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8/11/2019 Social Activism at Social Media Week (Venezuela as Example)
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Social Activism
Download presentation:3kats.com/SMW
Almost any Type of Activism
uses the Internet to Multiplyits Performance.
And Social Mediais Used at least by 60% of Internet
Activists.
Social Activism
Fernando Nunez-Noda
Sept. 24, 2014
http://3kats.com/smw/http://3kats.com/smw/8/11/2019 Social Activism at Social Media Week (Venezuela as Example)
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Social Activism
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What does it impact/change?
Sandor Vegh:.
Classifying Forms of Online Activism.
Social Media is a channel for people
with little of no access to public
or independent media.
What does it impact/change?
Awareness/advocacy
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Social Activism
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Sandor Vegh:.
Classifying Forms of Online Activism.
What does it impact/change?
Organization/mobilization
1. To take
operations
to the cloud.2. To convene;
provide logistics
and timely
indications
to small or large
crowds.
http://3kats.com/smw/http://3kats.com/smw/8/11/2019 Social Activism at Social Media Week (Venezuela as Example)
4/12
Social Activism
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Sandor Vegh:.
Classifying Forms of Online Activism.
What does it impact/change?
Action/Reaction1. To launch
and coordinate
specific
campaigns.
2. To respond to any
unschedulled or
unexpected
situation.
http://3kats.com/smw/http://3kats.com/smw/8/11/2019 Social Activism at Social Media Week (Venezuela as Example)
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Social Activism
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What does it impact/change?
(Crowd) Funding
1. To get funds,
mainly through
donations.2. $5.1 billion
in 2013
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Social Activism
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Opportunities
Broadcast messages.
Become a media (& Citizen Journalist).
Get funds for your cause.
Get members.
Get support (Petitions).Establish a solid relationship with high profile media,
journalists and opinion leaders.
Put your organization in the cloud.
Involve influencers.Perform Social Intelligence.
Crowd everything.
http://3kats.com/smw/http://3kats.com/smw/8/11/2019 Social Activism at Social Media Week (Venezuela as Example)
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Social Activism
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Social Activism:
Venezuela
Source: The Atlantic, 2014, http://theatln.tc/1nOP5Ck
21% Twitter Penetration
Aprox. 3 Million Tweepsters
74% Express Political Beliefs
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Social Activism
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Worldwide #SOSVenezuela Campaign
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Social Activism
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Celebrities supporting #SOSVenezuela
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Social Activism
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Mobilization
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Social Activism
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Thank you
very much!
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12/12
Social Activism
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Fernando Nunez-Noda is a Venezuelan journalist, specialized in online media.
He is the CEO of 3kats. Fernando is also a Huffington Postcontributor on cyber
society topics and served in the past as one of the founders of Venezuelan
Chamber of E-Commerce; Technology Editor El Universal and TalCual
(Venezuelan national newspapers); and digital journalism professor at
Universidad Catlica Andrs Bello. Fernando is also the author of two books:
Gua de Comunicacin Digital (2005, edited by UCAB and sponsored by
Unesco) and Comunicacinsocial y web(2009, Libros de El Nacional).
Email: [email protected]
Twitter: @nuneznoda
http://3kats.com/smw/http://3kats.com/http://voces.huffingtonpost.com/fernando-nuneznoda/mailto:[email protected]://www.twitter.com/nuneznodahttp://www.twitter.com/nuneznodahttp://www.twitter.com/nuneznodamailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://voces.huffingtonpost.com/fernando-nuneznoda/http://voces.huffingtonpost.com/fernando-nuneznoda/http://voces.huffingtonpost.com/fernando-nuneznoda/http://3kats.com/http://3kats.com/http://3kats.com/smw/
