Date post: | 07-Nov-2014 |
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What are you thinking - right now?
Social Media and Museums I
Presented byHeather Marie Wells
Collections Assistant/Technology Coordinator
Shiloh Museum of Ozark HistorySpringdale, Arkansas
Social Media What is it? What can museums gain from it? What are the pitfalls? Arguments against access Arguments for access 2 popular platforms
What it’s not Non-interactive Authoritarian Press release Traditional marketing Non-personal 1 way
What is it? Social Sharing Following Collaborative Communication Conversational Community building Personal 2 way FUN
What’s in it for Us?! Free & easy Potential global audience New audience (demographics) Live news Reviews & testimonials Connect to experts, colleagues, vendors Monitoring your reputation Allows for engagement in community
Making patrons more informed Making you more accessible
Where does it go wrong? When you try to force it Over-engagement
Posting too much One on one involvement
Spammers Phishing Hackers Trolls
Arguments Against Access Privacy - what if the employees talk about
us? Productivity - A 2009 Nucleus Research Inc.
showed that companies who allow full access to Facebook suffer a 1.5% loss in productivity.
Network Security - We’ll get more bugs, viruses, and hackers.
Arguments For Access You can create a social networking policy to
address concerns. University of Melborne study shows 9% increase
in productivity for those allowed to use social media for personal use; imagine increase if they were allowed to use it to gather information for their work responsibilities.
Security risks are no greater than when email was first developed. Policies, education, and following platform guidelines curtail most attacks.
Choosing Platforms What are your goals? Who are you trying to engage?
Demographics How big a group
Who is going to maintain the project? What do you want to say? How much time do you have? Policies regarding third party services
2 Popular Platforms Twitter
Networking & mini-blogging service 140 characters; 2 sentences Twitter is to blogging what instant messaging it to
email. Facebook
Social networking Share photos, videos, posts, blogs and play
games; friends can comments A website all about you; you control who sees it
Twitter.com Create an account Tweetbeep Tweetlater Bit.ly
Twitter Tips Create an account
Try to use a short user name Include a photo so you don’t look like a newbie or
spammer Customize background Lock or not
Use your manners Thank people for following Thank people for retweeting Talk directly to users It’s ok to just follow for a while
Twitter Tips Terms
Tweet – a post on Twitter @username – used when you want to send a user a
public message or refer to a fellow user Retweet (RT) – reposting someone else’s tweet DM – private message to a user, but to send that user
a message they have to be following you Tweetup – when users meet in-person for a gathering Fail Whale – when Twitter is down #topic – a way to categorize and label messages, it
also aids in searching
Twitter Tips Writing for Twitter
Use abbreviations Use numbers instead of the words Omit common words (I, we, to be) & punctuation Use + b/c & adds extra hidden characters Remember classic shorthand
Add yourself to Twitter directories Participant in routine Twitter conversations
Music Monday Follow Friday
Twitter Tips Who to Follow
Follow 40-100 for a few weeks to see what works for you
Smart people you may not know Peers + thought leaders in areas you are interested
in Local entertainment reporters Chamber of Commerce Other non-profits + entertainment groups Tourism organizations
Twitter Tips What to Search For
Your name, user name, museum name Your city Your topic (house museum, history, science, etc) Your annual events (your brand or product)
Common Hastags #FollowFriday, #FF #479 [search for your specific zip code] #conference [where you type initials for conference
#AMA2010]
Twitter Tips What to Post
Behind-the-scenes info Things visitors say Ask questions What staff or volunteers are doing right then Something from the viewpoint of an artifact Historical anniversary Diary entries The good and the bad Responses to others & Retweets Contests Announcements & Updates
Twitter Tips Identify Spammers (then block them)
They follow excessive amounts of people Few people are following them Few posts Little bio + no photo Lots of links in their posts Content of posts (ads or worse) Nature of photo Check your followers list don’t just go by email
notices
Twitter Services Tweetbeep Tweetlater Bit.ly
Catch Your Breath
Facebook Learn the difference between profiles,
groups, and pages Create a profile (if you don’t have one) Create a group Create a page
Facebook: Profiles For people; not organizations, businesses,
bands, or pets Facebook does monitor and will delete
profiles that are not a person Someone in your organization must have a
profile in order to create a page or group for your organization
FacebookFeatures Pages GroupsAuthorized Yes NoIndexed by search engines Yes (more options) Yes (Optional)Nice URLs Yes NoHosting a discussion Yes YesDiscussion wall & forum Yes YesAdd Apps Yes NoMessaging to all members Yes (News Feed) Yes (Messages)
Visitor statistics Yes (Insights) NoVideo/photo sharing Yes YesEvent invitation News Feed MessagesPromotion with social ads Yes No
Facebook Create a profile Create a group Create a page
Facebook Tips Profile
Never post anything you don’t want the world to know about you
You don’t have to maintain the profile associated with the group or page
Associated profile can be a “dummy” profile Associated profile can be locked
Facebook Tips Groups
Can have officers (no more privileges than members)
Can have more than 1 admin Can’t remove creator or older admins Customize settings (who can do/post what) Decide if group is open, closed, or secret Can promote with ads - check for pricing
Facebook Tips Pages
Can have more than 1 admin Can’t remove creator or older admins Customize settings (who can do/post what) Republish blog in notes Use free badges to promote Can promote with ads - check for pricing Add apps
Catch Your Breath
Thank You for Coming!
Heather Marie WellsCollections Assistant and Technology Coordinator
[email protected]:www.springdalear.gov/shiloh
479-750-8165
Shiloh Museum of Ozark HistorySpringdale, Arkansas