Our Game = Five Minutes Joy

Goal:

• A leading Social Game publisher in

the world.

Five Minutes Principles:

• Our games are designed for non-gamers.

• Playing with REAL friends is more fun than playing

alone.

• People can play a five-minute game daily.

Market

• China:

– Xiaonei�30 million registers

– 51.com: 100 million registers

– Kaixin001, QQ, Baidu, Sina

• World�

– Facebook�100 million registers

– MySpace�Hi5�Bebo…

• Mobile�

– iPhone�17 million registers

– Black Berry�30 million registers

– Android

Our Success

• Five Minutes

– 15 million total installs

– 3.5+ million daily active users (just Xiaonei alone)

– 350k daily active users in 1 month (Facebook)

• The REAL No.1 in China

– Our daily active users are 3x more than the No.2 and No.3

Social Game player in China.

– Our daily traffic is ¼ of the total traffic of Xiaonei.

Our Success

DAU: 3 times

more than

No.2

Happy Farm – No.1 in China

Happy Farm – Grow Fast on FB

FB APIFB API

OtheresOtheresNintendo�Wii, SFC, NDSL …

Nintendo�Wii, SFC, NDSL …

FacebookFacebook

NintendoNintendo

Five Mintues

Principle

Five Mintues

PrincipleNintendo

Principle

Nintendo

Principle

GameGame

Five MinutesFive Minutes

GameGame

FB ConnectFB Connect Other MiddlewareOther Middleware

Facebook UsersFacebook Users

AppApp AppApp

iPhoneiPhone

Other Internet UsersOther Internet Users

GameGameGameGameGameGameGameGame GameGameAppApp

Other PlatformsOther Platforms

Advantages

• A blank market:

– It is easy to have a few minutes here and there, but difficult to

have a few hours aside for games.

– Console and portable games are getting too hardcore.

– More and more platforms choose to open up.

• We are in CHINA�

– Low cost for great talents.

– We have 9 public online game companies in China. They have

incubated many world-class game producers and developers.

– Chinese game producers and PMs are experieced with Virtual

Currency and Micro Transactions.

Thanks