Date post: | 11-May-2015 |
Category: |
Technology |
Upload: | nina-simon |
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the outline
what is social technology
why I care (and I think you should too)
how to incorporate it into the museum
but first: why i’m here
To share my expertise applying social technology design patterns to museum practice
By discussing examples and frameworks for strategic thinking
So That the new science center can be the guest directed, technology-enhanced, Delta museum of your dreams
what is social technology?
tools that enable people to create, share, and connect with each other
the Web isn’t necessary, but it makes some things easier
zine blog
radio show podcast
group project wiki
word of mouth ratings-enabled site
address book social network
and as things get easier,users can depend on each other
old relationship new relationships
Authority is content provider Authority is platform provider
why should museums care?
because it’s already happening
because we can use it to connect with guests in new ways
because it can help us do our jobs better
because we think it’s a fad that doesn’t affect museums
because we’re afraid to lose our content authority
because technology investments can be expensive and risky
in Canada, 66% of people use the internet every or every other day. And of those active users...
it’s not a niche fad
57% read blogs (of which 64% are personal, 23% are about travel/recreation, 13% are about science*)23% have started a blog36% think more positively about companies with blogs* 59% belong to a social network 43% share photos27% upload videos78% watch video clips 29% listen to podcasts18% use RSS
source: social media tracker wave. 3* entries reflect worldwide statistics
it does affect museums
on the marketing side, someone else is defining your brand online
it does affect museums
on the guest experience side, there are new expectations for personalized, on-demand content
it’s going to drive the new science centre
“Each learning space can have a specific change strategy assigned to it, and be designed as an “Experience Platform” that includes built-in systems and infrastructure to facilitate the changing of content according to that strategy.”
first, listen
find out where you are...
first, listen
find out where you are... and where your guests are
1. engage all kinds of participants 2. start small with something that excites you
three recommendations