- 1. Social Media 101 for Nonprofits & SONJ Case Study
Presented by : Kristin Weinstein Special Olympics New Jersey
Communications Manager Follow Us@SONewJersey Follow Me@KMWein Be A
Fan : http://www.facebook.com/SONewJersey
2. Planning the Social Media Roll-Out
-
-
- Friend Page February 2009
- *When we started our sites
3.
- Starting off on social media sites is not all about putting
your name on as many sites as possible and seeing if it will
take.
-
-
- Its about doing your research, and putting your name on the
most effective sites for your organization.
- The most effective sites are different for everyone.It depends
on what your organization stands for.
-
-
- Twitter / Facebook tend to be the most commonly used and
widespread social networking sites.
- In order to determine which will be the most effective for your
organization, ask yourself what it is you wish to accomplish with
social media.
-
- -Engage like a real person (not a robot)
Planning the Social Media Roll-Out Ctd. 4. Its Way Too Time
Consuming!
- Find someone who is willing to help you with the set up and
constant care of your social media pages.
-
-
- An intern is a great way to go for non-profits!
-
-
-
- This generation is also called the Millennials, and Generation
Y . Whatever the term, the generation is made up of people born
since 1980, and is the first generation to grow up with digital
technology. For the rest of us, digital is our second or third
language but for the Net-Gen, it is their first and only.
-
-
-
- -Allison H. Fine, social entrepreneur and author ofMomentum:
Igniting Social Change in theConnected Age
5. Its Way Too Time Consuming! (Ctd.)
- A lot of nonprofits are afraid of how time consuming social
media is and tend to be nervous about the lack of manpower.
-
-
-
- There are many ways to get around the time-consuming and lack
of manpower aspect.
-
-
- -Take on an intern or bring in a volunteer tohelp.
-
-
- -Or find a multi-social media platform online.
6. Multi-Social Media Platforms http://www.tweetdeck.com/beta /
http://cotweet.com/channels 7. Multi- Social Media Platforms
-
- Tweetdeck offers you the ability to post to Facebook and
Twitter (as well as Myspace) at the same time without having to
flip from website to website.It also shows you when people are
mentioning you!
-
- CoTweet allows multiple people from 1 organization to Tweet
under 1 account.
-
-
-
-
- -It also allows organizations to schedule Tweets, incase you
cant be near the computer and somethingneeds to go up.
-
-
-
-
- *Note: There are many more multi-social media platforms,
-
-
-
-
- but these are the ones we have used and know are
effective!
8. How Do I Handle Negative Feedback?
-
-
- DO use caution when responding to controversial issues.
-
-
-
- If you see misrepresentations made about SONJ in the media, you
may point them out and let the Director of Communications
know.
-
-
-
- Always do so with respect and with the facts.
-
-
-
- If you speak about others, make sure what you say is
factual.
-
-
-
- Avoid arguments. Brawls may earn traffic, but nobody wins in
the end.
-
-
-
- Don't try to settle scores or goad others into inflammatory
debates.
-
-
-
- Make sure what you are saying is factually correct.
9. How do I Handle Negative Feedback?(ctd.)
- Try not to ignore people posting on your page whether its
positive or negative.
-
- -Remember, social media is about conversation!-
-
- If you delete a comment, more likely than not, you will just
anger or annoy your audience more than they already are.
-
- - Analyze the situation and respondaccordingly.
- - Depending on the severity of the comment,we do not delete.We
let the person know publiclywe see their comment and we send thema
message and deal with it privately.
10. How Will They Know Its Me?
- Branding is, by far, one of the most important aspects to
consider when starting your organization on social media
sites.
-
-
-
- A brand name is more than a word. It is the beginning of a
conversation.-Lexicon
11. How Will They Know Its Me?(ctd.)
- Branding is an extremely important part of social media (and in
general)!
-
-
- -With so many people on social networking sites now, people
wonder about the legitimacy of pages representing
organizations.
- You want people to know what theyre looking for a name, a
motto, a logo, etc.Something that shows them that the site is
legitimate.
-
- Be aware of the people / pages claiming to be you!
-
-
-
- -Find them and let them know youre there.
-
-
-
- ** Remember, additional pages arent always a bad thing,
-
-
-
- as long as theyre supplying the correct information.
12. Social Media 101 for Nonprofits & SONJ Case Study
Presented by : Kristin Weinstein Special Olympics New Jersey
Communications Manager Follow Us@SONewJersey Follow Me@KMWein Be A
Fan : http://www.facebook.com/SONewJersey