Date post: | 12-Jan-2015 |
Category: |
Technology |
Upload: | noellwe |
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Social Media and Museums
Turning Visitors into Contributors
Museums, science centers, and similar organizations - are they
missing an opportunity to utilize social media to open up
the process of creating and populating exhibits?
Museum =
Traditional museums (science, art, history, children's),
historical societies, visitor centers, zoos
Social Media Tools
What is being done? What can be done?
The Need
Museum attendance is down
•“Arts” Museums - 35% attendance
•Science/History – 40% attendance
•10% attendance without H.S. diploma
•School visits are way down.
Supplanting the Visit
40% of adults used the Internet to view, listen to, download, or post artworks or performances. 30% of adults who use the Internet, download, watch, or listen to music, theater, or dance performances 20% of adults view paintings, sculpture, or photography at least once a week.
What is Currently Being Done
Marketing
Franklin Park Conservatory
What is Currently Being Done
Enhancing Visitor Interaction
COSI Columbus
Enabling visitors to share their enjoyment
Indianapolis Museum of Art
What is Currently Being Done
What is Currently Being Done
Extending Their Physical Exhibit Space
Sandusky History Center
Using Social Media Tools
What Can Be Done?
Challenges
• Silo-ed content
• Outcome sharing
• Strategic planning
• Resource Allocation
• How
• Why
• Ownership
• Reliability
Concerns
How do you verify the accuracy and authenticity of visitor-contributed
content?
How do you verify the appropriateness of visitor-contributed content?
Benefits
• Creating new learning opportunities
• Personalizing the experience
• Cost-effective
• “Green”
• Collection portability
• Community collective consciousness
Multi-Platform Museums
Turn visitors into active contributors
Enable visitors to share the highlights of their experience with
others
ARTscape
Enable visitors to add to the content of an exhibit
Ontario Science Center
Take Your Time: Olafur Eliasson
Learning to Love You More
Enable visitors to become the exhibit
Summit History Project
Enable visitors to use the exhibit as a springboard for their own
interests
Minnesota Historical Society
Enable Visitors to Direct the Conversations
Twitter Walls
Enable visitors to direct their experience
Maryland Science Center
Exhibit Tagging
Steve.Museum
iPhone Apps
The Brooklyn Museum of Art
Immediate Actions
Set up a WiFi Connection
Explore social media tools.
“The future of the museum may be rooted in the buildings they occupy but to succeed, they will address audiences across the world and will be a place where people across the world will have a conversation. Those institutions which take up this notion fastest and furthest will be the ones which have the authority in the future.”
• LSE Arts and Thames and Hudson 60th anniversay discussionThe Museum of the 21st Century
Tuesday 7th July 2009