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Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com
Social Media 101Marketing Maine businesses with the
power of the web
Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com
Brochures Web 2.0 User Generated Content
A Brief History
Start small
Your Google Profile
Your Personal Google Profile
http://www.google.com/s2/profiles/me
Email Newsletters
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons
Blogs
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
• Most people won’t come to your blog– Make RSS feed & email options easy to find
More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
• Schedule it on your calendar– The habit of blogging takes time– I find every other week manageable, some like daily– Schedule your publishing (I write Sundays, publish
Tuesdays
Start Small
Try Others
3 minutes – 1000’s of people
Additional Resources• SmallBizSurvival.com
• ChrisBrogan.com
• MainePRMaven.com
• SutherlandWeston.com
• mainebusiness.mainetoday.com
• FundraisingCoach.com
