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Social Media 101Hofstra University

JRNL 11

Prof. Vaccaro

Today’s roadmap

Reminder about final … get your stories approved asap!

Note about grading – will get back 3-4-5 all in one shot within next week!

Lecture on social media Talk about next class

Intro Video

Let’s set the tone for today’s lecture with this …

And this …

Using social media in journalism

Collaborative Reporting

Journalists as Community Managers

The Social Beat

The Social Network as the New Editor

A Social Newsroom and the Personal Brand

A Mobile Social Experience

Advantages of Social Media

The advantages of Twitter…

It’s real-time nature allows organizations to deliver information to their followers instantly, without relying on newspapers to pick up their stories.

The number of loyal consumers following a brand on Twitter rose by six percent from last year.

Twitter allows you to find followers interested in your content, instantly creating an interested audience.

Advantages of social media

The advantages of Facebook…

Facebook provides the best one-stop destination for sharing stories, photos and videos.

One-third of consumers claim greater loyalty to a brand if they are “fans” of the company.

80% of social network users admit Facebook is the network they employ the most to connect with businesses.

Social media newsroom policies

Things for employers to consider, according to Poynter.org … Have a policy in place and refine it periodically, involving staff

in the process. Make sure guidelines are clear so that employees know how

social media fits into their daily workflow. Does everyone at the organization need to spend a lot of time on social media channels, or are those tasks relegated to a specific group of employees?

Allow room for journalists to have an authentic personality on social media. According to one journalist, “Remember that part of the reason you hired these people is their personal brand in the first place.”

Newsroom policies continued

Things for journalists to consider, according to Poynter.org … Have a conversation about social media with employers even

before you get the job, particularly if you have developed a following on platforms like Twitter. Find out what future employers expect when it comes to balancing working on the organization accounts and sending updates through your personal accounts while on the clock

Have a personality, but don’t be obnoxious. It’s not all about you.

Don’t spend all of your time broadcasting. Remember that social media is also about listening. The more time you spend listening on social media, the stronger your judgment becomes.

Tumblr

Long form social media

Clear platform for video, audio, text, photos

Shorter than a blog, longer than a twitter feed

Tagging system allows for good SEO

Use Tumblr as a primary account, then link to Twitter and Facebook

Let’s look at examples …

Pinterest

Still finding the benefit of this

Hottest social media tool right now

Brings awareness to your product

Communicate via repins

Be careful of privacy issues with images

INFOGRAPHIC: Why is Pinterest addictive?

Google +

Helps get your product/work higher in Google search parameters

Not as common as Twitter/Facebook, but it’s good to be aware of

Difference maker … Google Hangouts

Very simple posting platform for all types of multimedia

The rest …

Instagram You Tube LinkedIn Flickr Storify

Social media post times

Let’s review this infographic about the basics of proper posting times/days throughout the week … click here

Instructional Videos

Let’s watch some social media videos from SPJ

Next class

Be prepared to have an interactive lecture with back and forth dialogue as the accreditation agency may stop in!