such as Twitter,Facebook and even Snapchat. Get creative with your Instagram marketing.In addition to sharing your Instagram account name or URL, give users a
sample of the great content they will only find on Instagram
Wrapping Up
With more than 300 million monthly active users, it’s no wonder more than40% of Fortune 100 companies are using Instagram. With the right Instagram
marketing plan, you can drive great return for your brand.
To find success on Instagram, commit to creating and sharing images that areinteresting and relevant. Engage with other likeminded accounts so you can
If you are serious about online success, you need to get serious about youronline marketing strategy. An email marketing campaign can be the best wayto start attracting your target market, so you need to know the right things todo. This article lays out effective tips for making your email marketing plan
what it needs to be.
Do you want to be known as a spammer? Your emails will be considered asspam if you send them to people who did not sign up on their own. Your IPaddress could be blacklisted if there are complaints of spam and it could also
give your business a bad rap.
If you have a client who has a birthday, make sure that you send a followupemail that includes a happy birthday message on it. Include a request on theemail that tells this person to go to a particular place. The ending can include alink that tells him or her that it is possible to become a subscriber by clicking
on it.
Before sending out emails to your subscribers, try to let them know what youwill be sending them and how often they can expect to hear from you. This
way, they know when to expect your email and they can prevent it from gettingautomatically sent to their spam folder.
Provide subscribers with a way out. Place an "unsubscribe" link in your emailsor on your website to allow them to remove themselves from your list. Youshould also set up your list to cull itself by removing subscribers after aparticular number of messages prompt no response or action from the
recipient. This prevents your emails from becoming annoying to disinterestedsubscribers and preserves your image.
Keep your content current and variable; do not just repeatedly send out the samefive messages repeatedly. If you want to keep people's attention, there needs tobe something fresh, or their attention will go elsewhere. If they wanted round the
clock commercials, they would just stay at home watching home shoppingchannels. Even if some of them do that, give them something different when they
check their inbox.
It is very common for people to view the Internet with cell phones instead ofusing a fullsized computer. Since this is the case, you should make it so that thewidth of any email you send out is easily viewable by mobile phone. You should
also make sure to do the same to your landing page.
To get the best results from your email marketing campaign, test your messagesthoroughly before you send them. Do not just type up a quick message and blast
it out to your subscriber list without checking it carefully first. Preview it indifferent email programs and on different platforms to make sure it will display
properly for everyone.
Apply the tips in this article so you can create a strong, effective emailmarketing plan. Don't neglect the other methods of marketing your business,but know that your email campaign can be a strong way to get you where you
want to be on the internet, and in your business.
Kurt Tasche is an Internet entrepreneur, martial artist and motivational speaker.He writes articles on the topics of Internet marketing, personal development,network marketing, business, motivation, martial arts and more. You can learn
more about Kurt by reading his blog at: http://www.kurttasche.com
