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Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019
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Page 1: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Social Media and Vaccines: Best Practices

2019 MAIC Immunization Symposium

October 25, 2019

Page 2: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

SOCIAL MEDIA CHANNELS

Facebook:

The Scrapbook

Best for: Comments

LinkedIn:

Peer-to-Peer Network

Best for: Reputation

Twitter:

The News Ticker

Best for: Real-time

Instagram:

The Photo Album

Best for: Visuals

YouTube:

All Things Video

Best for: Searchable

Pinterest:

“Look what I found”

Best for: Re-sharing

Page 3: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

What are they doing about it?

Pinterest Restricts Vaccine

Search Results to Curb Spread

of Misinformation

Twitter fights vaccine misinformation

with new search tool

Instagram Blocks Anti-Vaccine

Hashtags To Combat

Misinformation

AMA urges Amazon, Facebook,

Google and Twitter to do more to

limit false anti-vaccine claims

Page 4: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:
Page 5: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Misinformation & Disinformation

• Misinformation

• inadvertently drawing conclusions based on wrong or incomplete facts

• Disinformation

• the deliberate spread of falsehoods to promote an agenda

Page 6: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Children’s Mercy Strategy

• Provide evidence-based, scientifically valid information to our channels

• Use a conversational, friendly tone to transmit information

• Share stories about why it matters

• Vaccine Myths Video

https://www.youtube.com/watch?v=loL_iIWltI0
Page 7: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Children’s Mercy Strategy

• Negative comments• Let your own community

defend you

• Be careful moderating comments

• Do not block / delete comments unless they’re vulgar or threatening

Page 8: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Hashtags

• #Vaccines

• #FluVaccine

Page 9: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Hashtags

• #WhyIVaccinate

• #VaccinesWork

• #VaccinesSavesLives

Page 10: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Social Media Strategy

• Combat the spread of misinformation with scientifically valid, evidence-based information

• If your audience is patients / families, use conversational tone

• Do not engage in online back and forth with anti-vax commenters

• Flood your timeline with positive messaging!

Page 11: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:
Page 12: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

Johnson County Health & EnvironmentSocial Media Examples

Page 13: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:
Page 14: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:
Page 15: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:
Page 16: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:
Page 17: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:
Page 18: Social Media and Vaccines: Best Practices - Nurture KC · Social Media and Vaccines: Best Practices 2019 MAIC Immunization Symposium October 25, 2019. SOCIAL MEDIA CHANNELS Facebook:

FOLLOW US ON SOCIAL MEDIA

@ChildrensMercy

@KCMOHealthDept

@jocohealthdept

@Children’s-Mercy-Hospital

@City-of-Kansas-City-MO

@Johnson-County

@ChildrensMercy

@KCMOHealthDept

@JOCOHealth

@ChildrensMercy

@KCMOHealthDept

@jocohealthdept

@ChildrensMercyKC

@KCMOHealthDept

@JCDHEKS

@JCDHEKS


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