Social Media 101Social Media 101An introductory discussionAn introductory discussion

August 15, 2011

Social MediaSocial MediaIt’s everywhere!It’s everywhere!

Image Credit: HubSpot http://www.hubspot.com/

Social Media Poll: Social Media Poll:

What kinds of social What kinds of social media do you use?media do you use?

What is “social media”? What is “social media”?

One-way communication Messages are pushed out to audiences via

advertisements, news media, broadcasts, etc.

Greater control over messages

Traditional Media

Two-way communication Audience can participate and instigate the

conversation Real-time feedback Less control over messages

Social Media

A world of social media options are available

Image Credit: Brian Solis http://www.briansolis.com/

Facebook surpassed 500 million users in July 2010

Twitter has an estimated 190 million usersGenerates 65 million Tweets/day

LinkedIn has more than 70 million usersOver 1 million company profiles

YouTube streams more than 1 billion videos/day

Are you a social media number?

What is the social media landscape?

Social NetworksFacebookLinkedInGoogle+ Friendster, MySpace Other examples?

Popular Types of Social Media

Facebook Example: Stanford University

LinkedIn Example

Content Sharing/Content GeneratingBlogs: Wordpress, Blogger, TypePadTwitterCan you think of any other examples?

Popular Types of Social Media

Blog Example: Princeton University Alumni Association Blog

Twitter Example: Harvard University

Social video and photographyFlickrYouTubeVimeo

Popular Types of Social Media

Flickr Example: Cardiff University

YouTube Example: Duke University

What other types of What other types of social media do you social media do you

use?use?

Why are you Why are you interested in using interested in using

social media for your social media for your department?department?

What other social media What other social media topics would you like to topics would you like to learn about or discuss?learn about or discuss?

Any other questions?Any other questions?