40
#MIVACON15 Social, Facebook, Retargeting OH MY!!!
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Social, Facebook, Retargeting
OH MY!!!
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45%
Only 45% of our decisions are made consciously.
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Creatures of Habits
One of the GREATEST truisms of human behavior.
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#Borg Mouse!
Wired mice in a T-Shaped maze with chocolates at one end were studied
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How To Drive A Stick
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image: samuelthomasdavies.com
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Habit Yep
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How to Replace a Habit
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The have done experiments where they trained the rats unit habit and then MOVED the chocolate…
#Borg Mouse!
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Which Test Won?
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https://www.youtube.com/watch?v=4-kAIHN6qYY
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https://www.youtube.com/watch?v=4-kAIHN6qYY
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The Right Offer Rules
The more specific the offer the better the conversion from the ad.
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1000 Points of ClicksThe New Ad Age of the Facebook Pixel
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I Know All About You
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What is Retargeting?
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Retargeting Is NOT New
Public Records are public - Things like business license, arrest records, foreclosures, even baby births.
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Why Retargeting is important?
WCA (website custom audiences is a Facebook advertising feature that will allow you to run ad to individuals who have visited your site.
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- Target by pages visited- By keyword in URL- One page but not another- Endless possibilities!
…but WAIT there’s more!
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Install the Code
The deep dive on all of this and more is at facebook.com/business
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We are Building
The matrix
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Custom Audiences
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Amazing Results
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Trip, Core, More
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Tony Dungy
Champions don’t do extraordinary things, they do ordinary things, but they do them without thinking too fast for the other team to react. They follow the habits they’ve learned.
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The Email/Social Habit
1. The Cue2. The Routine3. The Reward
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Awareness
Interest
Consideration
Purchase
Up-sell
Preference
Loyalty
Cross-sell
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What Do I Tweet?
You know you need to engage and post, but what?
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R.O.I.?
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Time Suck
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The Social Expert
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Excited About Engagement
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How Would…- Earning more mindshare- Investing LESS time on social- Earning greater engagement- Growing the funnel- More qualified leads- Greater insight into your social
analytics
…Change your business?
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Can I help You?
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MivaCon 15 Special!
Twitter + Facebook = $299.00 a monthLinkedIn = $99.00 monthlyStartup Fee = $499.00 Normal Price = $897.00
only $199.00
