Social MediaMASS COMMUNICATION

Group Members

Asad Hameed Tarar 12024119-113

Asad Ullah 12024119-086

Sohail Danish 12024119-120

Asad Hameed Tarar12024119-113

Media

Derived from the Latin word “medius” means middle (“between”), the term refers to anything that carries information between a source and a receiver.

Media is a mean of transmitting the message, thought opinion and view point.

Its purpose is to facilitate communication and learning.

Cont.

Media includes every broadcasting and narrowcasting medium such as

Newspapers

Magazines

TV

Radio

Billboards

Direct Mail

Fax

Electronic Media

Broadcast or storage media that take advantage of electronic technology. They may include television, radio, internet, fax, and any other media that require electricity of digital encoding of information.

Electronic communication is any communication done electronically.

Electronic media exists today in many forms: radio, television, videotape, audiotape, telephone, telegraph, Internet etc.

Some Types of Electronic Media

Television

Radio

Fax

Direct Mail

Internet

Smart Phone

Electronic Display Advertising

Cont.

Electronic streaming billboards may also be a new hybrid.

Internet, TV, Radio, arguably electronic Billboards might qualify.

Smart Phones are a play between Phone & Internet so might pass for electronic media

Social websites, blogs and forums are very popular in now a days.

Asad Ullah12024119-086

Social Media

All social media are part of electronic communication, but not all electronic communication is social media.

Social media are electronic media that transform passive audiences into active participants in the communication process by allowing them to share content, revise content, respond to content, or contribute new content.

Cont.

In short, social media is conversation supported by online tools.

Some of these tools are:

Facebook

Twitter

LinkedIn

Flickr

YouTube

Facebook

Facebook, a social networking site, is the #1 website worldwide with more page views than Google.

33% of Facebook users are fans of brands - the #1 reason: To get special offers and promotions.

YouTube

On YouTube, the average user spends 15 minutes a day on the site.

More video is uploaded to YouTube in 60 days than all 3 major U.S. networks created in 60 years.

Communication with Social Media

It’s a fundamental shift in the way all of us communicate.

The old communication model was a monologue. “We talk. You listen.” The average person is exposed to an average of 3000 advertising

messages a day. But consumers are not listening anymore.

The new communication model is a dialogue.

In a social media environment, effective communication is no longer about broadcasting a tightly controlled message but rather about initiating conversations and participating in conservations started by customers and other stakeholders.

Sohail Danish12024119-120

Impact of Social Media

Social network and blogging sites are now 4th most popular activity online, even ahead of personal e-mail.

75% of Americans and 66% of the global Internet population visit social networks.

Cont.

93% of Americans believe that a company should have a presence on social media sites.

85% believe that these companies should use these services to interact with consumers.

Cont.

Millions of people spend 16 hours a week online. 96% have joined a social network. They have an average of 53 online friends.

70% of them trust recommendations of consumers they don’t know.

90% of them trust recommendations by people they do know.

Thank You