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Social media agencies vs. In-house Social media agencies vs. In-house social media social media
JOUR 4210
Personal learning project
Sara Alderman
Business type Business type
• Small to medium size
• 20-100 employees
• Already has some presence online
• Deciding how to execute social media better
Decision Factors Decision Factors
• Time
• Budget
• Skill set
• Involvement
• Other
TimeTimeSocial media agency
In-House
• Out of sight, out of mind feeling
• Send them the info and wait
• Third party takes longer to post
• Takes time out of someone’s day to post
• Responding and monitoring
• Creating info to put on the web
Budget Budget
Social media agency In-house
• One stop shop
• Set amount of money
• Larger portion of budget
• Separate out parts of budget
• Money amount varies month to month
• Smaller portion of budget
• Need contingency money
Skill Set Skill Set
Social media agency In-house
• Knowledgeable about social media
• Know how to work metrics
• Experienced with other clients
• Knowledgeable about product service
• Usually a recent grad or media director
• Not knowledgeable in metrics
Involvement Involvement
Social media agency In-house
• Must be sent content
• Constantly monitoring pages
• Not the only client
• Content is easily created
• Monitoring may not be constant
• Only client
Other –pro’s Other –pro’s
Social media agencyIn-house
• Know how to deal with angry customers
• Work with other people with different skills
• Help build goals and give opinions
• More control on content
• Control on responses and giveaways for customers
• Content is given one voice
Other- con’s Other- con’s
Social media agency In-house
• More than one client per person
• May only work 8-5
• Crisis communication falls on the client not agency
• Limited knowledge
• No bouncing ideas
• Overwhelming workload for one person
• Measurement ability
ConclusionConclusion
• Factors for each company depend on what they want to accomplish
• No magic formula for deciding
• Some factors may be more important than others for different businesses
• Without taking these four factors into consideration there may be missed opportunities.
Resources Resources
• Nichole Luna- Splash Media
• http://www.platformmagazine.com/article.cfm?alias=Economic-Hardship-Inhouse-PR-vs-Outside-Agencies
• http://www.techaffect.com/2010/04/29/agency-vs-in-house-pr-choosing-the-path-that-is-right-for-you/
• http://alterimaging.com/blog/internet-marketing-agency-house/
• http://mashable.com/2010/10/26/social-media-marketing-101/
• http://addlocal.com/social-media-marketing-101-in-house-team-agency-or-consultant