Date post: | 22-Jan-2015 |
Category: |
Business |
Upload: | productcamp-boston |
View: | 937 times |
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2.
http://www.flickr.com/photos/telstar/1348916033/lightbox/
3. Its OK to feel that you are being steamrolled by
Social Media
4.
http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/
5. Its not OK to not stock the lake.
6. http://www.flickr.com/photos/janbrasna/176341008/
7. Talk AT Many
8. http://www.flickr.com/photos/viagallery/3440496547/
9. OR
Engage WITH Few
10. Product Managers and Product Marketers Can Help Stock The
Lake!Produce Content and Share It to Be Found
10
11. Why Social Media? Content Syndication
11
12. Why Social Media? Employee Evangelist Example - Dell
12
13. Why Social Media? Employee Evangelist Example - EMC
13
14. Product Managers & Marketers Can Leverage Events to Engage:
VMworld example including HP at VMworld
14
15. Engaging and Connecting with Prospects and Customers - Leverage
Events to Stay Engaged
15
16. Example Community Page & Community Written White
Papers
16
17. Product Managers and Marketers Can Take Advantage of User
Feedback Like Yottaa a Web Performance Optimization Companyand
Rackspace a cloud infrastructure company..
17
18. Todays Next Talks Focus on How To Leverage Mobile Apps for
Mobile Engagement at Events
18
19. Social Media tools help a massive product launch over 41
products launched in one day by EMC
19
20. Social Media & Content Marketing Program Goals
21. SEO Momentum 22. Real Time Results Google Caffeine Relevancy
23. Customer Feedback 24. Sentiment Analysis 25. Thought Leadership
& Engagement 26. Blogger Outreach 27. Analyst Engagement 28.
Customer and Prospect Engagement 29. Klout 30. Reach & Thought
leadership relevancy 31. Awareness - # of mentions20
32. Employee Engagement & Thought Leadership
33. Employee engagement enables multiple vehicles & links
34. Employee benefit = Fame & Money Passion Selected employees
can be active here: 35. Twitter 36. Blogs 37. LinkedIn 38.
Delicious, Digg 39. Blog Commenting/Guest Posting 40. Forums 41.
LOCAL Events Sponsor, Speak, Engage, Network 42. Send news, KW,
trend info to marketing & sales - -share.21
43. Tactical Map: Social Media- Strategy and Vehicles
Press Releases
Articles
Flickr
Facebook
Delicious/Digg (s)
Foursquare (s)
Forums/Discussions
Evangelist(s) Promotion
Blog(s)
Twitter (s)
YouTube (s)
LinkedIn (s)
Community Page
Links on 3rd Party Directories(s)
White Paper
Events Page
Webinar
How-To-Video
Podcast
Slideshare (s)
Case Study
Customer Video
Email Marketing
Analyst Reports
(s)= Multiple
22
44. Thank You!
William Toll @utollwi
VP - Marketing @Yottaa
www.yottaa.com
[email protected]