*Social Media 101

*What’s Out There

*Facebook

*Twitter

*Google +

*Pinterest

*Photo & Video Sharing Sites

*So much more

*Social Media Sites

*Facebook has Instagram

*Twitter has Vine

*Google has YouTube

*Pinterest can work with all

* Setting Up Facebook Business Page

*http://www.facebook.com/business

*Let’s Set Up!

*Who wants to be my test subject?

*Be a Page NOT a Person

*Setting Up Information

*Profile Picture Square at least 180x180 – Recognizable branding(Logo), do not change

*Cover Photo 1702x630-Make it represent your brand and change it often

*Description always lead with your website

*About keep it simple, use other description areas to get more in depth

*Set up your Facebook Web Address

*Let’s Post

*Time to make your first post.

*Content vs. Links vs. Photos vs. Videos

*Photo Albums – Be organized

*Tagging people and businesses

*Best Practices

*Best Practices Cont.

*Be approachable

*Pictures & Video

*Times

*Community

*Words, words, words

*INSIGHTS!

*Scheduling

*Being Your Page

*Be sure to like other pages as your page

*Twitter

*Twitter is a streaming conversation in 140 characters or less!

*www.twitter.com

*Your page will not look like this

*Twitter rolled out a new version today

*Header image 1500x500

*Create Lists

*Let’s Tweet!

*What The @#$% Does That Mean?

*@Mention: How you mention and tag someone

*#: Hashtag, Used to provide context or for searching

*#WaynesvilleNC or #AVLEat

*RT: Retweet, resending out someone else's tweet

*MT: Modified Tweet, Lets folks know you have taken out a few words to make it to 140 characters

*DM: Direct Message, when you send a personal message to someone

*Reply: When you respond to another users tweet, be sure to put a “.” before their handle to make it show up in your feed.

*www.facebook.com/twitter

*Now we need to connect our Facebook and Twitter Accounts.

*Managing Your Twitter Account

*Twitter

*Hootsuite

*UberSocial

*Best Practices

*Have conversations

*Don’t just Retweet

*Be yourself

*Check your insights

*Keep it to ~ 120 characters

*Pinterest

*Set Upbusiness.pinterest.

com

*Boards

*Profile Picture 600x600

*Pinterest is extremely visual

*Create boards that represent your business

*Follow other businesses, especially ones that are relevant to you

*Do you carry seasonal items? Create seasonal boards

*Are you good at arranging the store? Create a How to Arrange a Retail Space Board, pin your arrangements and inspiration from others

*To get the most out of Pinterest you must validate your website

*Let’s Create a Board!

*Pinning

*Search for yourself

*Search for your products

*Do you carry food products or dinner ware, find recipes that could work with those products

*It’s OK to delete or update pins that are no longer relevant

*Let’s Create Your Own Pin!

*Best Practices

*Pins stay around for a while so you can pin a few pins once a day or a few times a week to stay relevant

*Just like any other service respond to questions and comments in a timely manner

*Tweet your pins

*Wrap Up

*Make sure to have all these social media buttons on your website.

*Schedule 15 minutes every morning to pin, post and schedule posts.

*Then it becomes easier to respond throughout the day

*Time Is Of the Essence

*Greet people by their first name

*Create the marketing mix that works for you

*Jump In!

Sites to Add to Your Mix

*Google+ (You probably already have one and don’t know it!)

*Instagram

*LinkedIn

*YouTube

*Blogging

*Questions?