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Download - Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

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Page 1: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

ActivismBrands & individuals

@kwaichi

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Who is Kwai Chi?

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Historical activism

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Brand Imitation

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David vs Goliath

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Building brands

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@kwaichi

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@kwaichi

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Power in the wrong hands

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