Social Media Marketing for Nonprofits

Social Media Marketing for Nonprofits@COURTNEYSORMAN

1. KNOW YOUR AUDIENCE AND YOUR LIMIT

Social media is designed for two-way conversation, and thats when it is most powerful.CHARA ODHNER, CHARITY:WATER

More than half of surveyed nonprofits spent 2 hours or less on social media.HUBSPOT: WHERE NONPROFITS SPEND THEIR TIME WITH SOCIAL MEDIA MARKETING, 2014

CHOOSING A PLATFORMWho is your audience?What are your priorities?What kinds of content do you have?Who will manage your social handles and what is their time commitment?What is your budget?

What problems do people have in their own lives when trying to live out the values they share with your organization?KIVI LEROUX MILLER, NONPROFIT MARKETING GUIDE

2. Get Creative With Your Content

GET CREATIVE

Shareable content = higher engagementUse existing contentTest and experiment constantlyRely on your key partnersUse free social media and research tools

SOCIAL MEDIA TOOLS

PiktochartCanva

3. FIND AND RELY ON KEY PARTNERS

FRIENDS FOR LIFEhttp://legacy.wzzm13.com/story/news/health/breast-cancer/friends-for-life/2015/09/14/race-for-the-cure/72288064/

1. KNOW YOUR AUDIENCE AND YOUR LIMIT3. FIND AND RELY ON KEY PARTNERS2. GET CREATIVE WITH YOUR CONTENT

SOURCESHubspot: Where Nonprofits Spend Their Time With Social Media Marketing [New Data], 2014Kivi Leroux Miller, Nonprofit Marketing GuideNonprofit Marketing Guide: 2015 Nonprofit Communications TrendsWe Are Social, Digital in 2016