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Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals...

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Activism Brands & individuals @kwaichi

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Page 1: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

ActivismBrands & individuals

@kwaichi

Page 2: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Who is Kwai Chi?

Page 3: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Page 4: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Page 5: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Historical activism

Page 6: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Page 7: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Brand Imitation

Page 8: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Page 9: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Page 10: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

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Page 13: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

David vs Goliath

Page 14: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

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Building brands

Page 32: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Page 33: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

@kwaichi

Page 34: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

@kwaichi

Page 35: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Power in the wrong hands

Page 36: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

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Page 40: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

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