Social Media 101

An Introduction to the Tools

Technology Seminar Overview

Social Media

GIS - GPS

GIS/GPS/CAD

Introductions

History of Online Tools

Web sites

E-mail

Public Works–related: APWA InfoNOW community

Web 1.0?

Social Media Revolution

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

You are not prepared . . .

I don't know how

I don't have the time

Can't affordthe cost

My information is private

I can't controlwhat people

might say

Getting StartedCreate an email account — examples:

Gmail, Yahoo

Set up an iGoogle or MyYahoo Page

Your ProfilePhoto Username Summary

Online Profile

pbroviakLicensed civil engineer working for a municipality in Illinois. Interested in using social media & virtual worlds to enhance engineering/public works/government services

Photosharing

http://www.flickr.com

Blog

a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer

Source: Merriam-Webster Online

= Web + Log

More than 133,000,000 blogs have been indexed by Technorati since 2002

77% of Internet users read blogs according to Universal McCann

Summary of Blog Stats

56% say that their blog has helped their company establish a positioning as a thought leader within the

industry.58% say that they are better-known in their industry

because of their blog

Of those who blog

Read

Follow

Write

Blogs, what are they good for?

Add the blog feed to your page by clicking the RSS feed symbol

Scroll to bottom of iGoogle page, click “Add. . .”

Copy the url from the feed page

Click the “Add feed or gadget” link andPaste in the url you just copied

Click the “Add feed or gadget” link andPaste in the url you just copied

Microblogginga form of blogging that allows users to write brief text updates (usually 140

characters) and publish them, either to be viewed by anyone or by a restricted group

which can be chosen by the user..

Social Networking4 out of 5 Internet users visited a social

networking site in December 2009.

accounts for 11 percent of all time spent online in the U.S.

The 2009 U.S. Digital Year in Review, A Recap of the Year in Digital Marketing, February 2010

Slideshare

Skype

A Few Quick Tips

•Everyone matters

•All of us are smarter than one of us

•Democratization of information/knowledge

•Transparency

Social media is facilitating a cultural shift

today anyone can wield influence farbeyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008

•Things have changed forever•Everybody is an influencer•Anyone can influence anyone•Friendship is no longer local or face to face

Prepare for the rise of the influencers

Links to policy examples:

•“Good Reading and Resources” section of http://munigov.org

•Social Media Governance: http://socialmediagovernance.com/policies.php

Develop a Social Media Policy for Your Company/Agency

“A new century is at hand, and a fastspreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor,and reinvent government...”

-an article about the telephone, 1898

Resources:

http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF

http://www.mashable.com

http://www.munigov.orghttp://www.govloop.com

For learning: For local govt:

For the latest social media news: