Social Media and the Church Talk: PLTS

Social Media and the Church

Bruce Reyes-Chow@breyeschow#pltsofclu

Pacific LutheranTheological Seminary

VIDEOSocialnomics 2017

https://youtu.be/PWa8-43kE-Q

www.slideshare.net/breyeschow

RULE #1: Butt in.Ask questions IRL or at on Twitter via @breyeschow

RULE #2: Play with stuff.Please use the all the stuff while I’m talking.

RULE 3: You do you.Take breaks as you need to. Please.

RULE 4: Take notes.Or don’t. www.slideshare.net/breyeschow

RULESInvitations to play

Bruce Reyes-Chow@breyeschow

TODAYWhat we are doing

Session 1: IntroductionsSocial Media OverviewCulture Shifts

Session 2: Pitfalls, Possibilite, PosturesAll the wordsSix Social Media Filters

Session 310 To Start?Bonus Apps?What to do tomorrow?Bruce Reyes-Chow

@breyeschow#pltsofclu

BruceReyes-ChowImmigrant Roots

Pastor’s Kid

Eighties Kid

Tech Transition

BruceReyes-ChowSan Francisco

Dog Walker

Soccer Dad

A’s Fanatic

Coffee Drinker

BruceReyes-ChowInterim Pastor

Church planter

Speaker

Author

Consultant

BruceReyes-ChowDeeply PCUSA

Ministry Experience

Active User

PARENTING


Parenting Screenagers

PARENTING


Annie13Abby

15Evelyn

20

Example: 13yo told to “suck it up” in response to Women’s March IG post, so she responded...Restraint.

Relationship.

Response.

chaplaincy, parish, academia, youth, education, music, not sure, other?

smart phone, phone-phone, tablet, phablet, iphone, android, chromebook

text, facebook, twitter, instagram, pinterest, dropbox, snapchat, doodle, remind, buffer, ifttt, yikyak

WHO ARE YOU?Hello my name is...


We all have assumptions about everything. Here are three of mine when it comes to technology and the church.

First thingsbrc assumptions


201o, 92yo Gladys Gladys “Glady” Burrill finished the Honolulu

Marathon.

You are not too old.

God is not done with you, just ask Sarah.

Genesis 18

FIRST THINGSbrc assumptions


#pltsofclu

“Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012.

You will miss stuff. And thanks okay.



No matter how hard you try, you will not

break the internet.

FIRST THINGSbrc assumptions


#pltsofclu

only a medium of communication

gives generational insights, but not absolute

including more voices is hard

demands a high sense of self-worth

will not save the church



Many cultural shifts have changed reality,

but a few have been part of the Social

Media upsurge.

Culture ShiftsHow we got here.


#pltsofclu

FROM BOUNDED TO CENTEREDFrom rigidly defined relationships and community to fluid and broad connections.



FROM MONOLITHICTO NICHE

From one assumed and obvious choice to

many legitimate and disparate options.



#pltsofclu

FROM BRITANNICATO WIKIPEDIAFrom single source authority and static information to open source discernment and evolving knowledge.



FROM PERMANENCE TO TRANSIENCE

From a life long commitment to place to an expected life of constant movement.



#pltsofclu

FROM OPTIONAL TO INTEGRATEDTechnology and Social Media more woven into life like never before — “digital natives”



FROM CREDENTIALED TO CONNECTED

Relationships are built upon and authority

are established by interaction that is

consistent, genuine, and mutual.



#pltsofclu

RISE OF SOCIAL MEDIA ACTIVISM HACKTIVISMSocial media being used to drive public narrative: also slacktivism, hacktivism, trolling, etc.



questions, comments, musings...


Bruce Reyes-Chow@breyeschow#pltsofcluc



Session 310 To Start?Bonus Apps?What to do tomorrow?

VIDEOEDS Airplane

https://youtu.be/L2zqTYgcpfg

idol, savior or easy fix

distraction

careless expression

overestimated ROI

echo chamber

trust-breaker and over-sharer

over-and-above F2F

bullying and abuse

PITFALLSa few cautions


the community is built up

the community models different way living

the community sees beyond itself

POSSIBILITIESa few upsides


creativity and creation are liberated

accountability is present

care and renewal are experienced

collaboration is facilitated and stuff gets done

POSSIBILITIESa few upsides


be cautious: wise, but not fearful

be adventurous: find what feeds you

be contextual: go where people are

be curious: tinker with the betas

POSTURESgeneral helps


be npr: share about others so you can share about yourself

be bold: leverage the space to speak truth

be humble: don’t have delusions of grandeur

be genuine: be as you would be IRL

POSTURESgeneral helps


smart phones, tablets, phablets

social media and social networking

web 1.0 v. web 2.0

open source software

cloud technology

analytics, algorithms, clicks, views

ALL THE WORDSuse words good


blogs and vLogs

aggregators and readers

SEO = Search Engine Optimization

RSS feeds = Really Simple Syndication

QRCode = Quick Read Code

ALL THE WORDSuse words good


TAGGING@username links to a

person or account

connects to content, photo, or update

@: instagram, twitter

@/+: google+

only name on FB

tag to attribute, use comments to notify

ALL THE WORDStagging


#pltsofclu

HASHTAGSAlphanumerics after the “#” becomes a link that can connect public profiles.

events: #debate2016

interests: #ffl

movements: #blm

locations: #houston

commentary: #dadwin

ALL THE WORDShashtags


#pltsofclu

CONNECTIONinteract and engage

COMMUNICATIONinterpret, deliver

CONTEMPLATIONspiritual disciplines

CURATIONfind, filter, share

CREATIVITYartistry, inspiration

COORDINATIONbetter, faster, funner

SIX FILTERSall the apps


facebook

twitter

instagram

pinterest

youtube

google+

linkedin

BIG OLD DOGSall the apps


NETWORKSFacebook, Twitter, Snapchat, LinkedIn, Google+, YikYak

BLOGGINGWordpress, Tumblr, Blogger, Drupal, Wix, Joomla, Createspace

TRY THIS ONENextdoor

CONNECTIONinteract, engage


NEWSLETTERSConstant Contact, MailChimp, MadMimi

CONFERENCINGSkype, Hangouts Zoom, GotoMeeting

MESSAGINGSnapchat, Messenger, WhatsApp, GroupMe

TRY THESEgslides, remind



NETWORKSfacebook, twitter, instapray,

DEVOTIONALSD365, second life

MUSIC AND MORElast.fm, rdio, spotify, pandora, iheartradio, audible, goodreads

TRY THIS ONEceaseless, prayasyougo



NETWORKSpinterest, twitter, fb

SCHEDULINGhootsuite, crowdfire, tweetjukebox, buffer

COLLECTIONSStorify, ScoopIt, ListLy

REVIEWS Yelp, Google, Facebook

TRY THIS ONEPocket



IMAGESsnapchat, instagram

VIDEO youtube, vimeo, vineperiscope, ustream, facebook live

PHOTOGRAPHYflickr, smugmug, vsco, pixlr

TRY THIS ONEcanva



CATCH-ALLgkeep, evernote

EMAILboomerang, unrollme

SURVEYSsurveymonkey, typeform, gforms

MONEYpaypal, square, cash, venmo, stripe

COORDINATION Ibetter, faster, funner


SCHEDULINGsignup, signupgenius, calendly, mealtrain, punchbowl, gcal

ANALYTICSgoogle, Sumall, FB, Twitter, Buffer

TRY THESEdo, slack, wunderlist, bit.ly, keepvid,

COORDINATION IIbetter, faster, funner


CONNECTIONinteract and engage





COORDINATIONbetter, faster, funner

SIX FILTERSall the apps


questions, comments, musings...




Session 310 To Start?Bonus Apps?What to do tomorrow?Bruce Reyes-Chow

@breyeschow#pltsofclu

VIDEOSunday’s Coming

https://youtu.be/ys4Nx0rNlAM

Here are 10+1 technologies that you should go ahead and try out.

STARTING 10+1Try these first


apple v. andoid

gMail

gCal

gKeep

gDocs

gDrive

gSlides

gHangout

gPhoto

STARTING +1the googles


UPDATES: personality and diverse content

LISTS: “like” “love” “sad” = I saw this.

GROUPS: private-ish group for discussions and planning

EVENTS: generate interest, not tracking

PAGES: To curate and engage with others.

BEST PRACTICES?

STARTING 10facebook


Organize, curate and track using lists and notifications

Follow local orgs, businesses, and gov’t services for local news

Use hashtags to find content for curation and to connect with the outside world

Amplify vital voices.

BEST PRACTICES?

STARTING 10twitter


unstylized view of the someone's world

tell rawer stories

balances fb demo

pop culture

start streaks

bitmoji

BEST PRACTICES?

STARTING 10Snapchat


Efficient use of online time and focus

Equalizes night owls and early birds

Effective and targeted posting patterns

Scheduled or buffered

BEST PRACTICES?

STARTING 10Buffer


Collect images and liturgy for a season: Lent, Easter, etc.

Find curriculum: activities, study guides, godly play, workshop rotation

Curate trusted content to share with the community.

BEST PRACTICES?

STARTING 10Pinterest


Set dates

Take simple polls

Share power

Relieve stress

Pressure positively

Sync to calendars

BEST PRACTICES?

STARTING 10Doodle


Think: Junk Drawer

Cloud based storage

Back-up and share photos, docs, lists, etc.

Group document storage

List-keeping and note taking

OR Google Keep

BEST PRACTICES?

STARTING 10Evernote


Coordinate multiple home/work schedules

Easily embedded

Integrate with all Google apps and other programs

Invite Feature

BEST PRACTICES?

STARTING 10Google Calendar


Cloud based storage

Back-up and share photos

Group document storage

Presentation sharing

2GB Free + referrals

OR Google Drive

BEST PRACTICES?

STARTING 10Dropbox


User friendly

Link to online version

Track actual interaction

Save some money

Alt to emailed PDFs

BEST PRACTICES?

STARTING 10Madmimi


CanvaCeaselessNextdoorTypeformMealtrainRemindPushpayWunderlistPocket

BoomerangForGmail

IFTTT

BONUS RECAPThe other ones


So now what?

Here are a few practical actions for

you and your ministry.

FOR TOMORROWWhat you can do.


#pltsofclu

Carve out daily social media time for curation, interaction and exploration

Normalize usernames using namechk.com

Create lists on Twitter and Facebook

FOR TOMORROWPersonal Tasks


Use “find friends” feature and connect

Organize and prioritize apps and notifications on your devices.

What apps are on your home page?

Declutter current online footprint

Gather, record, save, and share login info

Assign individuals to networks and tasks

Claim and register “business” listings

Schedule regular tech/app play hour

FOR TOMORROWChurch Tasks


Thanks for being here.

Keep in Touch.

www.slideshare.net/breyeschow

@breyeschow on most social networks: twitter, instagram, snapchat, facebook, skype, youtube, G+, linkedin, goodreads...

Date post:	12-Apr-2017
Category:	Social Media
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