Revolutionizing Corporate Communication

10 Tips for Driving Organizational Change

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OUR MISSION

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WORLD DOMINATION

Complete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations.

Third World Social Media

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But…

No VisionNo InfrastructureNo AnalysisNo Momentum

LET’S HOPE THERE’S NOT A CRISIS

&

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1. The Social Media Task Force

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• Slow• Redundant• Indecisive

Social Media Leaders

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CZAR

DICTATOR

TYRANT

2. Social Media Strategies

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• Stagnant• Brand-centric• Don’t account for the unknown

Organizational Philosophies

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SW A

Servant’s Heart

Warrior Spirit

Fun-Loving Attitude

3. Interns

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• Institutional Knowledge• Information• “Klout”

Seasoned Employees

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4. PR & Marketing

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PR

MARKETING

Customers

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What are your Customers

saying

Need people who can think, speak

and advocatefor them

What do they want

5. Numbers

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Blah, Blah, Blah.

Trends, Patterns & Value

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What are the numbers tying to tell you?

What are you trying to prove?

What should we be doing differently?

What do you going to do about it?

Who cares?

DAZZLE ME!

DAZZLE ME!

DAZZLE ME!

CASE STUDY: Social Media Fare Sale

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6. Twitter & Facebook

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Think Bigger

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BLOGSEO

Social Media Home BaseControl the Message

Lead GenerationAnalytics Blogs

ForumsemailPhotoVideo

InternalCommunication

7. Employees

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Employees

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8. Lawyers

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Risk & Reward

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Need to recognize exceptions

Build relationships

with your legal team

Balancerisk andreward

9. Contests

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Becoming a Social Business

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What other parts of your businesscan benefit from

social media

What value can you provide beyond

fun and games

How can youintegrate your

efforts to across channels to maximize

results

10. Malcolm Gladwell

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“The evangelists of social media seem to believe that a Facebook friend is the same

as a real friend” “Online relationships are

weak”

“Twitter is a way of following (or being

followed by) people you may never have met”

“Facebook is a tool for keeping up with people you would not otherwise stay

in touch with.”

You

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BRING IT!

CONTACT ME ANYTIME

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Pberg@LinhartPR.com

@paulaberg

Instinctively knows your brand, operations, and policies Understands the inner workings of your organization and has established relationships

with leaders and key internal stakeholders - meaning they know how to get information quickly, who to get it from, and how to incite internal action when needed

Has a natural gift for messaging and embodies your brand, voice, and persona Can think like and empathize with your employees, customers and stakeholders Has a thick skin and the maturity to always take the high road Can recognize and prevent crises before they occur Is willing to personally take it on the chin to protect and defend your organization –

both internally and externally Has a hunger to do amazing work and a willingness to put in the extra time and effort

to do it Is social media savvy and possesses general knowledge of relevant digital platforms Is able to lead and inspire the internal change that will be needed to make your

organization a truly social business

10 Qualities for Your Perfect Social Media Manager

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